At a Glance
- Tasks: Lead integrated marketing programmes to drive measurable pipeline and connect various marketing channels.
- Company: Join a fast-growing B2B SaaS company with a focus on innovation and collaboration.
- Benefits: Competitive salary, 27 days annual leave, hybrid working, and private medical care.
- Other info: Dynamic role with opportunities for professional development and career advancement.
- Why this job: Make a real impact by shaping demand generation strategies that drive business growth.
- Qualifications: 8-10+ years in demand generation with proven leadership and pipeline management skills.
The predicted salary is between 55000 - 85000 £ per year.
About the role
We're looking for a Demand Generation Lead to own the design, planning, and delivery of integrated marketing programmes that drive consistent, measurable pipeline. This is a leadership role with direct responsibility for pipeline contribution. You will define how Xelix's integrated demand generation model operates – connecting digital, events, ABM, and lifecycle activity through structured programmes that replace fragmented execution with coordinated, outcome-led delivery. You will manage execution teams, align commercial stakeholders around shared priorities, and own performance from planning through to pipeline impact. Sitting at the intersection of Marketing, Sales, SDRs, and Product Marketing, you will translate commercial targets into programmes that move accounts from first signal to qualified pipeline – and be accountable for the results.
What you’ll be doing
- Architect and own the integrated demand generation framework – planning cycles, cross-channel calendar, programme structure, and execution cadence.
- Translate commercial growth targets into coordinated, multi-channel programmes across digital, events, ABM, and lifecycle, owning the budget and optimising investment for maximum pipeline ROI.
- Own the full funnel from target account to engagement to MQA to SQL to pipeline, working with Marketing Operations to drive conversion and establish attribution and pipeline reporting as the commercial language between Marketing and Sales.
- Manage and develop a team of two channel managers – each with their own direct report – setting clear direction, fostering accountability, and building a high-performing execution function.
- Act as a strategic partner to SDR and Sales teams, supplying high-intent signals, account insight and campaign intelligence to sharpen outbound effectiveness.
- Continuously analyse programme performance, translating insight into improvements in conversion rates, pipeline quality and ROI.
What you’ll bring
- 8–10+ years in demand generation or growth marketing within B2B SaaS, with a proven track record of building and scaling programmes from early‑stage through to repeatable, predictable execution at a high‑growth business.
- A track record of owning pipeline targets, reporting against them to senior leadership, and setting the commercial standard between Marketing and Sales.
- Fluency across the full B2B enterprise funnel – demand creation and demand capture, MQA through to opportunity – with deep expertise in pipeline metrics.
- Proven people leadership, with the ability to manage and develop a team in a fast‑moving environment.
- Proficiency with modern marketing stacks and strong stakeholder leadership across Sales and Marketing.
Big Plus Points
- Strong ABM strategy and orchestration experience.
- Experience marketing to enterprise or CFO‑level audiences.
- Familiarity with MEDDIC or similar qualification frameworks.
- Experience using AI‑enabled tools to improve marketing execution and performance.
What Success Looks Like
- Pipeline contribution is consistent, predictable and directly traceable to integrated programme activity – with a clear, quantifiable link to ARR growth.
- Marketing investment decisions are driven by pipeline ROI, with attribution models that Sales and leadership trust and use.
- Funnel metrics and pipeline reporting are established as the commercial language between Marketing and Sales, improving sales velocity and win rates over time.
- MQA to SQL to pipeline conversion improves consistently, reducing cost per opportunity and accelerating time to revenue.
- The demand generation engine compounds over time – each programme cycle performing better than the last, creating a sustainable competitive advantage in how Xelix goes to market.
What we offer in return
- Competitive salary of £55,000 – £85,000 depending on experience.
- 27 days of annual leave (including 3 days Christmas closing), with the option to roll over 3 days.
- Hybrid working with two days a week from our dog‑friendly Hoxton office and on‑site gym.
- Comprehensive private medical.
Integrated Demand Gen Lead employer: Xelix
Xelix is an exceptional employer that fosters a dynamic and collaborative work culture, where innovation and accountability are at the forefront. With a competitive salary and generous benefits including 27 days of annual leave and hybrid working options from our vibrant Hoxton office, employees are empowered to thrive both personally and professionally. The company prioritises employee growth through leadership opportunities and a commitment to continuous improvement, making it an ideal place for those seeking meaningful and rewarding careers in demand generation.
StudySmarter Expert Advice🤫
We think this is how you could land Integrated Demand Gen Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in demand generation. Include case studies, metrics, and any cool projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to demand generation and pipeline management. Think about how you can demonstrate your experience with integrated marketing programmes and your ability to drive results. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to highlight how your skills align with our needs, especially in managing cross-channel marketing efforts.
We think you need these skills to ace Integrated Demand Gen Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in demand generation and B2B SaaS. We want to see how your skills align with our needs, so don’t hold back on showcasing your achievements!
Showcase Your Leadership Skills:Since this is a leadership role, it’s crucial to demonstrate your ability to manage and develop teams. Share specific examples of how you've led teams to success in the past – we love a good success story!
Quantify Your Achievements:When discussing your past roles, use numbers to illustrate your impact. Whether it’s pipeline growth or conversion rates, we want to see the tangible results of your efforts. It helps us understand the value you can bring to our team.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Xelix
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experiences. Be ready to discuss how you've driven pipeline contribution and the impact of your demand generation strategies on revenue growth.
✨Understand the Integrated Model
Familiarise yourself with integrated demand generation frameworks. Be prepared to explain how you would connect digital, events, ABM, and lifecycle activities in a cohesive strategy that aligns with the company's goals.
✨Showcase Leadership Skills
Highlight your experience in managing teams and driving performance. Share examples of how you've developed talent and fostered accountability within your team, as this role requires strong people leadership.
✨Be Data-Driven
Demonstrate your ability to analyse programme performance and translate insights into actionable improvements. Discuss how you've used data to optimise marketing investments and improve conversion rates in previous roles.
