At a Glance
- Tasks: Drive local marketing campaigns and boost client engagement in Wales and South West.
- Company: Join Xeinadin, a forward-thinking business advisory firm with a collaborative culture.
- Benefits: Enjoy competitive salary, generous leave, pension scheme, and flexible benefits.
- Other info: Great career progression opportunities in a supportive team environment.
- Why this job: Step into a dynamic role with real impact on business growth and visibility.
- Qualifications: 2-4 years in B2B marketing, strong communication skills, and a proactive mindset.
The predicted salary is between 30000 - 40000 £ per year.
Xeinadin was established in 2019 when a number of leading business advisory and accountancy practices across the UK and Ireland came together to re-imagine the future of accountancy. Our collective mission to provide locally forged, trusted business advice to SMEs through forward-thinking, close-knit relationships remains pivotal to our growth. It's our people who drive our business forward, and we offer them future-focused career opportunities whilst supporting individual specialisms. Our regional offices of over 3000 colleagues operate collaboratively, combining collective expertise to maximise potential.
We’re looking for a commercially minded Regional Marketing Executive to support the delivery of marketing activity across our Wales and South West region. This role sits within a team of regional marketing leads and will work closely with colleagues across operations, business development, and central marketing.
You’ll play a key role in:
- Delivering local marketing campaigns and activity
- Supporting client growth through effective marketing
- Bringing to life our service line expertise (Audit, Tax, Advisory) within the region
This is an ideal opportunity for someone looking to step into a broader, stakeholder-facing role with increasing ownership and visibility.
Key Responsibilities
- Regional Marketing Delivery: Support the execution of regional marketing plans aligned to growth priorities; Coordinate local campaigns, events, and initiatives to increase brand visibility and client engagement; Develop marketing collateral tailored to local markets and sectors; Ensure consistent and effective use of brand across all regional activity.
- Stakeholder Engagement: Partner with office leads and fee earners to identify marketing opportunities; Act as a key point of contact for marketing support within the region; Manage and prioritise marketing requests, ensuring timely and high-quality delivery; Work collaboratively with central marketing teams (digital, PR, design, CRM).
- Service Line Focus: Support the promotion of core service lines (Audit, Tax, Accounts, Advisory) across the region; Help identify opportunities to cross-sell and upsell services to existing clients; Work with service line leads to align campaigns with commercial priorities; Develop content and materials that position the firm as a trusted advisor.
- Business Development & Bids: Assist in the preparation of high-quality pitch and tender documents; Support local business development team and partners with targeted marketing campaigns; Contribute to improving win rates through strong, consistent messaging.
- Campaigns, Content & Channels: Coordinate local email marketing campaigns and maintain CRM data quality; Support the delivery of PR and local communications activity; Create and adapt content for social media, events, and campaigns; Measure and report on campaign performance where required.
- Events & Local Profile: Support the planning and delivery of events, webinars, and networking activity; Ensure the firm maintains a strong presence in local markets and sectors.
Key Requirements
- 2–4 years’ experience in a B2B or professional services marketing role
- Experience working in or alongside accountancy or professional services (Audit / Tax / Advisory)
- Strong stakeholder management and communication skills
- Experience supporting marketing campaigns and events
- Comfortable working across multiple projects and priorities
Additional Requirements
- Experience supporting tenders / pitches
- Knowledge of CRM systems and email marketing tools
- Experience collaborating with service line or sector teams
- Proactive and organised, with strong attention to detail
- Commercially aware and interested in how marketing contributes to growth
- A team player who enjoys working with a range of stakeholders
- Keen to develop and progress within a regional marketing structure
Model Office Based
Salary Competitive
Benefits
- Company Pension Scheme
- 25 days of annual leave + bank holidays
- Additional annual leave days from certain levels of seniority
- Ability to buy up to 5 days of annual leave to reach a maximum of 30 days per annum
- Business closure over Christmas
- Life Assurance x4 annual salary
- Enhanced family leave policies
- Enhanced Company Sick Pay
- Employee Assistance Programme – 24/7 support, free and confidential
- Corporate Discounts Platform
- Flexible Benefits platform with ability to opt-in to various insurances (level of seniority dependent & self-funded at corporate rates) such as: Critical Illness Cover, Cash plan, Cycle to work, Eye care, Dental subject to exceptions and business needs
Regional Marketing Executive in Cardiff employer: Xeinadin Group
Xeinadin is an exceptional employer, offering a dynamic work environment in Cardiff where collaboration and innovation thrive. With a strong focus on employee growth, we provide tailored career opportunities and a supportive culture that values individual specialisms. Our comprehensive benefits package, including generous annual leave, a company pension scheme, and enhanced family leave policies, ensures that our team members feel valued and empowered to succeed.
