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For Companies At a Glance
- Tasks: Create and optimise B2B email campaigns and manage social media content.
- Company: Join XP Power, a global leader in power solutions with a collaborative culture.
- Benefits: Enjoy hybrid working, early finishes on Fridays, and a supportive team environment.
- Other info: Be part of a friendly, ambitious team with great career growth opportunities.
- Why this job: Make an impact in digital marketing while working with innovative technology.
- Qualifications: Experience in email marketing and social media management is preferred.
The predicted salary is between 30000 - 40000 £ per year.
XP Power is dedicated to being a top global provider of power solutions, including AC‑DC power supplies, DC‑DC converters, high voltage power supplies, and RF power supplies. We ensure total quality through in‑house design in Asia, Europe, and North America, and manufacturing facilities worldwide.
The Role
XP Power is a global leader in power supply solutions. We are looking for a detail‑oriented, data‑led, and technically savvy B2B Email Marketing Executive. Our specialists will provide approved technical copy. Your job is to use your marketer’s eye and channel know‑how to adapt, edit, and optimise that content so it performs for each channel. Supported by the wider marketing team, you will play a key part in our transition to Salesforce Marketing Cloud, taking ownership of the day‑to‑day building, automation, and deployment of impactful emails to our global audience of electrical engineers. You will also manage our social media presence (primarily LinkedIn) using Sprout Social.
Key Responsibilities
- Use Pardot/Salesforce Marketing Cloud to build, segment, and schedule global email campaigns.
- Own the execution process to ensure content reaches the right audience at the right time.
- Create, schedule, and publish content across social channels via Sprout Social to ensure a consistent flow of brand awareness that supports our wider marketing activity.
- Using a mix of editing and writing, take approved technical copy and suggest high‑impact changes to subject lines, CTAs, and messaging hooks to make content attention‑grabbing, conversational, and optimised for the channel.
- Deliver assets ready for final sign‑off with no typos, working links, meaningful copy, and consistent formatting, design and brand across all platforms.
- Run A/B tests on formats, design styles, and messaging, collecting data that explains what, why, and how behind success and engagement levels.
Experience prefers simple, direct language. Team player: Value our two days in the office for face‑to‑face collaboration, 1‑1s, and team alignment.
Additional Information
Reporting to the Digital Marketing Manager, we offer hybrid working (2 days in the office each week in Pangbourne, Berks) and an early finish at 3 pm on Fridays. You’ll be part of an inclusive, friendly, ambitious team that has achieved great results, making you part of a winning environment.
Email & Social Media Marketing Executive (B2B) employer: XP Power
Contact Detail:
XP Power Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Social Media Marketing Executive (B2B)
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in email and social media marketing. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their target audience and think about how you can contribute to their marketing goals. We want you to impress them with your knowledge and enthusiasm!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us!
We think you need these skills to ace Email & Social Media Marketing Executive (B2B)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Email & Social Media Marketing Executive role. Highlight your experience with email campaigns and social media management, showing us how you can bring value to our team.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples of past projects where you've successfully used tools like Pardot or Salesforce Marketing Cloud. We want to see your data-led approach in action!
Keep It Clear and Concise: We love straightforward communication, so keep your application clear and to the point. Avoid jargon and focus on what makes you a great fit for the role. Remember, less is often more!
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. This way, we can easily track your application and ensure it reaches the right people. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at XP Power
✨Know Your Tools
Familiarise yourself with Pardot and Salesforce Marketing Cloud before the interview. Being able to discuss how you've used these tools in past roles or how you plan to leverage them for XP Power will show your technical savvy and readiness for the role.
✨Showcase Your Creativity
Prepare examples of how you've adapted content for different channels, especially in B2B settings. Highlight any successful email campaigns or social media strategies you've implemented, focusing on the impact of your changes on engagement and conversions.
✨Understand the Audience
Research XP Power's target audience, particularly electrical engineers. Be ready to discuss how you would tailor messaging and content to resonate with this demographic, demonstrating your marketer’s eye and understanding of their needs.
✨Be Data-Driven
Come prepared to talk about how you've used data to inform your marketing decisions. Discuss any A/B testing you've conducted, what you learned from the results, and how you applied those insights to improve future campaigns.