At a Glance
- Tasks: Lead marketing campaigns for small businesses and accounting partners across the UK.
- Company: Join Xero, a Great Place to Work UK accredited company.
- Benefits: Hybrid work model, collaborative team, and opportunities for personal growth.
- Other info: Your unique perspective is valued; apply even if you don't meet every requirement.
- Why this job: Make a real impact by connecting small businesses with essential tools.
- Qualifications: Extensive marketing experience and strong project management skills required.
The predicted salary is between 50000 - 65000 £ per year.
The role & impact
In this role, you will lead the planning and execution of marketing campaigns designed for our small business customers and accounting and bookkeeping partners across the UK. You will collaborate closely with regional and global teams, including product marketing, creative, sales, and external agencies, to translate regional marketing strategies into impactful multi-channel campaigns. By championing the voice of our customers, you will drive brand awareness and engagement while contributing directly to commercial growth. Your work will focus on delivering beautiful experiences that connect small businesses with the tools they need to thrive.
Xero is a Great Place to Work UK accredited.
The team & how they connect
You will join a highly collaborative UK marketing team that works in close partnership with global brand, product marketing, PR, and sales operations. Together, we focus on sharing the value of Xero with our communities, aligning regional execution with global strategy to support our partners. We thrive on collective problem-solving and mutual support to achieve our shared goals.
Initially, you will focus on:
- Overseeing our regional brand media strategy and tactics, including the management and briefing of external media agencies.
- Contributing to brand positioning and full-funnel messaging to ensure it is relevant and impactful for UK audiences across all channels.
- Working with internal and external research, insights, and data science teams to ensure brand creative and media are effective, attributable, and driving strong outcomes.
- Planning and execution of integrated marketing campaigns for existing Accounting & Bookkeeping (AB) Partners and Small Business (SB) customers.
- Working cross-functionally to deliver on the regional marketing plan.
- Planning, executing and reporting on integrated and tactical campaigns across digital, content, email, BVOD, events and sales enablement channels.
Where and how you can work
This is a hybrid role; 2 days of the week in our London office.
Here are some of the things we are looking for:
- You bring extensive marketing campaign (brand) experience across the full marketing funnel.
- A deep understanding of small business or accounting and bookkeeping audiences is something you naturally possess.
- Your strong project management skills enable you to coordinate complex initiatives and work effectively with cross-functional partners.
- You have a track record of managing external creative and media agencies to deliver measurable outcomes.
- An analytical mindset is key, helping you interpret data insights to refine and optimise campaign performance.
- Excellent communication and relationship-building abilities allow you to collaborate effortlessly with diverse teams and stakeholders.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team. Join a Great Place to Work-Certified™ company where your voice matters.
Senior Marketing Manager, UK - 12 month FTC in London employer: Xero
At Xero, we pride ourselves on being an exceptional employer that champions employee wellbeing and growth. Our remote Product Specialist role offers a unique opportunity to work at the forefront of AI innovation in accounting, all while enjoying generous benefits such as flexible working arrangements, extensive paid leave, and a supportive work culture that values diversity and inclusion. Join us to make a meaningful impact on small businesses and contribute to a stronger economy, all from the comfort of your own home.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, UK - 12 month FTC in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Marketing Manager, UK - 12 month FTC in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Xero from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Xero specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Xero
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Xero, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Xero you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Xero that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Xero, so think on your feet and don't hesitate to showcase your creativity!
