At a Glance
- Tasks: Lead impactful CRM initiatives and enhance customer engagement for top brands.
- Company: Reputable CRM consultancy with a collaborative and dynamic culture.
- Benefits: Competitive salary, flexible working, and clear career progression opportunities.
- Other info: Fast-paced environment with opportunities for growth and innovation.
- Why this job: Join a high-performing team and work with renowned brands to shape their CRM strategies.
- Qualifications: 4-6 years in CRM marketing and strong experience with multi-channel campaigns.
The predicted salary is between 65000 - 65000 £ per year.
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We're working with a highly regarded CRM consultancy that partners with some of the most recognised brands in the market, acting as a true extension of their internal marketing and lifecycle teams. With a strong reputation and a growing client base, they're now looking for a CRM Lead to join the team and take ownership of delivering high-impact, data-driven CRM programmes across a range of exciting clients.
The Role
You'll own and deliver end-to-end CRM and lifecycle initiatives across a portfolio of clients, acting as a trusted partner to help improve customer engagement, lifecycle performance and overall marketing effectiveness.
What You'll Be Doing
- Develop and deliver multi-channel CRM strategies aligned to client objectives
- Build and optimise lifecycle journeys across email, SMS, push and in-app channels
- Own campaign execution including segmentation, automation and personalisation
- Lead customer experience and journey optimisation projects across the full lifecycle
- Analyse performance and translate data into clear, actionable insights
- Advise clients on CRM best practice, tooling and ways to improve efficiency
- Support implementations and migrations across marketing automation platforms
- Build strong client relationships and identify opportunities for account growth
What They're Looking For
- 4-6+ years' experience in CRM or lifecycle marketing
- Strong hands-on experience across email and multi-channel CRM
- Experience with modern CRM platforms such as Braze, Salesforce, HubSpot, Klaviyo or similar
- Exposure to CDPs or data platforms is a strong plus
- Data-driven mindset with confidence analysing performance and optimising campaigns
- Strong communication skills with the ability to manage stakeholders and present ideas clearly
- Comfortable working across multiple clients in a fast-paced environment
Why This Role
- Work with a range of high-profile, well-known brands
- Strong reputation as a true partner to client CRM functions
- Opportunity to operate across strategy and execution
- Collaborative, high-performing team environment
- Clear progression as the consultancy continues to scale
CRM Lifecycle Lead | Multi-Brand Growth & Strategy employer: Xpand Group
Join a highly regarded CRM consultancy in London, where you'll have the opportunity to work with prestigious brands and lead impactful, data-driven CRM initiatives. With a collaborative and high-performing team culture, this role offers clear pathways for professional growth and the chance to make a significant difference in client engagement strategies. Enjoy the benefits of a flexible work environment, with three days in the office, and be part of a company that values innovation and excellence in customer relationship management.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Lifecycle Lead | Multi-Brand Growth & Strategy
✨Tip Number 1
Network like a pro! Reach out to your connections in the CRM and marketing space. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have a lead on that perfect role!
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past CRM projects. Highlight your data-driven strategies and successful campaigns. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Be ready to discuss your experience with platforms like Braze or Salesforce. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who can help us drive CRM success for our clients.
We think you need these skills to ace CRM Lifecycle Lead | Multi-Brand Growth & Strategy
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your CRM and lifecycle marketing experience, especially with platforms like Braze or Salesforce, to show us you're the right fit.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re passionate about CRM and how your previous roles have prepared you for this position. Be specific about your achievements and how they align with our goals at StudySmarter.
Showcase Your Data Skills:Since we’re all about data-driven decisions, make sure to include examples of how you've used data to optimise campaigns in your application. We love seeing how you can turn insights into action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Xpand Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM platforms like Braze, Salesforce, and HubSpot. Brush up on your knowledge of multi-channel strategies and be ready to discuss how you've used data to drive customer engagement in past roles.
✨Showcase Your Data Skills
Prepare to talk about specific campaigns where you analysed performance metrics. Bring examples of how you translated data into actionable insights that improved lifecycle performance. This will demonstrate your data-driven mindset.
✨Client Relationship Building
Think of examples where you’ve built strong relationships with clients or stakeholders. Be ready to discuss how you’ve identified opportunities for account growth and how you’ve advised clients on CRM best practices.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges in a fast-paced environment. Prepare scenarios where you successfully managed multiple clients or projects simultaneously, showcasing your organisational skills and adaptability.
