At a Glance
- Tasks: Lead paid social strategy across platforms like Meta, TikTok, and Google.
- Company: Fast-growing consumer brand with a dynamic team in London.
- Benefits: Competitive salary, benefits, and the chance to shape acquisition strategies.
- Other info: Collaborate closely with creative teams and senior leadership.
- Why this job: Make a real impact in a high-paced, performance-driven environment.
- Qualifications: Hands-on experience in paid social buying and scaling campaigns.
The predicted salary is between 50000 - 70000 € per year.
A fast‑growing consumer brand is looking for a hands‑on Paid Social & Performance Lead to own acquisition strategy across multiple international markets. Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative‑led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.
The Role
- Own paid acquisition across Meta, TikTok, Google, Snapchat and X
- Lead channel strategy, budget allocation, optimisation and reporting
- Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
- Work closely with creative teams to build and iterate high‑performing ads
- Run structured testing across audiences, creative, placements and bidding
- Manage international campaign activity across multiple markets
- Deliver clear forecasting, pacing and performance insight to leadership
About You
- Strong hands‑on paid social buying experience, particularly across Meta and TikTok
- Proven track record scaling performance campaigns profitably
- Deep understanding of direct response and lead generation
- Commercially minded and highly data‑driven
- Comfortable working closely with creative and production teams
- Experience across international markets is highly desirable
- Exposure to gaming, prize draw or regulated consumer sectors is a plus
Why Join?
- High‑impact role with real ownership
- Fast‑paced, performance‑led environment
- Opportunity to shape acquisition strategy at scale
- Close collaboration with senior leadership and creative teams
Get in touch on ccurlewis@welovesalt.com to find out more.
Head of Paid Social, Lifestyle, London, c. £50-70K + benefits employer: Xpand Group
Join a fast-growing consumer brand in London as the Head of Paid Social, where you'll have the opportunity to take ownership of acquisition strategies across multiple international markets. With a focus on high-impact performance marketing, you'll thrive in a dynamic and collaborative environment that values creativity and data-driven decision-making, while enjoying competitive benefits and significant opportunities for professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Show them you’re not just interested in the role, but also in how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of great roles, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Head of Paid Social, Lifestyle, London, c. £50-70K + benefits
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Paid Social. Highlight your hands-on experience with platforms like Meta and TikTok, and showcase any successful campaigns you've led. We want to see how you can scale lead generation and drive performance!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your understanding of creative-led performance marketing and how you've successfully managed budgets and optimised campaigns in the past. Let us know what excites you about this opportunity!
Showcase Your Data Skills:Since this role is highly data-driven, make sure to include specific metrics from your previous campaigns. Talk about your experience with CPA, ROAS, and LTV:CAC. We love numbers that tell a story, so don’t hold back on the details!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just follow the prompts and let us see your amazing skills!
How to prepare for a job interview at Xpand Group
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the ad platforms mentioned in the job description, especially Meta and TikTok. Brush up on their latest features and best practices for scaling lead generation campaigns, as this will show your potential employer that you’re not just familiar but truly engaged with the tools of the trade.
✨Showcase Your Data Skills
Prepare to discuss specific metrics like CPA, ROAS, and LTV:CAC. Bring examples of how you've used data to optimise campaigns in the past. This will demonstrate your commercially minded approach and your ability to drive performance through analytics.
✨Collaborate with Creative Teams
Since the role involves working closely with creative teams, think of examples where you’ve successfully collaborated on high-performing ads. Be ready to talk about how you’ve iterated on creative based on performance insights, as this shows you understand the importance of a creative-led approach.
✨Prepare for International Campaigns
If you have experience managing campaigns across different markets, be sure to highlight this. Discuss any challenges you faced and how you overcame them. This will illustrate your adaptability and understanding of diverse consumer behaviours, which is crucial for this role.
