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For Companies At a Glance
- Tasks: Drive sales growth by closing major deals and building strong partnerships.
- Company: Join XOXO Soda, a fast-growing brand making waves in the UK market.
- Benefits: Competitive salary, career progression, and the chance to shape a thriving team.
- Other info: Fast-paced scale-up with a clear path to leadership roles.
- Why this job: Make a real impact in a dynamic environment and help us dominate UK grocery.
- Qualifications: Proven sales experience in the UK drinks sector and strong buyer relationships.
The predicted salary is between 80000 - 100000 ÂŁ per year.
The Role: Deal Closer. Shelf Builder. Growth Driver.
We’re looking for a UK Sales Director who lives for the win. This isn’t a “manage the pipeline” role, it’s build it, push it, close it. You’re out there opening doors, pitching hard, and landing the listings that matter. Then you turn those wins into something much bigger.
XOXO Soda is moving fast. We are already on the shelf in Sainsbury’s and in the Co-op and Boots meal deals, giving us real traction across both grocery and strategic on-the-go retail. Now it’s time to take over the rest of UK grocery. Bigger listings. Better positioning. More SKUs. More visibility. More everything.
We need someone who knows the buyers, knows how to win, and thrives in that moment between the pitch and the handshake. Someone who can jump from a killer new business pitch straight into a sharp JBP and own both. You’ll be the commercial right hand to the Founders, owning the UK P&L and helping define what the next stage of XOXO looks like.
What You’ll Be Building
- Winning New Doors: Get in front of every important UK grocer and make it count. Turn conversations into listings. This is the core of the role.
- Growing What We’ve Got: Sainsbury’s, Co-op, Boots—these aren’t “accounts”, they’re launchpads. More stores, more SKUs, better space. Keep pushing.
- Closing Big Deals: You own the full journey: relationships, pitch, negotiation, and close. You know how to win shelf space and you don’t leave without it.
- Taking on UK Grocery: Tesco, Morrisons, Asda, Waitrose — then beyond. Grocery, convenience, everywhere we should be.
- Running a Relentless Pipeline: You know exactly what’s live, what’s next, and what’s closing. No black holes, no maybes — just momentum.
- Owning the UK P&L: You’re not just selling, you’re building a business. Revenue, margin, decisions - all yours.
- Building Real Partnerships: JBPs that actually drive growth. Promotions that matter. Activations people notice.
- Leading the Team: Set the pace. Raise the bar. Build a team that delivers.
- Working Shoulder-to-Shoulder: Founders, Marketing, Ops, Finance - tight, fast, aligned. When we win, we all win.
- Staying Ahead: You see trends, competitors, and buyer shifts early and use it to win.
Who We Need
- A Proven Closer: You’ve personally opened doors and landed major UK grocery listing and you can talk through the deals.
- Real Buyer Relationships: Not theoretical. You can pick up the phone and get in the room.
- UK Drinks Native: You know how this world works — range reviews, timing, pressure points, all of it.
- Beverage Background: Soft drinks or close enough — you get the category.
- Commercial Operator: You’ve owned a P&L and understand the full picture, not just revenue.
- High Agency: You don’t wait. You build. You challenge. You make things happen.
- Built for the Pace: This is a scale-up. It’s fast, messy, exciting — and you’re here for it.
The Upside
- Real Impact: The deals you land will take us to ÂŁ30m+ and beyond.
- Build the Team: Shape and grow the UK sales function as we scale.
- Big Career Move: Clear path to Chief Commercial Officer in a brand going global.
UK Sales Director in London employer: XOXO SODA
Contact Detail:
XOXO SODA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Sales Director in London
✨Tip Number 1
Get out there and network like a pro! Attend industry events, trade shows, and local meetups. The more people you know in the UK grocery scene, the easier it’ll be to open those all-important doors.
✨Tip Number 2
Practice your pitch until it’s second nature. You need to be able to sell XOXO Soda in your sleep! Tailor your approach for each buyer, showing them exactly how we can help them grow their business.
✨Tip Number 3
Follow up relentlessly but smartly. After every meeting, send a quick thank-you note and recap what you discussed. Keep the momentum going and remind them why they need to work with us!
✨Tip Number 4
Use our website to apply directly! It’s the best way to show your enthusiasm for the role and get noticed. Plus, we love seeing candidates who take that extra step to connect with us.
We think you need these skills to ace UK Sales Director in London
Some tips for your application 🫡
Show Your Winning Spirit: When you’re writing your application, let your passion for closing deals shine through. We want to see that you live for the win and can’t wait to take on the challenge of building our UK grocery presence.
Highlight Your Relationships: Make sure to mention your connections with UK grocers and buyers. We’re looking for someone who can pick up the phone and get in the room, so share those stories that showcase your network and how you’ve leveraged it to land big listings.
Demonstrate Your Commercial Savvy: Don’t just talk about sales; show us you understand the full picture. Include examples of how you’ve owned a P&L and made decisions that drove growth. We want to know you can build a business, not just sell products.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the conversation. Plus, it shows you’re serious about joining our fast-paced team!
How to prepare for a job interview at XOXO SODA
✨Know Your Numbers
Before the interview, brush up on your understanding of P&L statements and sales metrics. Be ready to discuss how you've driven revenue growth in previous roles, as this will show you’re not just a closer but also a strategic thinker.
✨Build Relationships
Since this role requires real buyer relationships, think about your network. Prepare examples of how you've successfully opened doors with key UK grocers. Mention specific buyers you've worked with and how those relationships led to successful listings.
✨Pitch Perfect
Practice your pitch! You’ll need to demonstrate your ability to sell XOXO Soda effectively. Tailor your pitch to highlight what makes the product unique and how it fits into the current market trends. Show them you can turn conversations into listings.
✨Show Your Agility
This is a fast-paced environment, so be prepared to discuss how you handle pressure and adapt quickly. Share examples of times when you’ve had to pivot your strategy or approach to close a deal or seize an opportunity.