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- Tasks: Lead exciting digital marketing campaigns and create engaging content across various channels.
- Company: Join a rapidly growing tech company with a supportive and innovative culture.
- Benefits: Enjoy 25 days of annual leave, life assurance, and a share scheme.
- Why this job: Make a real impact on our marketing strategy and drive business growth.
- Qualifications: Strong communication skills and experience in B2B digital marketing.
- Other info: Work in a friendly environment with great career development opportunities.
The predicted salary is between 28800 - 48000 £ per year.
Milton, Cambridge, UK – Hybrid available
Employment Type: Full-time
XJTAG provides exceptional products all over the world for electronics diagnosis, fault finding and in-system programming. We are growing rapidly and sell to businesses across all industries through our global distribution network.
We are looking for a commercially-minded Digital Marketing Manager to work as a part of our marketing team. You will have responsibility for managing our marketing across all of our channels all the way from content creation to handing over leads to our business development team. As part of a small business your work will be varied as you help the wider business achieve its goals.
Your success will be seen in the reach and engagement of our marketing and the positive impact this has on the business’ sales. We are supportive, straightforward, innovative and motivated. We work hard to include everyone in our team and be themselves at work.
Responsibilities
- Develop the company’s marketing strategy with other members of the marketing team to maximise our reach and impact
- Design and deliver campaigns across multiple channels to increase market awareness of our products and services and generate leads
- Work with teams, both technical and non-technical to plan, design and create content for our customer personas
- Gain a deep understanding of our customer base, market segments and the wider electronics industry
- Manage our marketing channels including email campaigns, website activity, LinkedIn presence, blog and hosted video content
- Implement tracking, reporting and dashboarding of the company’s marketing activities
Requirements
- Exceptional communication skills, both written and verbal, with the ability to tailor content to a range of audiences
- Strong understanding from qualifications or experience of international B2B marketing, preferably to technical and engineering audiences
- Exceptional organisational ability to manage multiple campaigns simultaneously, closely coordinated with other marketing and business development activity
- Proficiency in a digital marketing tools such as LinkedIn Ads, Google Analytics, Instantly, Beehiiv and Clay, amongst others
- Proven experience of SEO, campaign tracking and automation workflows
- Familiarity with CRM tools, preferably HubSpot
- Analytical, data-driven mindset with strong reporting and dashboarding skills
- Knowledge of the electronics, test or measurement industries is a plus
- Interest in graphic design and familiarity with Adobe tools is a plus
- Permission to work in the UK
Benefits
- A relaxed, friendly and inclusive working environment in our office on the edge of Cambridge
- 25 days paid annual leave (+8 bank holidays)
- Life assurance (3x salary)
- Enterprise Management Incentive (EMI) share scheme
- Training and development provided both internally and externally
- Employee assistance programme with a range of wellbeing measures and benefits
#J-18808-Ljbffr
Digital Marketing Manager (full time) employer: Xjtag
Contact Detail:
Xjtag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (full time)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think of ways you can contribute. Tailor your answers to show how you can help them achieve their goals.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. It shows initiative and enthusiasm, which we really value.
We think you need these skills to ace Digital Marketing Manager (full time)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Marketing Manager role. Highlight your B2B marketing experience and any relevant tools you've used, like Google Analytics or LinkedIn Ads.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can contribute to our team. Be sure to mention specific campaigns you've managed or strategies you've developed.
Showcase Your Communication Skills: Since exceptional communication is key for this role, make sure your application is clear and engaging. Use concise language and tailor your content to show you understand our audience and the electronics industry.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Xjtag
✨Know Your Stuff
Before the interview, dive deep into XJTAG's products and services. Understand their market position and how they stand out in the electronics industry. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Campaign Skills
Be ready to discuss specific campaigns you've managed in the past. Highlight your experience with digital marketing tools like LinkedIn Ads and Google Analytics. Prepare examples of how your strategies increased engagement or generated leads, as this aligns perfectly with what they're looking for.
✨Communicate Clearly
Exceptional communication is key for this role. Practice articulating your thoughts clearly and concisely. Use examples to demonstrate how you've tailored content for different audiences, especially in a B2B context. This will showcase your ability to connect with both technical and non-technical teams.
✨Be Data-Driven
Since the role requires an analytical mindset, come prepared to discuss how you've used data to inform your marketing decisions. Talk about your experience with tracking, reporting, and dashboarding, and how these skills can contribute to XJTAG's marketing success.
