At a Glance
- Tasks: Manage and optimise CRM marketing campaigns for Credit Card products.
- Company: Join a leading financial services organisation with a focus on customer experience.
- Benefits: Hybrid work, collaboration with experts, and opportunities for professional growth.
- Other info: Dynamic team environment with a strong emphasis on data and innovation.
- Why this job: Make a real impact on customer journeys and drive measurable results.
- Qualifications: Experience in CRM marketing, particularly in Financial Services and multi-channel campaigns.
The predicted salary is between 50000 - 65000 £ per year.
Hybrid | Chester, Halifax or Bristol | Fixed Term Contract
Help shape the customer journey through data-driven CRM marketing. We're looking for an experienced Assistant Marketing Manager to join a high-performing CRM team responsible for delivering personalised customer communications across the Credit Cards customer lifecycle. This is an exciting opportunity to work at the heart of customer marketing, executing targeted CRM campaigns that drive acquisition, engagement and retention. Working alongside product, analytics, technology and marketing teams, you'll help deliver meaningful customer experiences while continuously improving campaign performance through testing, automation and data-led optimisation. If you're passionate about CRM, customer journeys and delivering measurable commercial results, we'd love to hear from you.
What You'll Be Doing
- Manage CRM marketing campaigns for Credit Card products across the full customer lifecycle, from acquisition through to retention.
- Execute and optimise customer lifecycle communications across email and other CRM channels.
- Deliver ongoing 1:1 marketing campaigns, taking successful initiatives from pilot through to automation and scaled delivery.
- Analyse campaign performance and implement testing strategies to continuously improve customer engagement and commercial outcomes.
- Collaborate with product, analytics, technology and marketing teams to deliver best-in-class customer experiences.
- Keep up to date with CRM marketing trends, customer behaviour and emerging marketing technologies.
- Ensure all campaigns are delivered accurately and in accordance with regulatory and governance requirements.
What We're Looking For
- Proven experience delivering CRM marketing campaigns within Financial Services, ideally supporting Credit Card products.
- Strong understanding of customer lifecycle marketing, segmentation and personalised communications.
- Experience managing multi-channel CRM campaigns, particularly email marketing.
- Knowledge of campaign optimisation, A/B testing and performance analysis.
- Experience delivering marketing activity within a regulated environment, with an understanding of FCA compliance requirements.
- Experience working in agile teams and collaborating across multiple stakeholders.
- Strong project management and organisational skills.
- Experience using workflow tools such as Jira, Workfront or similar.
- Experience using enterprise CRM and marketing automation platforms such as Salesforce Marketing Cloud, Braze, Unica.
You’ll be joining a collaborative marketing team where customer experience sits at the centre of everything we do. In return, you'll have the opportunity to:
- Deliver CRM campaigns at scale for one of the UK's leading financial services organisations.
- Work alongside experienced CRM, Product, Analytics and Technology professionals.
- Influence customer communications across the entire customer lifecycle.
- Develop your expertise in customer marketing, automation and lifecycle strategy.
- Be part of an organisation investing heavily in data, digital marketing and customer experience.
Working Pattern
This is a hybrid position with approximately two days per week in the office. You can be based from one of the following locations: Chester, Bristol.
If you have a passion for CRM marketing, enjoy using data to improve customer experiences and thrive in a collaborative, fast-paced environment, we'd love to hear from you.
Assistant Marketing Manager employer: XML International
As a Procurement Manager in our London office, you will join a dynamic and innovative team within a leading Financial Services/FinTech environment that values strategic thinking and commercial acumen. We offer a hybrid work model, competitive daily rates, and a culture that fosters collaboration and professional growth, ensuring you have the tools and support to excel in your role while making a significant impact across European markets.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Marketing Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Assistant Marketing Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at XML International from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at XML International specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at XML International
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at XML International, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show XML International you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure XML International that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for XML International, so think on your feet and don't hesitate to showcase your creativity!
