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- Tasks: Join us as a Senior Digital Marketer, crafting strategies and creating viral content.
- Company: Power-Up Tavern is London's top spot for esports and gaming culture.
- Benefits: Enjoy hybrid work, skill development courses, and 28 paid holidays plus your birthday off!
- Why this job: Be part of a vibrant community, shaping the future of gaming marketing.
- Qualifications: Five years of marketing experience and a degree in marketing or related field required.
- Other info: No visa sponsorship available; must be passionate about gaming!
The predicted salary is between 28000 - 42000 £ per year.
Who we are: Power-Up Tavern is your premier destination for esports, gaming, and community in the heart of London. With a passion for gaming and a commitment to our community, we have crafted a state-of-the-art venue beyond the traditional gaming lounge. At Power-Up Tavern, we believe that gaming is more than just a hobby; it's a culture, a community, and a way of life. That's why we designed our lounge to be a haven for gamers of all levels, from casual enthusiasts to competitive professionals.
SALARY 35K PER YEAR + performance bonus with the potential to be raised after the first year.
We seek a skilled and motivated Digital Marketer to join our team who can work independently and in a team. As a Senior Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. The ability to create high-quality, viral content for social media and grow our audience is KEY for this role. You will work with the head of marketing to create engaging content, optimise website performance, and analyse campaign data.
Responsibilities:
- Writing and proofing copy for various marketing platforms and materials, including websites, social media, and emails.
- Producing comprehensive post-campaign reports with recommendations for future improvements.
- Assisting with designing, producing and distributing all promotional materials relating to the portfolio.
- Managing day-to-day digital marketing operations across all paid advertising channels, including but not limited to Twitch, LinkedIn, Twitter and Meta platforms, and reporting on these channels.
- Manage daily social media with content creation to ensure paid and organic growth across our key platforms, Instagram and TikTok.
- Plan photo shoots, PR launches, influencers and advertising campaigns to maximise our company's exposure.
- Closely collaborate with external marketing agencies and outsource specialists and monitor their performance.
- Be able to create a comprehensive marketing campaign using various marketing channels.
Experience:
- University degree (preferably in marketing or related studies).
- Minimum five years of proven marketing experience in the UK.
- High level of creativity and ability to constantly propose new ideas.
- Desirable working experience in a hospitality leisure, esports gaming or similar environment.
- The ability to work on multiple projects simultaneously, prioritising workload seamlessly.
- Show keen attention to detail and desire to learn new skills.
- Comprehensive knowledge of and interest in video games and consumer marketing.
- Adept with numbers, including budget management, calculating ROI, setting KPI, etc.
- Knowledge of best practices across email marketing, social media, paid media, and websites.
What we offer you:
- Hybrid work setting
- Coffee and tea on shift
- Education and skill development courses.
- Special employee discount
- 28 paid holidays per year
- The extra day off on your Birthday
WE DO NOT SPONSOR VISAS FOR THIS JOB!
Senior Marketing Specialist employer: XP Tavern
Contact Detail:
XP Tavern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the gaming and esports sectors. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Engage with Power-Up Tavern's social media channels. By interacting with their content, you can gain insights into their brand voice and community, which will be invaluable when discussing your ideas during the interview.
✨Tip Number 3
Prepare a portfolio showcasing your previous digital marketing campaigns, particularly those that involved social media and content creation. Highlight any successful strategies you've implemented that align with the responsibilities outlined in the job description.
✨Tip Number 4
Network with professionals in the gaming and esports industry. Attend relevant events or join online communities to connect with others who may have insights or even referrals for the position at Power-Up Tavern.
We think you need these skills to ace Senior Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in the gaming or hospitality sectors. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for gaming and your understanding of the esports community. Mention specific examples of successful marketing campaigns you've led and how they relate to the role.
Showcase Your Creativity: Include examples of high-quality content you've created for social media or other platforms. If possible, provide links to campaigns or projects that demonstrate your ability to engage audiences and drive brand awareness.
Highlight Analytical Skills: Emphasise your experience with data analysis and reporting. Mention any tools or software you’ve used to track campaign performance and how you’ve used this data to inform future marketing strategies.
How to prepare for a job interview at XP Tavern
✨Show Your Passion for Gaming
Since Power-Up Tavern is deeply rooted in the gaming community, make sure to express your enthusiasm for gaming during the interview. Share your experiences and how they relate to the role, demonstrating that you understand the culture and values of the company.
✨Prepare Your Marketing Success Stories
Be ready to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlight your ability to create engaging content and analyse campaign data, as these skills are crucial for the Senior Marketing Specialist position.
✨Familiarise Yourself with Digital Platforms
Research the digital marketing channels mentioned in the job description, such as Twitch, LinkedIn, Twitter, and Meta platforms. Understanding their nuances will help you discuss strategies and ideas confidently during the interview.
✨Demonstrate Your Creativity
Prepare to showcase your creative side by bringing ideas for potential marketing campaigns or content that could resonate with Power-Up Tavern's audience. This will illustrate your proactive approach and ability to think outside the box.
