At a Glance
- Tasks: Create and optimise engaging email campaigns for a global audience of electrical engineers.
- Company: Join XP Power, a leader in innovative power solutions with a collaborative culture.
- Benefits: Gain hands-on experience, work with cutting-edge tools, and develop your marketing skills.
- Other info: Opportunity to grow within a supportive environment and contribute to exciting projects.
- Why this job: Make an impact in a dynamic team while enhancing your digital marketing expertise.
- Qualifications: Experience in B2B email campaigns and familiarity with marketing automation tools.
The predicted salary is between 30000 - 40000 £ per year.
Company Description
XP Power is a global provider of innovative power solutions, working with customers worldwide to deliver high-performance AC-DC, DC-DC, and high voltage products. With design expertise across Asia, Europe, and North America, and manufacturing on a global scale, we combine engineering excellence with international reach.
We’re looking for a detail-focused Email Marketing Executive to join our collaborative digital marketing team and take ownership of a key customer engagement channel.
Job Description
The Role
This is a hands-on execution role focused primarily on email marketing, where you will take ownership of building, deploying, and optimising campaigns that engage our global audience of electrical engineers. You will work closely with our in-house content specialist, where you will help to adapt, refine and optimise content for email and social audiences. Working closely with the wider marketing team, you will play a key role in our transition to Salesforce Marketing Cloud, taking ownership of day-to-day campaign execution, segmentation, and automation. Alongside email, you will provide light-touch support on social media activity (primarily LinkedIn), ensuring consistent visibility of key campaigns.
Key Responsibilities
- Build, test, and deploy global email campaigns using Pardot / Salesforce Marketing Cloud, ensuring accurate targeting and timely delivery.
- Refine approved technical content to maximise engagement across subject lines, messaging, and CTAs.
- Monitor campaign results, run A/B tests, and use data to continuously improve performance understanding the 'what, why and how' behind success and engagement levels.
- Ensuring all communications are prepared and delivered in line with brand guidelines, free from errors and on time.
- Schedule and publish content on LinkedIn and other business channels to support wider campaigns.
Qualifications Experience & Skills
- Previous experience in B2B environments with hands-on involvement of building and carrying out email campaigns.
- Confidence in using email or marketing automation tools such as Pardot, Mailchimp, HubSpot or similar.
- Use of working on Salesforce Marketing Cloud would be advantageous but not essential.
- Ability to interpret campaign performance and recommend improvements based on results.
- Able to manage multiple campaigns, follow processes, and meet deadlines within a busy global marketing calendar.
- Some experience supporting professional social channels (primarily LinkedIn), with understanding that this is a smaller part of the role.
What We’re Looking For
- Takes pride in delivering high-quality work, consistently spotting errors in content, formatting, and campaign setup that others may miss.
- Confident in sharing ideas and suggesting improvements based on performance insights, using clear and straightforward language.
- Works effectively within a team, valuing in-person collaboration, regular check-ins, and alignment with colleagues.
Email Marketing Executive in Reading employer: XP Power
XP Power is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for an Email Marketing Executive to thrive. With a strong focus on employee growth and development, you will have the opportunity to enhance your skills in a dynamic environment while working alongside a talented team dedicated to delivering high-performance power solutions globally. Located in a vibrant area, XP Power offers unique advantages such as access to cutting-edge technology and a commitment to excellence that empowers employees to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Executive in Reading
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at XP Power or similar companies. Attend events, webinars, or even join relevant online groups to make those valuable connections.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email marketing campaigns, A/B tests, and any data-driven results you've achieved. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications through LinkedIn or email. A quick message expressing your enthusiasm for the role can set you apart from the crowd and show that you're genuinely interested.
✨Tip Number 4
Keep learning! Stay updated on the latest trends in email marketing and tools like Salesforce Marketing Cloud. Share your insights during interviews to demonstrate your passion and commitment to the field.
We think you need these skills to ace Email Marketing Executive in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Email Marketing Executive role. Highlight your experience with email campaigns and any tools you've used, like Pardot or Salesforce Marketing Cloud. We want to see how your skills match what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns you've managed. Include metrics if you can! This helps us understand the impact you've made in previous roles and how you can contribute to our team.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it's relevant. We appreciate a well-structured application that’s easy to read and gets straight to the good stuff!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at XP Power!
How to prepare for a job interview at XP Power
✨Know Your Tools
Familiarise yourself with email marketing tools like Pardot and Salesforce Marketing Cloud. Be ready to discuss your hands-on experience with these platforms, as well as any A/B testing you've conducted. This shows you’re not just a theory person but someone who can get things done.
✨Showcase Your Campaign Success
Prepare specific examples of past email campaigns you've worked on. Highlight what strategies you used to engage audiences and how you measured success. This will demonstrate your ability to drive results and your understanding of the 'what, why, and how' behind effective email marketing.
✨Emphasise Attention to Detail
Since this role requires a keen eye for detail, be prepared to discuss how you ensure error-free content and campaign setups. You might even want to bring up a time when your attention to detail made a significant difference in a project.
✨Collaborative Spirit
XP Power values teamwork, so be ready to talk about how you’ve collaborated with others in previous roles. Share examples of how you’ve worked with content specialists or marketing teams to refine and optimise campaigns, showing that you thrive in a collaborative environment.
