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- Tasks: Drive marketing strategy, execute campaigns, and create engaging content for XP Tavern.
- Company: Join a vibrant venue at the heart of London's nightlife and entertainment scene.
- Benefits: Enjoy performance bonuses, free meals, staff discounts, and team perks.
- Why this job: Be part of a dynamic team shaping brand growth and attracting new customers.
- Qualifications: 2-4 years in marketing, strong digital campaign experience, and social media savvy.
- Other info: Flexible working hours with opportunities for creativity and collaboration.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Drive the marketing strategy, brand growth and online visibility of XP Tavern. This role is focused on digital marketing, growth strategy, and hands‑on campaign execution, with direct personal involvement in content creation and campaign shoots, alongside coordination of our outsourced teams (designers, videographers, and ad specialists). A key focus of this role is expanding brand awareness and attracting new customers through strategic marketing initiatives, brand collaborations, partnerships, and promotional campaigns. The Marketing Manager will actively develop and test acquisition‑focused strategies that increase reach, visibility, and first‑time visits, while strengthening XP Tavern’s positioning within London’s entertainment and nightlife scene. You will manage our brand presence across all channels, plan and execute digital campaigns, grow bookings and footfall, and ensure the XP Tavern brand remains fresh, competitive and trend‑driven.
Key Responsibilities
- Plan and execute weekly and monthly marketing campaigns
- Analyse performance data and optimise campaigns for conversions and footfall
- Create strategies for event promotion, themed nights, tournaments and private bookings
- Maintain and develop the overall marketing calendar
- Social Media Management:
- Oversee Instagram, TikTok and other platforms
- Approve content plans, captions and posting schedules
- Monitor trends and adjust content direction accordingly
- Track engagement, growth, and content performance metrics
- Communicate with designers, editors and PPC specialists
- Approve visuals, videos, branding assets and marketing materials
- Ensure deadlines are met and output meets brand standards
- Provide clear briefs, feedback and performance expectations
- Evaluate team performance and propose improvements
- Build hype around events, nightlife and gaming experiences
- Monitor guest sentiment and feedback via reviews and social comments
- Increase guest loyalty and community engagement through consistent messaging
- Support the Events Manager with online promotion of key nights
- Develop the voice, identity and long-term personality of the XP Tavern brand
- Work on collaborations, influencer marketing and micro‑creator partnerships
- Contribute ideas for viral campaigns and unique digital experiences
- Ensure brand consistency across all touch points
- Own the strategy for increasing daily bookings and overall footfall to XP Tavern
- Develop and execute initiatives that consistently attract new guests to the venue
- Create and test weekday‑specific offers to drive traffic during quieter periods (e.g. after‑work gaming bundles, date‑night packages, off‑peak pricing)
- Proactively identify and develop external partnerships and channels that generate first‑time visits
- Design campaigns that strengthen brand visibility and awareness in the local area and beyond
- Track performance of acquisition initiatives and continuously optimise based on results
Requirements
- 2–4 years of experience in marketing (hospitality, nightlife, entertainment or F&B preferred)
- Proven experience running digital marketing campaigns
- Strong understanding of short‑form content and social trends
- Ability to brief and manage creative teams effectively
- Fluent English (Additional Languages are a plus)
- Solid grasp of analytics, conversions and performance metrics
- Experience working with agencies, creators or outsourced teams
- Organised, strategic, and able to work both independently and collaboratively
- Comfortable working occasional evenings during major events or campaign launches
Compensation & Benefits
- Event Promotion Performance Bonus
- Free meal and drink during shifts
- Staff discounts and team perks
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Hospitality
Marketing Manager employer: XP Tavern
Contact Detail:
XP Tavern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and content creation. Use social media to showcase your work and engage with the community. This will not only demonstrate your expertise but also help you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like XP Tavern, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in digital marketing and social media. Consider taking online courses or attending workshops to sharpen your skills. The more knowledgeable you are, the more valuable you’ll be to potential employers.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how you can drive brand growth and online visibility, so share your ideas on digital campaigns and content creation that excite you.
Tailor Your Experience: Make sure to highlight your relevant experience in hospitality or nightlife marketing. We love seeing how you've successfully executed campaigns in similar environments, so don’t hold back on those achievements!
Be Data-Driven: We’re all about optimising campaigns based on performance metrics. In your application, mention any specific data or analytics tools you’ve used to track engagement and conversions. Show us how you can turn numbers into actionable strategies!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep it professional. Use clear language and structure your application well. And don’t forget to apply through our website – we can’t wait to hear from you!
How to prepare for a job interview at XP Tavern
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and analytics. Be ready to discuss how you've used data to optimise campaigns in the past. This shows you understand the importance of performance tracking and can bring valuable insights to the role.
✨Showcase Your Creativity
Prepare examples of past campaigns you've executed, especially those that involved unique or viral elements. Highlight your ability to think outside the box and how you can contribute fresh ideas to XP Tavern's brand development and community engagement.
✨Familiarise Yourself with the Brand
Dive deep into XP Tavern’s online presence and social media channels. Understand their voice, identity, and recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the brand during the interview.
✨Prepare for Team Coordination Questions
Since this role involves managing outsourced teams, be ready to discuss your experience in coordinating with designers, videographers, and other creatives. Share specific examples of how you've effectively communicated briefs and feedback to ensure high-quality outputs.
