Marketing Manager: Drive Nightlife Growth & Footfall

Marketing Manager: Drive Nightlife Growth & Footfall

Full-Time 35000 - 40000 £ / year (est.) No working from home possible
XP Tavern

At a Glance

  • Tasks: Lead marketing strategies to drive footfall and create unforgettable events.
  • Company: Exciting gaming bar in London with a vibrant nightlife atmosphere.
  • Benefits: Competitive salary, bonuses, free meals, and staff discounts.
  • Other info: Join a dynamic team and enjoy a fun work environment.
  • Why this job: Take ownership of marketing and make a real impact on guest experiences.
  • Qualifications: 3-5 years in marketing, preferably in hospitality or nightlife.

The predicted salary is between 35000 - 40000 £ per year.

We run one of London's most exciting gaming bars. Late nights, competitive tournaments, themed events, a crowd that genuinely loves being here. We're growing. And we need someone who can fill the venue — not just fill a content calendar.

The role

You'll own the entire marketing function. Strategy, paid ads, partnerships, brand — all yours. An SMM and Sales Manager report directly to you. This is a leadership role with real ownership and real accountability.

Your #1 job: bring in new guests. Everything else supports that.

What you'll own

  • Customer acquisition — paid ads (Meta, TikTok, Google), influencer collabs, local partnerships, whatever works
  • A small team — SMM + Sales Manager report to you
  • Campaign strategy — events, themed nights, slow periods, all planned and executed properly
  • The numbers — bookings, footfall, ROAS, CAC. You read data and act on it
  • Brand partnerships — deals that bring new audiences, not just impressions

You're probably a fit if:

  • 3–5 years in marketing, ideally hospitality, nightlife or entertainment
  • You've run paid campaigns and can actually read a dashboard
  • You've managed or briefed creative teams
  • You think in revenue, not just reach
  • You know how London moves

What you get

  • £35,000–£40,000 base
  • Quarterly bonus tied to footfall and bookings KPIs
  • Social growth bonus + viral campaign bonus
  • Free meals during shifts, staff discounts, venue access

Marketing Manager: Drive Nightlife Growth & Footfall employer: XP Tavern

Join one of London's most vibrant gaming bars, where the work culture thrives on creativity and passion for nightlife. As a Marketing Manager, you'll enjoy a leadership role with significant ownership over marketing strategies, alongside competitive benefits like a quarterly bonus and free meals during shifts. With opportunities for professional growth in a dynamic environment, this is an excellent place for those looking to make a meaningful impact in the hospitality sector.

XP Tavern

Contact Details:

XP Tavern Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Marketing Manager: Drive Nightlife Growth & Footfall

Tip Number 1

Network like a pro! Attend local events, meet-ups, and industry gatherings. The more people you know in the nightlife and hospitality scene, the better your chances of landing that Marketing Manager role.

Tip Number 2

Show off your skills! Create a personal project or campaign that showcases your marketing prowess. Whether it's a mock ad campaign or a social media strategy for a local bar, having something tangible to discuss can really set you apart.

Tip Number 3

Don’t just apply—engage! Reach out to the company on social media, comment on their posts, and show genuine interest in their brand. This can help you stand out and demonstrate your passion for driving footfall.

Tip Number 4

Use our website to apply! We’ve got all the latest roles listed, and applying directly through us can give you an edge. Plus, it shows you’re serious about joining our exciting team!

We think you need these skills to ace Marketing Manager: Drive Nightlife Growth & Footfall

Customer Acquisition
Paid Advertising (Meta, TikTok, Google)
Influencer Collaborations
Local Partnerships
Campaign Strategy
Data Analysis (Bookings, Footfall, ROAS, CAC)
Brand Partnerships

Some tips for your application 🫡

Show Your Passion for Nightlife:When you're writing your application, let your love for nightlife and entertainment shine through. We want to see that you’re not just looking for a job, but that you genuinely care about bringing people together for unforgettable experiences.

Highlight Your Marketing Wins:Make sure to showcase your previous marketing successes, especially in hospitality or nightlife. Share specific examples of campaigns you've run, the results you achieved, and how you can bring that expertise to our gaming bar.

Be Data-Driven:Since numbers are key in this role, don’t shy away from mentioning your experience with data analysis. Talk about how you've used metrics like ROAS and CAC to drive decisions and improve footfall in past roles.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at XP Tavern

Know Your Numbers

Make sure you’re comfortable discussing key metrics like ROAS, CAC, and footfall. Be ready to share examples of how you've used data to drive marketing decisions in the past. This shows you understand the business side of marketing, which is crucial for this role.

Showcase Your Creativity

Prepare to discuss innovative campaigns you've executed or ideas you have for themed events and partnerships. This role is all about bringing in new guests, so demonstrating your ability to think outside the box will set you apart.

Understand the Venue's Vibe

Familiarise yourself with the gaming bar's atmosphere and target audience. Mention specific events or promotions that resonate with the crowd. This shows you’re not just interested in filling a content calendar but genuinely care about enhancing the guest experience.

Leadership Experience Matters

Be ready to talk about your experience managing teams, especially in a fast-paced environment. Highlight how you’ve motivated your team to achieve goals and how you plan to lead the SMM and Sales Manager effectively in this role.