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- Tasks: Lead marketing strategies to drive growth in the UK market and support small businesses.
- Company: Join a dynamic tech company focused on empowering small businesses.
- Benefits: Enjoy flexible hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborate with a diverse team and thrive in a supportive, innovative environment.
- Why this job: Make a real impact by shaping marketing strategies that resonate with local needs.
- Qualifications: Experience in marketing leadership, especially in tech or SaaS, is essential.
The predicted salary is between 36000 - 60000 £ per year.
You will play a pivotal role in accelerating growth within the UK market, serving as a key member of the regional leadership team. By tailoring marketing strategies to local opportunities, you will ensure our operating plans are ambitious and effectively aligned across all segments, products, and channels. You will act as a bridge between regional needs and global initiatives, representing the interests of the UK market in formulating broader marketing strategies.
Ownership of the end-to-end regional marketing Go-to-Market plan sits with you, requiring coordination where regional levers, global capabilities, and sales motions intersect. This involves leading a world-class team to deliver on acquisition, retention, and growth commitments, ultimately positioning the business as the leading platform for small businesses. You will provide the leadership necessary to inspire integrated activity that delivers a healthy pipeline and fosters the growth of our small business customers and partners.
You will lead a diverse marketing team covering paid advertising, organic social, communications, and brand marketing. Working within a matrixed environment, this group collaborates closely with global functional teams and local sales leadership to drive integrated activity and measurable business outcomes.
Initially, the role may focus on:
- Developing a holistic Go-to-Market strategy to enter new customer segments and bring new products to market.
- Refining targeted B2B marketing strategies to solidify our position as the leading small business platform.
- Driving the growth and utilisation of products and services across existing customer bases.
- Partnering with sales leadership to ensure the region is supported with necessary leads, activity, and tools to succeed.
We support a flexible, hybrid working model that allows you to balance time between working from home and collaborating in our offices. We encourage our teams to choose the environment where they do their best work, while ensuring there are regular opportunities to come together for connection, collaboration, and team-based 'boost' days.
Here are some of the things we are looking for:
- You bring deep experience in marketing leadership, particularly within the tech or SaaS sectors, with a history of managing and developing diverse teams.
- A strong understanding of P&L levers and unit economics is essential, allowing you to connect marketing strategy directly to business objectives.
- You possess a working knowledge of key marketing channels, including search, social, and affiliate, understanding the levers that influence performance.
- Experience operating within a matrixed organisation is vital, using your influence to build trust and rapport across cross-functional teams.
- You demonstrate an analytical, outcome-driven mindset, capable of setting and achieving quantifiable goals for acquisition and retention.
- Navigating global structures comes naturally to you, balancing regional needs with broader global initiatives.
Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
GM Regional Marketing, UK in London employer: Xero
Contact Detail:
Xero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GM Regional Marketing, UK in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in marketing strategies.
✨Tip Number 3
Showcase your achievements! Use specific examples of how you’ve driven growth or led successful campaigns in previous roles. Numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace GM Regional Marketing, UK in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in marketing leadership, especially in tech or SaaS. We want to see how your skills align with the role, so don’t hold back on showcasing relevant achievements!
Showcase Your Analytical Skills: Since we’re looking for someone with an analytical mindset, include examples of how you've set and achieved quantifiable goals in previous roles. This will help us see your outcome-driven approach in action!
Highlight Team Leadership Experience: We value strong leadership, so share your experiences managing diverse teams. Talk about how you’ve inspired integrated activities and fostered growth within your team – this is key for us at StudySmarter!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Xero
✨Know Your Market Inside Out
Before the interview, dive deep into the UK market landscape. Understand the key players, trends, and challenges in the tech and SaaS sectors. This knowledge will help you tailor your responses and demonstrate how you can leverage local opportunities to drive growth.
✨Showcase Your Leadership Style
Be prepared to discuss your experience in leading diverse teams. Share specific examples of how you've inspired and developed your team members, especially in a matrixed environment. Highlight your ability to foster collaboration across functions, as this is crucial for the role.
✨Connect Marketing Strategy to Business Goals
Make sure you can articulate how your marketing strategies have directly impacted P&L and unit economics in your previous roles. Use quantifiable metrics to showcase your success in acquisition and retention, as this will resonate well with the interviewers.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would approach specific challenges related to the Go-to-Market strategy or B2B marketing. Think through potential scenarios in advance and be ready to discuss your thought process and decision-making strategies.