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- Tasks: Drive marketing strategy and execute campaigns to boost brand visibility and customer engagement.
- Company: Join XP Tavern, a vibrant hub in London's nightlife scene.
- Benefits: Enjoy performance bonuses, free meals, staff discounts, and team perks.
- Why this job: Be at the forefront of creative marketing in a dynamic entertainment environment.
- Qualifications: 2-4 years in marketing, especially in hospitality or nightlife, with strong digital campaign experience.
- Other info: Flexible work hours with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Drive the marketing strategy, brand growth and online visibility of XP Tavern. This role is focused on digital marketing, growth strategy, and handsâon campaign execution, with direct personal involvement in content creation and campaign shoots, alongside coordination of our outsourced teams (designers, videographers, and ad specialists).
A key focus of this role is expanding brand awareness and attracting new customers through strategic marketing initiatives, brand collaborations, partnerships, and promotional campaigns. The Marketing Manager will actively develop and test acquisitionâfocused strategies that increase reach, visibility, and firstâtime visits, while strengthening XP Tavern's positioning within London's entertainment and nightlife scene.
You will manage our brand presence across all channels, plan and execute digital campaigns, grow bookings and footfall, and ensure the XP Tavern brand remains fresh, competitive and trendâdriven.
Key Responsibilities- Plan and execute weekly and monthly marketing campaigns
- Analyse performance data and optimise campaigns for conversions and footfall
- Create strategies for event promotion, themed nights, tournaments and private bookings
- Maintain and develop the overall marketing calendar
- Oversee Instagram, TikTok and other platforms
- Approve content plans, captions and posting schedules
- Monitor trends and adjust content direction accordingly
- Track engagement, growth, and content performance metrics
- Communicate with designers, editors and PPC specialists
- Approve visuals, videos, branding assets and marketing materials
- Ensure deadlines are met and output meets brand standards
- Provide clear briefs, feedback and performance expectations
- Evaluate team performance and propose improvements
- Build hype around events, nightlife and gaming experiences
- Monitor guest sentiment and feedback via reviews and social comments
- Increase guest loyalty and community engagement through consistent messaging
- Support the Events Manager with online promotion of key nights
- Develop the voice, identity and long-term personality of the XP Tavern brand
- Work on collaborations, influencer marketing and microâcreator partnerships
- Contribute ideas for viral campaigns and unique digital experiences
- Ensure brand consistency across all touch points
- Own the strategy for increasing daily bookings and overall footfall to XP Tavern
- Develop and execute initiatives that consistently attract new guests to the venue
- Create and test weekdayâspecific offers to drive traffic during quieter periods (e.g. afterâwork gaming bundles, dateânight packages, offâpeak pricing)
- Proactively identify and develop external partnerships and channels that generate firstâtime visits
- Design campaigns that strengthen brand visibility and awareness in the local area and beyond
- Track performance of acquisition initiatives and continuously optimise based on results
- 2â4 years of experience in marketing (hospitality, nightlife, entertainment or F&B preferred)
- Proven experience running digital marketing campaigns
- Strong understanding of shortâform content and social trends
- Ability to brief and manage creative teams effectively
- Fluent English (Additional Languages are a plus)
- Solid grasp of analytics, conversions and performance metrics
- Experience working with agencies, creators or outsourced teams
- Organised, strategic, and able to work both independently and collaboratively
- Comfortable working occasional evenings during major events or campaign launches
- Event Promotion Performance Bonus
- Free meal and drink during shifts
- Staff discounts and team perks
Employment Type: Fullâtime
Job Function: Marketing and Sales
Industry: Hospitality
Marketing Manager in London employer: XP Tavern
Contact Detail:
XP Tavern Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Manager in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and donât be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and content creation. Use social media to showcase your work and engage with the community. This will not only demonstrate your expertise but also help you stand out from the crowd.
â¨Tip Number 3
Be proactive! Donât just wait for job postings to appear. Reach out directly to companies you admire, like XP Tavern, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
â¨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in digital marketing and hospitality. Consider taking online courses or attending workshops to sharpen your skills. The more knowledgeable you are, the more attractive youâll be to potential employers.
We think you need these skills to ace Marketing Manager in London
Some tips for your application đŤĄ
Show Off Your Marketing Skills: When you're writing your application, make sure to highlight your experience in digital marketing and campaign execution. We want to see how you've driven brand growth and visibility in your previous roles, so donât hold back on the details!
Be Creative with Your Content: Since this role involves content creation, let your personality shine through in your application. Use engaging language and maybe even a bit of flair to show us you can create compelling content that resonates with audiences.
Tailor Your Application: Make sure to customise your application to fit the XP Tavern vibe. Reference specific aspects of our brand and how you can contribute to our marketing strategy. This shows us youâve done your homework and are genuinely interested in joining our team.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it gives you a chance to explore more about what we do at XP Tavern!
How to prepare for a job interview at XP Tavern
â¨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics and analytics. Be ready to discuss how you've used data to optimise campaigns in the past. This shows you understand the importance of performance tracking and can bring valuable insights to the role.
â¨Showcase Your Creativity
Prepare examples of past campaigns you've executed, especially those that involved unique or viral elements. Highlight your ability to think outside the box and how you can contribute fresh ideas to XP Tavern's brand development and community engagement.
â¨Familiarise Yourself with the Brand
Dive deep into XP Tavern's current marketing strategies and social media presence. Understand their voice and identity, and come prepared with suggestions on how to enhance their online visibility and attract new customers. This will demonstrate your genuine interest in the brand.
â¨Team Coordination Skills
Be ready to discuss your experience working with creative teams and managing outsourced talent. Share specific examples of how you've effectively communicated briefs and feedback to ensure projects meet brand standards and deadlines. This is crucial for the collaborative nature of the role.
