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For Companies At a Glance
- Tasks: Drive revenue and customer growth through innovative marketing strategies and campaigns.
- Company: XP Tavern, a vibrant venue in London with a focus on hospitality and entertainment.
- Benefits: Competitive salary, performance bonuses, free meals, staff discounts, and team perks.
- Why this job: Make a real impact by attracting guests and enhancing their experience at a lively venue.
- Qualifications: 3+ years in commercial marketing, strong understanding of funnels, and data-driven decision making.
- Other info: Fast-paced environment with opportunities for creativity and collaboration.
The predicted salary is between 35000 - 40000 £ per year.
Full-time | Mostly on-site with occasional remote flexibility
XP Tavern — London (Aldgate East)
Commercial performance bonus potential: £4,000–£5,000 per month
Role Purpose
The Commercial Marketing Manager is responsible for driving revenue, bookings and customer growth at XP Tavern. This role is not about brand for brand's sake — it is about bringing people into the venue, increasing spend, and converting first-time guests into repeat and corporate customers. You will own the commercial marketing strategy end-to-end: from customer acquisition and lead generation, to offers, funnels, partnerships and performance campaigns — all directly linked to bookings, revenue and business growth.
Core Responsibilities
- Revenue & Customer Growth (Primary Focus)
- Own and be accountable for daily bookings, footfall and revenue growth.
- Build and manage customer acquisition funnels (first visit → repeat visit → private hire).
- Design, test and optimise offers, pricing bundles and upsell mechanics to increase conversion and average spend.
- Work closely with Operations and Events teams to ensure marketing directly supports revenue targets.
- Track and report on performance: bookings, revenue, conversion rate, CAC and ROI.
- Lead Generation & Corporate Sales Support
- Generate and qualify leads for private hire, corporate events and group bookings.
- Develop partnerships and outbound strategies to attract corporate clients, teams and event organisers.
- Support the sales process with campaigns, offers and follow-ups that convert interest into paid bookings.
- Growth Campaigns & Funnel Optimisation
- Create and test end-to-end growth campaigns (ad → landing → booking → in-venue experience).
- Own the full funnel: awareness → click → booking → attendance → repeat visit.
- Continuously optimise messaging, offers and targeting to improve conversion and retention.
- Paid Media & Performance Team Management
- Lead and manage the paid media team (Meta, TikTok and Google specialists).
- Set targets, approve strategies and budgets, and review performance.
- Ensure paid campaigns are optimised for bookings and revenue, not vanity metrics.
- Pricing, Offers & Promotions
- Develop and test dynamic pricing, promotions and bundles to drive demand.
- Create weekday and off-peak offers that directly increase footfall.
- Own campaign profitability and ensure promotions generate net revenue, not losses.
- Partnerships & Commercial Collaborations
- Build partnerships that drive real customers and revenue, not just exposure.
- Create joint promotions, events or packages with brands and companies.
- Track partner performance and ROI.
Requirements
- 3+ years in commercial, growth, or performance marketing, ideally within hospitality, nightlife, entertainment, F&B or experience-led venues.
- Proven experience driving revenue, leads or bookings.
- Strong understanding of funnels, conversion and offers.
- Experience working with paid media teams or agencies.
- Commercial mindset with data-driven decision making.
- Comfortable working in a fast-paced hospitality / entertainment environment.
- Strong communication and stakeholder management skills.
Compensation & Performance Bonuses
- Base salary: £35,000–£40,000/year
- Performance Bonus Structure (monthly & milestone-based):
- Customer Acquisition Bonus
- Revenue Growth Bonus
- Strategic Partnerships Bonus
- Brand Impact Bonus
- Milestone Achievement Bonus
Commercial Marketing Manager in London employer: XP Tavern
Contact Detail:
XP Tavern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your past successes and how they relate to driving revenue and customer growth. Bring examples of campaigns you've worked on that led to real results.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you're genuinely interested and keeps you top of mind.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows initiative and gives you a better chance of standing out. Plus, you’ll find all the latest roles we have available, including the Commercial Marketing Manager position!
We think you need these skills to ace Commercial Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Marketing Manager. Highlight your experience in driving revenue and customer growth, and don’t forget to mention any specific campaigns or strategies you've successfully implemented.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the hospitality industry and how your skills align with our goals at XP Tavern. Be sure to mention your understanding of funnels and conversion strategies.
Showcase Your Data Skills: Since this role is all about performance, make sure to include examples of how you've used data to drive decisions in your previous roles. We love candidates who can demonstrate a commercial mindset backed by solid metrics!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at XP Tavern
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experiences. Whether it's revenue growth percentages or successful lead generation campaigns, having concrete numbers will show that you understand the commercial side of marketing.
✨Understand the Venue
Do your homework on XP Tavern! Familiarise yourself with their offerings, target audience, and any recent marketing campaigns. This will help you tailor your answers and demonstrate your genuine interest in driving their success.
✨Showcase Your Funnel Knowledge
Be ready to discuss how you've built and optimised customer acquisition funnels in the past. Share specific strategies you've used to convert first-time guests into repeat customers, as this aligns directly with the role's core responsibilities.
✨Prepare for Performance Metrics
Since this role is heavily focused on performance, be prepared to talk about how you've tracked and reported on key metrics like CAC, ROI, and conversion rates. Highlight any tools or methods you've used to analyse data and make informed decisions.
