At a Glance
- Tasks: Create and optimise engaging email campaigns for a global audience of electrical engineers.
- Company: Join XP Power, a leading provider of innovative power solutions worldwide.
- Benefits: Competitive salary, collaborative team environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on teamwork and continuous improvement.
- Why this job: Make an impact in digital marketing while working with cutting-edge tools like Salesforce Marketing Cloud.
- Qualifications: Experience in B2B email marketing and familiarity with automation tools.
The predicted salary is between 28000 - 30000 £ per year.
Company Description
XP Power is a global provider of innovative power solutions, working with customers worldwide to deliver high-performance AC-DC, DC-DC, and high voltage products. With design expertise across Asia, Europe, and North America, and manufacturing on a global scale, we combine engineering excellence with international reach.
Job Description
The Role
This is a hands-on execution role focused primarily on email marketing, where you will take ownership of building, deploying, and optimising campaigns that engage our global audience of electrical engineers. You will work closely with our in-house content specialist, where you will help to adapt, refine and optimise content for email and social audiences. Working closely with the wider marketing team, you will play a key role in our transition to Salesforce Marketing Cloud, taking ownership of day-to-day campaign execution, segmentation, and automation. Alongside email, you will provide light-touch support on social media activity (primarily LinkedIn), ensuring consistent visibility of key campaigns.
Key Responsibilities
- Build, test, and deploy global email campaigns using Pardot / Salesforce Marketing Cloud, ensuring accurate targeting and timely delivery.
- Refine approved technical content to maximise engagement across subject lines, messaging, and CTAs.
- Monitor campaign results, run A/B tests, and use data to continuously improve performance understanding the 'what, why and how' behind success and engagement levels.
- Ensuring all communications are prepared and delivered in line with brand guidelines, free from errors and on time.
- Schedule and publish content on LinkedIn and other business channels to support wider campaigns.
Qualifications Experience & Skills
- Previous experience in B2B environments with hands-on involvement of building and carrying out email campaigns.
- Confidence in using email or marketing automation tools such as Pardot, Mailchimp, HubSpot or similar.
- Use of working on Salesforce Marketing Cloud would be advantageous but not essential.
- Ability to interpret campaign performance and recommend improvements based on results.
- Able to manage multiple campaigns, follow processes, and meet deadlines within a busy global marketing calendar.
- Some experience supporting professional social channels (primarily LinkedIn), with understanding that this is a smaller part of the role.
What We’re Looking For
- Takes pride in delivering high-quality work, consistently spotting errors in content, formatting, and campaign setup that others may miss.
- Confident in sharing ideas and suggesting improvements based on performance insights, using clear and straightforward language.
- Works effectively within a team, valuing in-person collaboration, regular check-ins, and alignment with colleagues.
Email Marketing Executive in Reading employer: XP Power LLC
XP Power is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for an Email Marketing Executive to thrive. With a strong focus on employee growth and development, the company offers opportunities to enhance your skills in a dynamic environment while working with cutting-edge marketing tools like Salesforce Marketing Cloud. Located in a global hub, XP Power provides a unique chance to engage with a diverse audience of electrical engineers, ensuring that your contributions have a meaningful impact on the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Executive in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email campaigns, A/B tests, and any data-driven results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to email marketing. Be ready to discuss your experience with tools like Pardot or Salesforce Marketing Cloud, and how you've optimised campaigns in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at XP Power.
We think you need these skills to ace Email Marketing Executive in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Email Marketing Executive role. Highlight your experience with email campaigns and any tools you've used, like Pardot or Salesforce Marketing Cloud. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about email marketing and how you can contribute to our team. Be sure to mention any specific achievements in previous roles that relate to the job description.
Showcase Your Analytical Skills:Since this role involves monitoring campaign results and making data-driven decisions, be sure to include examples of how you've used analytics in past campaigns. We love seeing candidates who can interpret data and suggest improvements!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at XP Power LLC
✨Know Your Tools
Familiarise yourself with email marketing tools like Pardot and Salesforce Marketing Cloud. Be ready to discuss your hands-on experience with these platforms, as well as any A/B testing you've conducted. This shows you’re not just a user but someone who understands the intricacies of email campaigns.
✨Showcase Your Campaign Success
Prepare specific examples of past email campaigns you've executed. Highlight what worked, what didn’t, and how you used data to improve performance. This will demonstrate your analytical skills and your ability to adapt strategies based on results.
✨Emphasise Team Collaboration
XP Power values teamwork, so be sure to share experiences where you collaborated with content specialists or marketing teams. Discuss how you’ve contributed to a project’s success through effective communication and alignment with colleagues.
✨Attention to Detail is Key
Since the role requires a detail-focused approach, prepare to discuss how you ensure accuracy in your work. Bring up instances where you caught errors in content or campaign setups that others missed, showcasing your commitment to high-quality output.
