Email & Social Media Marketing Executive (B2B) in Reading

XP Power is dedicated to being a top global provider of power solutions, including AC‑DC power supplies, DC‑DC converters, high voltage power supplies, and RF power supplies. We ensure total quality through in‑house design in Asia, Europe, and North America, and manufacturing facilities worldwide.

The Role

XP Power is a global leader in power supply solutions. We are looking for a detail‑oriented, data‑led, and technically savvy B2B Email & Social Media Marketing Executive to join our friendly, approachable, and successful digital marketing team. This is a hands‑on execution role in which email marketing is your primary driver of audience engagement. You won’t be writing all content from scratch; our specialists will provide approved technical copy. Your job is to use your marketer’s eye and channel know‑how to adapt, edit, and optimise that content so it performs for each channel.

Supported by the wider marketing team, you will play a key part in our transition to Salesforce Marketing Cloud, taking ownership of the day‑to‑day building, automation, and deployment of impactful emails to our global audience of electrical engineers. You will also manage our social media presence (primarily LinkedIn) using Sprout Social.

Key Responsibilities

• Use Pardot/Salesforce Marketing Cloud to build, segment, and schedule global email campaigns. Own the execution process to ensure content reaches the right audience at the right time.
• Create, schedule, and publish content across social channels via Sprout Social to ensure a consistent flow of brand awareness that supports our wider marketing activity.
• Using a mix of editing and writing, take approved technical copy and suggest high‑impact changes to subject lines, CTAs, and messaging hooks to make content attention‑grabbing, conversational, and optimised for the channel.
• Deliver assets ready for final sign‑off with no typos, working links, meaningful copy, and consistent formatting, design and brand across all platforms.
• Run A/B tests on formats, design styles, and messaging, collecting data that explains what, why, and how behind success and engagement levels.

Experience & Skills

• 2+ years of B2B email and social media marketing experience with a heavy emphasis on email execution.
• Experience with Pardot, Mailchimp, or similar email automation platforms. Familiarity with Salesforce Marketing Cloud is a plus.
• Experience managing professional social channels (primarily LinkedIn) to maintain brand presence and visibility.
• Data‑focused: Comfortable interpreting engagement data, explaining real‑world impact, and identifying lessons learned to improve future performance.
• Organised: Able to manage a busy global calendar, stick to approval processes, and remain agile as priorities shift.

What We’re Looking For

• Eye for detail: Take pride in accuracy and catch small errors in content, design, optimisation, or formatting that others miss.
• Proactive & clear communicator: Follow the team plan but suggest better ways of doing things as you review performance data; prefers simple, direct language.
• Team player: Value our two days in the office for face‑to‑face collaboration, 1‑1s, and team alignment.

Additional Information

Reporting to the Digital Marketing Manager, we offer hybrid working (2 days in the office each week in Pangbourne, Berks) and an early finish at 3 pm on Fridays. You’ll be part of an inclusive, friendly, ambitious team that has achieved great results, making you part of a winning environment.