At a Glance
- Tasks: Drive visibility and build relationships with key accounts across London.
- Company: Join a fast-growing brand shaking up the drinks industry.
- Benefits: Competitive salary, 25 days holiday, and free XOXO sodas in the office!
- Other info: Be part of a fun, ambitious team focused on growth.
- Why this job: Make a real impact and grow challenger brands in a vibrant environment.
- Qualifications: Experience with cafes or lifestyle retailers and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Are you the kind of person who can walk into a café, clock the fridge layout, and already be thinking: “XOXO belongs here”? Do you thrive on building real relationships and bringing bold brands to life in the real world? Well, look no further. We’re looking for a standout Key Account Manager to drive visibility, volume, and vibrant partnerships across London. If you’re obsessed with growing challenger brands, building standout customer relationships, and bringing a category to life, we want to hear from you.
WHAT YOU’LL BE DOING
- Territory Account Management
- Own and grow a portfolio of key independent accounts and regional chains across London
- Drive volume and visibility via promotional sell-in, merchandising, and trade activation
- Build strong, long-term relationships with cafés, bars, convenience stores, and lifestyle retailers
- Lead sell-in conversations with cafés, bars, convenience stores, and lifestyle retailers
- Execution & Sales Performance
- Deliver against monthly volume, distribution, and menu listing targets
- Own CRM and reporting across your accounts
- Monitor trade compliance and in-store promotional performance
- Field Intelligence & Feedback
- Share market, shopper, and competitor insights to help guide commercial strategy
- Feed into product innovation & channel-specific execution plans
- Collaboration & Development
- Work closely with the Head of OOH for coaching, performance tracking, and support
- Partner with Wholesale NAM to ensure smooth handovers & volume uplifts
WHO YOU ARE
- Previous experience working with independent cafés, bars, or lifestyle retailers
- Strong understanding of café or lifestyle-led retail landscapes
- A confident communicator, commercially astute, and naturally self-led
- Proven success in sales, account management, or customer success
- Comfortable working in a fast-paced, high-growth environment
- Passion for culture-led, disruptive brands
STRUCTURE OF ROLE
- Reports to: Head of OOH
- Works with: Wholesale NAM, Sales, Marketing, Ops
- Customers: Key regional independents, café groups, bars & lifestyle-led retailers
PURPOSE OF ROLE
Your job is to drive volume and visibility across London through exceptional account management, new business development, and trade execution. The KAM is the face of XOXO Soda for local accounts — delivering standout customer experiences that turn first-time stockists into long-term partners.
MEASURES OF SUCCESS
- New account wins across region
- Distribution, menu listings, and multisite targets
- Repeat order rate & uplift in volume
- Effective trade promotion & compliance
- Strong customer relationships & retention
WHY JOIN US?
- Be part of a fast-growing brand shaking up the drinks industry
- Competitive salary
- Join a fun, ambitious, and high-energy team that’s obsessed with what we do
- Make a real impact across a key region for growth
- 25 days holiday + bank holidays
- Free XOXO sodas in the office!
No Recruiters Please.
Equal Opportunity Employer Statement: We are an equal opportunity employer and value diversity in our team. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, gender identity, national origin or disability.
Key Account Manager - London employer: XOXO SODA
Join XOXO Soda as a Key Account Manager in London, where you'll be part of a dynamic and ambitious team dedicated to transforming the drinks industry. Enjoy a competitive salary, 25 days of holiday plus bank holidays, and the unique perk of free XOXO sodas in the office, all while building meaningful relationships with key independent accounts and driving brand visibility. With a strong focus on employee growth and a vibrant work culture, this is an excellent opportunity for those passionate about challenger brands and making a real impact.
StudySmarter Expert Advice🤫
We think this is how you could land Key Account Manager - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that Key Account Manager role!
✨Tip Number 2
Showcase your personality! When you get the chance to meet hiring managers or potential colleagues, let your passion for culture-led brands shine through. Be genuine and share your ideas on how you can drive visibility and volume for their products.
✨Tip Number 3
Prepare for those interviews! Research the company and its competitors, and come armed with insights about the market. Show them you’re not just another candidate; you’re someone who understands the landscape and can bring real value to their team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our vibrant team at XOXO Soda. Let’s make some waves together!
We think you need these skills to ace Key Account Manager - London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your passion for the drinks industry and culture-led brands shine through. We want to see that you’re not just looking for a job, but that you genuinely care about building relationships and driving visibility for exciting products like XOXO.
Tailor Your Experience:Make sure to highlight your previous experience with independent cafés, bars, or lifestyle retailers. We love seeing how your background aligns with what we do, so don’t be shy about showcasing your successes in account management and sales!
Be Clear and Concise:Keep your application clear and to the point. We appreciate straightforward communication, so make sure your key achievements and skills are easy to spot. This will help us quickly see why you’d be a great fit for our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our vibrant team!
How to prepare for a job interview at XOXO SODA
✨Know Your Accounts
Before the interview, research the key independent accounts and regional chains in London. Understand their business models, customer demographics, and how XOXO Soda can fit into their offerings. This will show your potential employer that you’re proactive and genuinely interested in driving visibility and volume.
✨Showcase Your Relationship Skills
Prepare examples of how you've built strong relationships with cafés, bars, or lifestyle retailers in the past. Be ready to discuss specific strategies you used to engage these partners and how you maintained those relationships over time. This is crucial for a Key Account Manager role!
✨Be Data-Driven
Familiarise yourself with CRM tools and reporting metrics relevant to account management. During the interview, highlight your experience with monitoring trade compliance and promotional performance. Showing that you can leverage data to drive sales will set you apart from other candidates.
✨Embrace the Brand Culture
Demonstrate your passion for culture-led, disruptive brands during the interview. Share your thoughts on current trends in the drinks industry and how they relate to XOXO Soda. This will help convey that you’re not just looking for a job, but that you’re excited about being part of a brand that’s shaking up the market.
