Digital GTM Manager

Digital GTM Manager

Full-Time 44000 - 66000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive digital growth and influence customer journeys across EMEA markets.
  • Company: Join a leading over-50s inclusive jobs board in the UK.
  • Benefits: Competitive pay, hybrid work, and a chance to shape digital strategies.
  • Why this job: Be at the forefront of digital innovation and make a real impact.
  • Qualifications: Experience in sales targets, e-commerce, and strong communication skills.
  • Other info: Collaborative environment with opportunities for professional growth.

The predicted salary is between 44000 - 66000 £ per year.

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Location: UK (Hybrid)

Duration: 12-month contract

Rate: Up to £55 per hour (via Umbrella)

IR35: Inside IR35

Hours: 35 per week

Start Date: 26 March 2026

The Opportunity

A brilliant opportunity for a Digital GTM specialist to take ownership of growth across a major EMEA digital portfolio. This role suits someone who is customer-obsessed, commercially sharp, and excited to challenge the status quo. You will drive net-new revenue across digital products, influence customer journeys end-to-end, and work across a complex matrix organisation to land strategic initiatives at scale.

What You'll Do

  • Analyse and forecast commercial performance across regions, categories, and customer surfaces.
  • Develop business cases that accelerate ARR through acquisition, free-to-paid conversion, upgrades, and retention.
  • Deep-dive into customer journeys across multiple EMEA markets, identifying opportunities and driving long-term growth improvements.
  • Partner with Marketing to design and operate best-in-class acquisition frameworks and campaigns.
  • Collaborate cross-functionally with Marketing, Finance, Operations, and Product to deliver quarterly and annual revenue goals.
  • Hold teams accountable for meeting New Net Annual Recurring Revenue targets and ensure execution remains aligned to strategic priorities.
  • Feed market insights into product roadmaps and experience enhancements.
  • Monitor competitive trends and translate them into actionable digital strategy adjustments.
  • Improve demand efficiency through segmentation, experimentation, and traffic optimisation.
  • Build strong global stakeholder networks and share best practice to uplift performance across markets.

What You Need to Succeed

  • Experience owning a sales target and influencing others to deliver it.
  • Brilliant communicator with strong storytelling and data-led decision-making ability.
  • Proven success within E-commerce and digital trading, ideally in international environments.
  • Strong understanding of brand, demand gen, campaigning, segmentation, and retention.
  • High commercial acumen, strong EQ, and a relentlessly customer-centric approach.
  • Comfortable navigating complex, matrixed organisations.
  • Product-savvy (or excited to learn quickly!).

Digital GTM Manager employer: Xpand Group

As a Digital GTM Manager at our company, you will thrive in a dynamic and inclusive work environment that champions innovation and customer-centricity. We offer competitive rates, flexible hybrid working arrangements, and a strong focus on professional development, ensuring you have the tools and support to excel in your role. Join us to be part of a collaborative culture that values diverse perspectives and drives meaningful growth across the EMEA digital landscape.
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Contact Detail:

Xpand Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital GTM Manager

✨Tip Number 1

Network like a pro! Reach out to people in your industry on LinkedIn or at events. We can’t stress enough how important it is to make connections that could lead to job opportunities.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your customer-centric approach and commercial acumen.

✨Tip Number 3

Showcase your skills through a portfolio or case studies. If you’ve driven growth in previous roles, we suggest putting together examples that demonstrate your impact and how you can do the same for them.

✨Tip Number 4

Don’t forget to apply through our website! It’s a great way to ensure your application gets seen by the right people. Plus, we’re always looking for talent that’s ready to challenge the status quo.

We think you need these skills to ace Digital GTM Manager

Digital GTM Strategy
Commercial Acumen
Customer Journey Analysis
Data-led Decision Making
E-commerce Experience
Cross-functional Collaboration
Market Insights Analysis
Demand Generation
Segmentation
Traffic Optimisation
Storytelling Skills
Stakeholder Management
Adaptability in Complex Environments
Retention Strategies

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the Digital GTM Manager role. Highlight your experience in e-commerce and digital trading, and don’t forget to showcase your customer-centric approach. We want to see how you’ve influenced sales targets and driven growth!

Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Use it to explain why you’re passionate about this role and how your skills align with our needs. We love a good narrative, so make it engaging and personal!

Showcase Your Data Skills: Since this role involves analysing commercial performance, be sure to mention any relevant data analysis tools or techniques you’ve used. We’re looking for someone who can make data-led decisions, so let us know how you’ve done this in the past!

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity!

How to prepare for a job interview at Xpand Group

✨Know Your Numbers

As a Digital GTM Manager, you'll need to demonstrate your ability to analyse and forecast commercial performance. Brush up on key metrics related to revenue growth, customer acquisition, and retention strategies. Be ready to discuss specific examples where you've successfully driven these metrics in previous roles.

✨Showcase Your Storytelling Skills

Communication is key in this role, so practice articulating your ideas clearly and compellingly. Prepare a few stories that highlight your experience in influencing teams and driving results. Use data to back up your claims and make your narrative engaging.

✨Understand the Customer Journey

Dive deep into the customer journey and be prepared to discuss how you've identified opportunities for growth in past roles. Think about specific campaigns or initiatives you've led that improved customer experiences and drove conversions. This will show your customer-centric approach.

✨Familiarise Yourself with the Company

Research the company’s digital portfolio and recent initiatives. Understand their market position and competitive landscape. This knowledge will not only help you answer questions but also allow you to ask insightful questions that demonstrate your interest and strategic thinking.

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