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- Tasks: Lead digital marketing strategies and create viral content for our gaming community.
- Company: Join Power-Up Tavern, London's top esports and gaming venue, dedicated to community and culture.
- Benefits: Enjoy hybrid work, skill development courses, employee discounts, and 28 paid holidays.
- Why this job: Be part of a vibrant culture that celebrates gaming while making a real impact in the industry.
- Qualifications: University degree in marketing and five years of relevant experience required.
- Other info: No visa sponsorship available; must be passionate about gaming!
The predicted salary is between 28000 - 42000 £ per year.
Power-Up Tavern is your premier destination for esports, gaming, and community in the heart of London. With a passion for gaming and a commitment to our community, we have crafted a state-of-the-art venue beyond the traditional gaming lounge.
At Power-Up Tavern, we believe that gaming is more than just a hobby; it's a culture, a community, and a way of life. That’s why we designed our lounge to be a haven for gamers of all levels, from casual enthusiasts to competitive professionals.
SALARY: 35K PER YEAR + performance bonus with the potential to be raised after the first year.
We seek a skilled and motivated Digital Marketer to join our team who can work independently and in a team. As a Senior Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. The ability to create high-quality, viral content for social media and grow our audience is KEY for this role. You will work with the head of marketing to create engaging content, optimise website performance, and analyse campaign data.
Responsibilities:
- Writing and proofing copy for various marketing platforms and materials, including websites, social media, and emails.
- Producing comprehensive post-campaign reports with recommendations for future improvements.
- Assisting with designing, producing and distributing all promotional materials relating to the portfolio.
- Managing day-to-day digital marketing operations across all paid advertising channels, including but not limited to Twitch, LinkedIn, Twitter and Meta platforms, and reporting on these channels.
- Manage daily social media with content creation to ensure paid and organic growth across our key platforms, Instagram and TikTok.
- Plan photo shoots, PR launches, influencers and advertising campaigns to maximise our company's exposure.
- Closely collaborate with external marketing agencies and outsource specialists and monitor their performance.
- Be able to create a comprehensive marketing campaign using various marketing channels.
Experience:
- University degree (preferably in marketing or related studies).
- Minimum five years of proven marketing experience in the UK.
- High level of creativity and ability to constantly propose new ideas.
- Desirable working experience in a hospitality leisure, esports gaming or similar environment.
- The ability to work on multiple projects simultaneously, prioritising workload seamlessly.
- Show keen attention to detail and desire to learn new skills.
- Comprehensive knowledge of and interest in video games and consumer marketing.
- Adept with numbers, including budget management, calculating ROI, setting KPI, etc.
- Knowledge of best practices across email marketing, social media, paid media, and websites.
What we offer you:
- Hybrid work setting
- Coffee and tea on shift
- Education and skill development courses
- Special employee discount
- 28 paid holidays per year
- The extra day off on your Birthday
WE DO NOT SPONSOR VISAS FOR THIS JOB!
Senior Marketing Specialist employer: XP Tavern
Contact Detail:
XP Tavern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the gaming and esports sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry.
✨Tip Number 2
Engage with Power-Up Tavern's social media channels. Comment on their posts, share your thoughts on their content, and showcase your understanding of their brand. This proactive approach can make you stand out as a candidate who is already invested in their community.
✨Tip Number 3
Prepare to discuss specific examples of successful digital marketing campaigns you've managed in the past. Highlight your ability to create viral content and how it contributed to brand growth, as this aligns directly with the responsibilities of the role.
✨Tip Number 4
Network with professionals in the gaming and hospitality industries. Attend local events or online webinars related to esports and digital marketing. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Senior Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in the gaming or hospitality sectors. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your understanding of the industry. Mention specific campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Your Creativity: Include examples of high-quality content you've created for social media or other platforms. If possible, provide links to campaigns or posts that went viral or had significant engagement.
Highlight Analytical Skills: Emphasise your ability to analyse campaign data and produce reports. Mention any tools or software you are proficient in that can help track performance and ROI, as this is crucial for the role.
How to prepare for a job interview at XP Tavern
✨Show Your Passion for Gaming
Since Power-Up Tavern is deeply rooted in the gaming community, make sure to express your enthusiasm for gaming during the interview. Share your experiences and how they relate to the role, demonstrating that you understand the culture and values of the company.
✨Prepare Examples of Your Work
Be ready to discuss specific marketing campaigns you've worked on in the past. Highlight your role, the strategies you implemented, and the results achieved. This will showcase your experience and ability to drive brand awareness and generate leads.
✨Familiarise Yourself with Digital Marketing Tools
Since the role involves managing various digital marketing operations, ensure you're well-versed in the tools and platforms mentioned in the job description, such as Twitch, LinkedIn, Twitter, and Meta. Being able to discuss your experience with these tools will demonstrate your readiness for the position.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategies, target audience, and future goals. This shows your genuine interest in the role and helps you assess if the company aligns with your career aspirations.
