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For Companies At a Glance
- Tasks: Lead exciting multi-channel marketing campaigns that empower small businesses across the UK.
- Company: Join Xero, a dynamic company dedicated to supporting small businesses with innovative technology.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on the UK economy while connecting businesses with cutting-edge solutions.
- Qualifications: Proven experience in marketing campaigns and a passion for small business success.
- Other info: Collaborative team environment that values diverse perspectives and fosters creativity.
The predicted salary is between 36000 - 60000 £ per year.
Overview
The role & impact: As a Senior Marketing Manager, you will play a pivotal role in planning and executing multi-channel marketing campaigns that reach small business owners and accounting partners across the UK. By working across the full marketing funnel, you will develop tactical initiatives and large-scale campaigns that drive brand awareness and help Xero achieve its commercial goals. Your work directly supports the growth of the UK economy by connecting small businesses with big business technology and making their everyday operations more efficient. You will act as a champion for our community, ensuring our customers’ needs are heard and reflected in every beautiful experience we deliver.
The Team & How They Connect
You will join a highly collaborative team that acts as a bridge between global marketing, creative agencies, sales, and operations. By working as a coordinated unit, the team seeks diverse perspectives to build trust and create a positive impact for our partners and customers.
Responsibilities
- Delivering multi-channel campaigns across digital, TV, BVOD, radio, and out-of-home (OOH) platforms.
- Partnering with Product Marketing to bring new features and value propositions to the UK market.
- Embedding measurement and optimisation into all activity to drive sales pipeline and marketing qualified leads (MQLs).
- Strengthening relationships with enterprise partners through tailored marketing strategies and events.
Where And How You Can Work
This is a hybrid role; 2 days of the week in our London office.
Qualifications
- Significant marketing campaign experience, particularly multi-product and complex solutions.
- Experience across full marketing funnel.
- Deep knowledge of the small business or accounting landscape and understand what motivates these audiences.
- Possess strong analytical skills for growth outcomes; delivering measurable results and continuous improvement.
Apply
Apply even if your experience isn’t a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Senior Marketing Manager in London employer: Xero
Contact Detail:
Xero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in multi-channel campaigns. We want to see your passion for the role!
✨Tip Number 4
Don’t hesitate to apply through our website! Even if you think your experience isn’t a perfect match, we value skills and unique perspectives. Your passion could be just what we’re looking for!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for marketing and small businesses shine through. We want to see how your passion aligns with our mission at StudySmarter and how you can contribute to our community.
Tailor Your Experience: Make sure to highlight your relevant experience in multi-channel campaigns and the full marketing funnel. We love seeing how your background fits with what we do, so don’t be shy about showcasing your achievements!
Be Data-Driven: Since we value analytical skills, include examples of how you've used data to drive results in your previous roles. Show us how you measure success and optimise campaigns to achieve growth – it’s a big deal for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Xero
✨Know Your Audience
Before the interview, take some time to research Xero and its target audience. Understand the small business and accounting landscape in the UK. This will help you tailor your responses and demonstrate that you know what motivates these audiences.
✨Showcase Your Campaign Experience
Be ready to discuss specific multi-channel marketing campaigns you've managed. Highlight your role in planning and executing these campaigns, and be prepared to share measurable results. This will show that you have the significant experience they’re looking for.
✨Emphasise Collaboration Skills
Since the role involves working with various teams, emphasise your ability to collaborate effectively. Share examples of how you've worked with creative agencies, sales, or operations in the past to achieve common goals. This will demonstrate that you can thrive in a highly collaborative environment.
✨Prepare Questions
Have a few thoughtful questions ready to ask at the end of the interview. This could be about their current marketing strategies or how they measure success. It shows your genuine interest in the role and helps you assess if the company is the right fit for you.
