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For Companies At a Glance
- Tasks: Drive revenue and customer growth through innovative marketing strategies and campaigns.
- Company: XP Tavern, a vibrant venue in London with a focus on hospitality and entertainment.
- Benefits: Competitive salary, performance bonuses, free meals, and staff discounts.
- Why this job: Make a real impact by attracting guests and boosting bookings in a dynamic environment.
- Qualifications: 3+ years in commercial marketing, strong understanding of funnels and conversion.
- Other info: Fast-paced atmosphere with opportunities for creativity and collaboration.
The predicted salary is between 35000 - 40000 £ per year.
Overview
Full-time | Mostly on-site with occasional remote flexibility
XP Tavern — London (Aldgate East)
Commercial performance bonus potential: £4,000–£5,000 per month
Role Purpose
The Commercial Marketing Manager is responsible for driving revenue, bookings and customer growth at XP Tavern. This role is not about brand for brand’s sake — it is about bringing people into the venue, increasing spend, and converting first-time guests into repeat and corporate customers. You will own the commercial marketing strategy end-to-end: from customer acquisition and lead generation, to offers, funnels, partnerships and performance campaigns — all directly linked to bookings, revenue and business growth.
Core Responsibilities
- Revenue & Customer Growth (Primary Focus)
- Own and be accountable for daily bookings, footfall and revenue growth.
- Build and manage customer acquisition funnels (first visit → repeat visit → private hire).
- Design, test and optimise offers, pricing bundles and upsell mechanics to increase conversion and average spend.
- Work closely with Operations and Events teams to ensure marketing directly supports revenue targets.
- Track and report on performance: bookings, revenue, conversion rate, CAC and ROI.
- Lead Generation & Corporate Sales Support
- Generate and qualify leads for private hire, corporate events and group bookings.
- Develop partnerships and outbound strategies to attract corporate clients, teams and event organisers.
- Support the sales process with campaigns, offers and follow-ups that convert interest into paid bookings.
- Growth Campaigns & Funnel Optimisation
- Create and test end-to-end growth campaigns (ad → landing → booking → in-venue experience).
- Own the full funnel: awareness → click → booking → attendance → repeat visit.
- Continuously optimise messaging, offers and targeting to improve conversion and retention.
- Paid Media & Performance Team Management
- Lead and manage the paid media team (Meta, TikTok and Google specialists).
- Set targets, approve strategies and budgets, and review performance.
- Ensure paid campaigns are optimised for bookings and revenue, not vanity metrics.
- Pricing, Offers & Promotions
- Develop and test dynamic pricing, promotions and bundles to drive demand.
- Create weekday and off-peak offers that directly increase footfall.
- Own campaign profitability and ensure promotions generate net revenue, not losses.
- Partnerships & Commercial Collaborations
- Build partnerships that drive real customers and revenue, not just exposure.
- Create joint promotions, events or packages with brands and companies.
- Track partner performance and ROI.
Requirements
- 3+ years in commercial, growth, or performance marketing, ideally within hospitality, nightlife, entertainment, F&B or experience-led venues.
- Proven experience driving revenue, leads or bookings.
- Strong understanding of funnels, conversion and offers.
- Experience working with paid media teams or agencies.
- Commercial mindset with data-driven decision making.
- Comfortable working in a fast-paced hospitality / entertainment environment.
- Strong communication and stakeholder management skills.
Compensation & Performance Bonuses
- Base salary: £35,000–£40,000/year
- Performance Bonus Structure (monthly & milestone-based):
- Customer Acquisition Bonus
- Revenue Growth Bonus
- Strategic Partnerships Bonus
- Brand Impact Bonus
- Milestone Achievement Bonus
- Free meal and drink during shifts
- Staff discounts and team perks
Commercial Marketing Manager employer: XP Tavern
Contact Detail:
XP Tavern Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager
✨Tip Number 1
Network like a pro! Attend industry events, meet-ups, or even casual gatherings where you can connect with people in the hospitality and marketing sectors. You never know who might have the inside scoop on job openings or be looking for someone just like you!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past successes in driving revenue and customer growth. Use real data and examples to demonstrate how you've optimised campaigns and increased bookings—this will make you stand out!
✨Tip Number 3
Don’t just apply—engage! When you find a role that excites you, reach out to the company directly through our website. A personalised message expressing your enthusiasm and how you can contribute can make a huge difference in getting noticed.
✨Tip Number 4
Prepare for interviews by practising your pitch! Be ready to discuss your experience with customer acquisition funnels and how you've successfully driven growth in previous roles. Tailor your answers to reflect the specific needs of the Commercial Marketing Manager position at XP Tavern.
We think you need these skills to ace Commercial Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Commercial Marketing Manager. Highlight your experience in driving revenue and customer growth, and don’t forget to mention any relevant campaigns you've led that resulted in increased bookings.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the hospitality industry and how your skills align with our goals at XP Tavern. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Data Skills: Since this role is all about performance, make sure to include examples of how you've used data to drive decisions in your previous roles. Whether it's tracking conversion rates or optimising marketing funnels, we want to see your analytical side!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at XP Tavern
✨Know Your Numbers
Make sure you’re familiar with key metrics related to revenue and customer growth. Be ready to discuss how you’ve driven bookings and increased footfall in previous roles. Having specific examples will show that you understand the commercial side of marketing.
✨Funnel Focus
Understand the customer journey from first visit to repeat booking. Prepare to talk about how you’ve built and optimised acquisition funnels in the past. This will demonstrate your ability to manage the end-to-end process effectively.
✨Partnerships Matter
Be prepared to discuss any partnerships you've developed that have led to increased revenue or customer engagement. Highlighting your experience in creating joint promotions or events can set you apart as a candidate who knows how to drive real results.
✨Data-Driven Decisions
Showcase your analytical skills by discussing how you’ve used data to inform your marketing strategies. Be ready to explain how you track performance metrics like CAC and ROI, and how this has influenced your decision-making in past roles.
