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- Tasks: Drive marketing strategy and deliver impactful campaigns across multiple channels.
- Company: Join a small, innovative team at XJTAG in Cambridge.
- Benefits: Enjoy 25 days leave, life assurance, and training opportunities.
- Why this job: Make a real impact in a high-visibility role with quick results.
- Qualifications: Strong communication skills and experience in B2B marketing preferred.
- Other info: Relaxed, inclusive environment with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
XJTAG provides world‑class boundary‑scan test solutions used by electronics engineers worldwide for diagnostics, fault finding, and in‑system programming. You’ll join our six‑person marketing team and work closely with directors, technical specialists and the Business Development team to shape strategy, deliver campaigns and grow XJTAG’s market presence. In this role, you will drive the performance and impact of our marketing activities across all channels. Your success will be measured through increased reach, stronger engagement, higher lead quality and much higher quantity. This is a high‑impact role in a small, innovative company where you’ll see the results of your work quickly and directly.
Responsibilities:
- Develop the company’s marketing strategy with other members of the marketing team to maximise our reach and impact.
- Design and deliver campaigns across multiple channels to increase market awareness of our products and services and generate leads.
- Work with teams, both technical and non‑technical to plan, design and create content for our customer personas.
- Gain a deep understanding of our customer base, market segments and the wider electronics industry.
- Manage our marketing channels including email campaigns, website activity, LinkedIn presence, blog and hosted video content.
- Implement tracking, reporting and dashboarding of the company’s marketing activities.
Requirements:
- Exceptional communication skills, both written and verbal, with the ability to tailor content to a range of audiences.
- Strong understanding from qualifications or experience of international B2B marketing, preferably to technical and engineering audiences.
- Exceptional organisational ability to manage multiple campaigns simultaneously, closely coordinated with other marketing and business development activity.
- Proficiency in digital marketing tools such as LinkedIn Ads, Google Analytics, Instantly, Beehiiv and Clay, amongst others.
- Proven experience of SEO, campaign tracking and automation workflows.
- Familiarity with CRM tools, preferably HubSpot.
- Analytical, data‑driven mindset with strong reporting and dashboarding skills.
- Knowledge of the electronics, test or measurement industries is a plus.
- Interest in graphic design and familiarity with Adobe tools is a plus.
- Permission to work in the UK.
A relaxed, friendly and inclusive working environment in our office on the edge of Cambridge. 25 days paid annual leave (+8 bank holidays). Life assurance (3x salary). Training and development provided both internally and externally. Employee assistance programme with a range of wellbeing measures and benefits.
To apply, please email your CV to recruitment@xjtag.com.
Digital Marketing Manager - XJTAG (Cambridge, UK) employer: Xjtag
Contact Detail:
Xjtag Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - XJTAG (Cambridge, UK)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Digital Marketing Manager role at XJTAG.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching XJTAG and understanding their products. Be ready to discuss how your experience aligns with their needs and how you can help grow their market presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Digital Marketing Manager - XJTAG (Cambridge, UK)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your experience in B2B marketing and any specific campaigns you've run that align with XJTAG's needs. We want to see how you can drive performance and impact!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use examples from your past work to show how you've successfully managed multiple campaigns or improved engagement. We love seeing real results, so make it clear how you can bring value to our team.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your background fits with our innovative approach at XJTAG. We’re looking for someone who can connect with our mission and culture.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Xjtag
✨Know Your Stuff
Before the interview, dive deep into XJTAG's products and services. Understand their boundary-scan test solutions and how they benefit electronics engineers. This knowledge will help you tailor your answers and show genuine interest in the role.
✨Showcase Your Campaign Skills
Prepare examples of past marketing campaigns you've managed, especially those that involved multiple channels. Be ready to discuss the strategies you used, the results achieved, and how you measured success. This will demonstrate your hands-on experience and analytical mindset.
✨Communicate Clearly
Since exceptional communication skills are a must, practice articulating your thoughts clearly and concisely. Tailor your responses to reflect an understanding of both technical and non-technical audiences, as you'll be working closely with diverse teams.
✨Ask Insightful Questions
Prepare thoughtful questions about XJTAG’s marketing strategy and future goals. This shows your enthusiasm for the role and helps you gauge if the company culture aligns with your values. Plus, it gives you a chance to engage with the interviewers on a deeper level.
