At a Glance
- Tasks: Drive marketing strategy and execute campaigns to boost brand visibility and customer engagement.
- Company: Join XP Tavern, a vibrant hub in London's nightlife and entertainment scene.
- Benefits: Enjoy performance bonuses, free meals, staff discounts, and team perks.
- Other info: Flexible hours with opportunities for growth and collaboration with creative teams.
- Why this job: Be at the forefront of creative marketing in a dynamic and exciting environment.
- Qualifications: 2-4 years in marketing, especially in hospitality or entertainment, with strong digital campaign skills.
The predicted salary is between 35000 - 45000 £ per year.
Drive the marketing strategy, brand growth and online visibility of XP Tavern. This role is focused on digital marketing, growth strategy, and hands‑on campaign execution, with direct personal involvement in content creation and campaign shoots, alongside coordination of our outsourced teams (designers, videographers, and ad specialists). A key focus of this role is expanding brand awareness and attracting new customers through strategic marketing initiatives, brand collaborations, partnerships, and promotional campaigns. The Marketing Manager will actively develop and test acquisition‑focused strategies that increase reach, visibility, and first‑time visits, while strengthening XP Tavern’s positioning within London’s entertainment and nightlife scene. You will manage our brand presence across all channels, plan and execute digital campaigns, grow bookings and footfall, and ensure the XP Tavern brand remains fresh, competitive and trend‑driven.
Key Responsibilities
- Plan and execute weekly and monthly marketing campaigns
- Analyse performance data and optimise campaigns for conversions and footfall
- Create strategies for event promotion, themed nights, tournaments and private bookings
- Maintain and develop the overall marketing calendar
- Social Media Management:
- Oversee Instagram, TikTok and other platforms
- Approve content plans, captions and posting schedules
- Monitor trends and adjust content direction accordingly
- Track engagement, growth, and content performance metrics
- Outsourced Team Coordination:
- Communicate with designers, editors and PPC specialists
- Approve visuals, videos, branding assets and marketing materials
- Ensure deadlines are met and output meets brand standards
- Provide clear briefs, feedback and performance expectations
- Evaluate team performance and propose improvements
- Community & Online Presence:
- Build hype around events, nightlife and gaming experiences
- Monitor guest sentiment and feedback via reviews and social comments
- Increase guest loyalty and community engagement through consistent messaging
- Support the Events Manager with online promotion of key nights
- Brand Development:
- Develop the voice, identity and long-term personality of the XP Tavern brand
- Work on collaborations, influencer marketing and micro‑creator partnerships
- Contribute ideas for viral campaigns and unique digital experiences
- Ensure brand consistency across all touch points
- Customer Attraction:
- Own the strategy for increasing daily bookings and overall footfall to XP Tavern
- Develop and execute initiatives that consistently attract new guests to the venue
- Create and test weekday‑specific offers to drive traffic during quieter periods (e.g. after‑work gaming bundles, date‑night packages, off‑peak pricing)
- Proactively identify and develop external partnerships and channels that generate first‑time visits
- Design campaigns that strengthen brand visibility and awareness in the local area and beyond
- Track performance of acquisition initiatives and continuously optimise based on results
- 2–4 years of experience in marketing (hospitality, nightlife, entertainment or F&B preferred)
- Proven experience running digital marketing campaigns
- Strong understanding of short‑form content and social trends
- Ability to brief and manage creative teams effectively
- Fluent English (Additional Languages are a plus)
- Solid grasp of analytics, conversions and performance metrics
- Experience working with agencies, creators or outsourced teams
- Organised, strategic, and able to work both independently and collaboratively
- Comfortable working occasional evenings during major events or campaign launches
- Event Promotion Performance Bonus
- Free meal and drink during shifts
- Staff discounts and team perks
Requirements
Compensation & Benefits
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Hospitality
Marketing Manager employer: XP Tavern
XP Tavern is an exceptional employer that fosters a vibrant and dynamic work culture, perfect for those passionate about marketing within the hospitality and nightlife sector. With a focus on employee growth, we offer opportunities to lead innovative campaigns and collaborate with creative teams, all while enjoying benefits like performance bonuses, free meals, and staff discounts. Located in the heart of London, XP Tavern provides a unique environment where your contributions directly impact brand visibility and customer engagement, making every day rewarding and meaningful.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and content creation. Use social media to showcase your work and engage with the community. This will not only demonstrate your expertise but also help you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like XP Tavern, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest digital marketing strategies and social media trends. Being knowledgeable about what’s hot in the industry will not only help you in interviews but also show that you’re passionate about the field.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Off Your Marketing Skills:When you're writing your application, make sure to highlight your experience in digital marketing and campaign execution. We want to see how you've driven brand growth and visibility in your previous roles, so don’t hold back on the details!
Be Creative with Your Content:Since this role involves content creation, let your creativity shine through in your application. Use engaging language and maybe even a unique format to showcase your personality and marketing flair. Remember, we’re looking for someone who can bring fresh ideas to the table!
Tailor Your Application:Make sure to tailor your application specifically for the Marketing Manager role at XP Tavern. Reference the job description and align your skills and experiences with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in the position.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our brand and what we stand for!
How to prepare for a job interview at XP Tavern
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and analytics. Be ready to discuss how you've used data to optimise campaigns in the past. This shows that you understand the importance of performance tracking and can bring valuable insights to the role.
✨Showcase Your Creativity
Prepare examples of past campaigns you've executed, especially those that involved unique or viral elements. Highlight your ability to think outside the box and how you can contribute fresh ideas to XP Tavern's brand development and community engagement.
✨Familiarise Yourself with the Brand
Dive deep into XP Tavern’s online presence and social media channels. Understand their voice, identity, and recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the brand during the interview.
✨Prepare for Team Coordination Questions
Since this role involves managing outsourced teams, be ready to discuss your experience in coordinating with designers, videographers, and other creatives. Share specific examples of how you've effectively communicated briefs and feedback to ensure high-quality output.
