At a Glance
- Tasks: Drive local marketing campaigns and boost client engagement in Wales and South West.
- Company: Join Xeinadin, a forward-thinking business advisory firm with a collaborative culture.
- Benefits: Enjoy competitive salary, generous leave, pension scheme, and flexible benefits.
- Other info: Great career progression opportunities in a supportive team environment.
- Why this job: Step into a dynamic role with real impact on marketing strategies and client growth.
- Qualifications: 2-4 years in B2B marketing, strong communication skills, and a passion for professional services.
The predicted salary is between 30000 - 40000 £ per year.
Xeinadin was established in 2019 when a number of leading business advisory and accountancy practices across the UK and Ireland came together to re‑imagine the future of accountancy. Our collective mission to provide locally forged, trusted business advice to SMEs through forward‑thinking, close‑knit relationships remains pivotal to our growth. It's our people who drive our business forward, and we offer them future‑focused career opportunities whilst supporting individual specialisms. Our regional offices of over 3000 colleagues operate collaboratively, combining collective expertise to maximise potential.
We’re looking for a commercially minded Regional Marketing Executive to support the delivery of marketing activity across our Wales and South West region. This role sits within a team of regional marketing leads and will work closely with colleagues across operations, business development, and central marketing.
You’ll play a key role in:
- Delivering local marketing campaigns and activity
- Supporting client growth through effective marketing
- Bringing to life our service line expertise (Audit, Tax, Advisory) within the region
This is an ideal opportunity for someone looking to step into a broader, stakeholder‑facing role with increasing ownership and visibility.
Key Responsibilities
- Regional Marketing Delivery
- Support the execution of regional marketing plans aligned to growth priorities
- Coordinate local campaigns, events, and initiatives to increase brand visibility and client engagement
- Develop marketing collateral tailored to local markets and sectors
- Ensure consistent and effective use of brand across all regional activity
- Stakeholder Engagement
- Partner with office leads and fee earners to identify marketing opportunities
- Act as a key point of contact for marketing support within the region
- Manage and prioritise marketing requests, ensuring timely and high‑quality delivery
- Work collaboratively with central marketing teams (digital, PR, design, CRM)
- Service Line Focus
- Support the promotion of core service lines (Audit, Tax, Accounts, Advisory) across the region
- Help identify opportunities to cross‑sell and upsell services to existing clients
- Work with service line leads to align campaigns with commercial priorities
- Develop content and materials that position the firm as a trusted advisor
- Business Development & Bids
- Assist in the preparation of high‑quality pitch and tender documents
- Support local business development team and partners with targeted marketing campaigns
- Contribute to improving win rates through strong, consistent messaging
- Campaigns, Content & Channels
- Coordinate local email marketing campaigns and maintain CRM data quality
- Support the delivery of PR and local communications activity
- Create and adapt content for social media, events, and campaigns
- Measure and report on campaign performance where required
- Events & Local Profile
- Support the planning and delivery of events, webinars, and networking activity
- Ensure the firm maintains a strong presence in local markets and sectors
Key Requirements
- 2–4 years’ experience in a B2B or professional services marketing role
- Experience working in or alongside accountancy or professional services (Audit / Tax / Advisory)
- Strong stakeholder management and communication skills
- Experience supporting marketing campaigns and events
- Comfortable working across multiple projects and priorities
Additional Requirements
- Experience supporting tenders / pitches
- Knowledge of CRM systems and email marketing tools
- Experience collaborating with service line or sector teams
- Proactive and organised, with strong attention to detail
- Commercially aware and interested in how marketing contributes to growth
- A team player who enjoys working with a range of stakeholders
- Keen to develop and progress within a regional marketing structure
Model Office Based
Salary Competitive
Benefits
- Company Pension Scheme
- 25 days of annual leave + bank holidays
- Additional annual leave days from certain levels of seniority
- Ability to buy up to 5 days of annual leave to reach a maximum of 30 days per annum
- Business closure over Christmas*
- Life Assurance x4 annual salary
- Enhanced family leave policies
- Enhanced Company Sick Pay
- Employee Assistance Programme – 24/7 support, free and confidential
- Corporate Discounts Platform
- Flexible Benefits platform with ability to opt‑in to various insurances (level of seniority dependent & self‑funded at corporate rates) such as: Critical Illness Cover, Cash plan, Cycle to work, Eye care, Dental subject to exceptions and business needs
Regional Marketing Executive (UK Wales and SW)- Cardiff employer: Xeinadin
Xeinadin is an exceptional employer, offering a dynamic work environment in Cardiff where collaboration and innovation thrive. With a strong focus on employee growth, we provide tailored career opportunities and a supportive culture that values individual specialisms. Our comprehensive benefits package, including generous annual leave, enhanced family leave policies, and a flexible benefits platform, ensures that our team members feel valued and empowered to succeed.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Executive (UK Wales and SW)- Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Xeinadin and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Xeinadin are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Xeinadin on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Xeinadin. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Executive (UK Wales and SW)- Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Xeinadin. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Xeinadin:Show us that you’ve done your homework! In your application, briefly mention what you admire about Xeinadin’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Xeinadin
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Xeinadin will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Xeinadin, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
