Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead product marketing for payroll, connecting teams and translating initiatives into customer value.
- Company: Join Xero, a global leader in innovative software solutions.
- Benefits: Flexible hybrid work, competitive salary, and a supportive environment for growth.
- Why this job: Make a real impact on small businesses while collaborating with diverse teams worldwide.
- Qualifications: Experience in product marketing, strong analytical skills, and excellent communication.
- Other info: Opportunity to travel and connect with stakeholders across the UK and US.
The predicted salary is between 36000 - 60000 £ per year.
As the Senior Product Marketing Manager for Northern Payroll, you will lead the development and growth of our payroll product within the UK and US markets. You will act as a vital link between our Product and Go-to-market teams, translating product initiatives into tangible customer value that empowers small businesses and their advisors. By bringing a holistic view of customer needs to the table, you will help ensure we deliver maximum value as efficiently and effectively as possible.
You will join the Global Marketing team, working closely with colleagues across the UK, the US, and other regions. Success in this group relies on strong collaboration with Product Management, Design, and regional Go-to-market teams to release products efficiently. We operate in a fast-paced environment where building trust, sharing insights across geographies, and aligning on commercial targets is essential.
Initially, the role will focus on:
- Assessing market opportunities and understanding customer needs and pain points in the Northern Hemisphere to ascertain where Xero can win.
- Developing and maintaining differentiated Customer Value Propositions and messaging frameworks that resonate with our target audience.
- Leading high-impact Go-to-market programmes to ensure efficient product releases and communicating value to stakeholders.
- Identifying and executing opportunities to grow product adoption, usage, and retention through research and analytics.
This is a global role that works closely with teams in the UK and US, requiring a flexible approach to time zones and collaboration. You will have the ability to work in a hybrid capacity, balancing time in our offices with remote work to suit your lifestyle. Periodic travel may be required to connect with stakeholders and gain deeper market context. We are committed to providing a supportive environment where you can do the best work of your life.
Here are some of the things we’re looking for, for this role:
- You bring experience in product marketing, preferably within a SaaS environment, with a knack for translating technical features into customer benefits.
- Demonstrating solid analytical skills, you can interpret market data to inform strategy and make evidence-based decisions.
- Working with ambiguity is comfortable for you, and you approach complex problems with a creative, solution-focused mindset.
- You possess excellent communication skills, capable of articulating compelling value propositions and influencing stakeholders across different regions.
- Collaborating with cross-functional teams, including Product, Sales, and Enablement, is something you enjoy and excel at.
- Knowledge of the payroll landscape or experience working in a global role across geographies would be a valuable addition to your skillset.
Apply even if your experience isn’t a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Senior Product Marketing Manager employer: Xero
Contact Detail:
Xero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you understand their market and how you can add value, especially in product marketing.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills translate into benefits for the company. Make it clear why you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Product Marketing Manager. Highlight your experience in product marketing, especially in SaaS, and showcase how you've translated technical features into customer benefits.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Don't forget to mention your experience with market analysis and customer value propositions.
Showcase Your Collaboration Skills: We love teamwork at StudySmarter! In your application, give examples of how you've successfully collaborated with cross-functional teams. This will show us that you can thrive in our fast-paced environment.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Xero
✨Know Your Product Inside Out
As a Senior Product Marketing Manager, you need to be well-versed in the payroll product and its features. Research the product thoroughly, understand its unique selling points, and be ready to discuss how it meets customer needs. This will show your passion and expertise during the interview.
✨Understand the Market Landscape
Familiarise yourself with the payroll landscape in both the UK and US markets. Be prepared to discuss current trends, customer pain points, and potential opportunities for growth. This knowledge will demonstrate your analytical skills and strategic thinking, which are crucial for the role.
✨Showcase Your Collaboration Skills
Since this role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your ability to build trust and share insights across different regions, as this is essential for success in a global role.
✨Prepare Compelling Value Propositions
Practice articulating clear and compelling value propositions that resonate with small businesses and their advisors. Be ready to explain how you would translate technical features into tangible benefits for customers, showcasing your communication skills and understanding of customer needs.
