Commercial Marketing Manager in Slough

Slough Full-Time No home office possible

XP Tavern — London (Aldgate East)

Full-time | Mostly on-site with occasional remote flexibility

Commercial performance bonus potential: £4,000–£5,000 per month

Role Purpose

The Commercial Marketing Manager is responsible for driving revenue, bookings and customer growth at XP Tavern.

This role is not about brand for brand’s sake — it is about bringing people into the venue, increasing spend, and converting first-time guests into repeat and corporate customers.

You will own the commercial marketing strategy end-to-end: from customer acquisition and lead generation, to offers, funnels, partnerships and performance campaigns — all directly linked to bookings, revenue and business growth.

Core Responsibilities1. Revenue & Customer Growth (Primary Focus)

Own and be accountable for daily bookings, footfall and revenue growth.
Build and manage customer acquisition funnels (first visit → repeat visit → private hire).
Design, test and optimise offers, pricing bundles and upsell mechanics to increase conversion and average spend.
Work closely with Operations and Events teams to ensure marketing directly supports revenue targets.
Track and report on performance: bookings, revenue, conversion rate, CAC and ROI.

2. Lead Generation & Corporate Sales Support

Generate and qualify leads for private hire, corporate events and group bookings.
Develop partnerships and outbound strategies to attract corporate clients, teams and event organisers.
Support the sales process with campaigns, offers and follow-ups that convert interest into paid bookings.

3. Growth Campaigns & Funnel Optimisation

Create and test end-to-end growth campaigns (ad → landing → booking → in-venue experience).
Own the full funnel: awareness → click → booking → attendance → repeat visit.
Continuously optimise messaging, offers and targeting to improve conversion and retention.

4. Paid Media & Performance Team Management

Lead and manage the paid media team (Meta, TikTok and Google specialists).
Set targets, approve strategies and budgets, and review performance.
Ensure paid campaigns are optimised for bookings and revenue, not vanity metrics.

5. Pricing, Offers & Promotions

Develop and test dynamic pricing, promotions and bundles to drive demand.
Create weekday and off-peak offers that directly increase footfall.
Own campaign profitability and ensure promotions generate net revenue, not losses.

6. Partnerships & Commercial Collaborations

Build partnerships that drive real customers and revenue, not just exposure.
Create joint promotions, events or packages with brands and companies.
Track partner performance and ROI.

Requirements

3+ years in commercial, growth, or performance marketing, ideally within hospitality, nightlife, entertainment, F&B or experience-led venues.
Proven experience driving revenue, leads or bookings.
Strong understanding of funnels, conversion and offers.
Experience working with paid media teams or agencies.
Commercial mindset with data-driven decision making.
Comfortable working in a fast-paced hospitality / entertainment environment.
Strong communication and stakeholder management skills.

Compensation & Performance Bonuses