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- Tasks: Drive marketing campaigns for Mini MBA courses and boost brand awareness.
- Company: Xeim empowers marketers with insights and connections through top-notch brands like Marketing Week and Econsultancy.
- Benefits: Enjoy 25 days holiday, stunning office views, free coffee, and access to valuable training programmes.
- Why this job: Join a vibrant team, enhance your marketing skills, and make a real impact in the e-learning space.
- Qualifications: Experience in digital marketing, data analysis, and campaign management is essential; familiarity with Pardot is a plus.
- Other info: Work in a fast-paced environment with a focus on continuous learning and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Xeim helps our clients achieve excellence in marketing by providing insight, advice, and connections that marketing professionals need to stand apart from their peers. The Mini MBA courses are fully online, global, CPD accredited, MBA-level training programmes covering the same content and theories as the marketing core class taught on MBA programmes at top business schools, but in just 12 lessons.
An experienced, proactive, and strategically minded Marketing Manager is needed to drive and manage campaigns, support revenue growth, and brand awareness for the three Mini MBA courses: Mini MBA in Marketing, Mini MBA in Brand Management, and Mini MBA in Management. The Marketing Manager will support the Head of Marketing to develop, manage, and implement the marketing plans for all three courses.
Key responsibilities will include:
- Attracting and increasing the number of site visitors with the aim to convert them into prospects (leads) and ultimately get them to book a place on the course.
- Supporting the achievement of ecommerce revenue targets by regularly analysing key funnel metrics and channel performance.
- Managing marketing projects including developing marketing strategy as needed, ensuring marketing outputs remain competitive and in line with market needs.
- Leading on the content strategy and its implementation.
- Finding new ways to optimise the current Mini MBA website and lead conversion strategies.
- Organising promotional events such as online webinars with lead acquisition as the main objective and course live events to support course delivery.
- Increasing brand awareness and supporting brand building across paid and organic channels.
- Working with agencies (creative and digital) to increase customer acquisition and brand recognition.
- Planning and building full funnel email nurture programmes led by data-driven decisions.
- Evaluating and improving marketing campaigns with viable solutions to fit within budgetary constraints.
- Measuring, analysing, and reporting on marketing outcomes with optimisation recommendations.
What skills & experience are required?
We are looking for a talented, self-sufficient, and well-motivated teammate to join our vibrant team. You have:
- Previous experience in a similar acquisition focused digital marketing role – ideally obtained in e-learning, ecommerce, or training sector.
- Experience in data analysis and reporting.
- Proven marketing expertise with a track record of running acquisition and nurture programmes in an online (ecommerce) business.
- Experience with Pardot or a similar marketing automation tool is a big plus.
- Experience in managing marketing campaigns across various channels, and reporting on them.
- Exceptional project management skills with the ability to manage multiple tasks, honour deadlines, and prioritise accordingly.
You are:
- Self-sufficient, proactive, and have the ability to lead the prospect acquisition side of the ecommerce business.
- Results-driven and use data to help inform decision-making.
- Interested in continuous learning and exploring new online and offline marketing methods and tools.
- Able to work in a fast-paced and team-oriented environment.
- Experienced in setting and managing budgets.
- Detail focused, organised, and have great interpersonal skills.
What we can offer you:
- 25 days holiday, increasing by one day p.a. to a maximum of 30 days for every year served.
- Stunning Waterloo offices with views of the Thames plus complimentary barista coffee / free bar / table tennis tables.
- Complimentary access to accredited training programmes worth thousands of pounds including our Mini MBA.
- Active Diversity and Inclusivity agenda (DICE – Diversity Inclusion, Culture, Engagement).
Marketing Manager – Mini MBA employer: Xeim - Excellence in marketing
Contact Detail:
Xeim - Excellence in marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – Mini MBA
✨Tip Number 1
Familiarise yourself with the Mini MBA courses and their unique selling points. Understanding the content and benefits of these courses will help you articulate how you can effectively market them to potential students.
✨Tip Number 2
Network with professionals in the e-learning and ecommerce sectors. Attend relevant webinars or industry events to connect with others who can provide insights or even referrals that could help you land the job.
✨Tip Number 3
Showcase your data analysis skills by preparing case studies or examples of past marketing campaigns you've managed. Be ready to discuss how you used data to drive decisions and improve campaign performance.
✨Tip Number 4
Demonstrate your project management abilities by discussing specific projects where you successfully managed multiple tasks and met deadlines. Highlight any tools or methodologies you used to stay organised and efficient.
We think you need these skills to ace Marketing Manager – Mini MBA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in e-learning or ecommerce. Emphasise your achievements in lead generation and campaign management to align with the role's requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills can contribute to the Mini MBA courses. Mention specific examples of past successes in similar roles and how you plan to drive revenue growth and brand awareness.
Showcase Data-Driven Decision Making: Since the role requires data analysis skills, include examples in your application that demonstrate how you've used data to inform marketing strategies and improve campaign performance in previous positions.
Highlight Project Management Skills: Detail your project management experience, especially in managing multiple campaigns simultaneously. Use specific examples to illustrate your ability to meet deadlines and prioritise tasks effectively.
How to prepare for a job interview at Xeim - Excellence in marketing
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics and analytics, especially those relevant to ecommerce. Be prepared to discuss how you've used data to drive decisions in past roles, as this will demonstrate your results-driven approach.
✨Showcase Your Campaign Experience
Prepare examples of successful marketing campaigns you've managed, particularly those focused on lead acquisition and nurturing. Highlight your role in these projects and the impact they had on revenue growth.
✨Understand the Mini MBA Concept
Research the Mini MBA courses thoroughly. Understand their unique selling points and be ready to discuss how you would market them effectively. This shows your genuine interest in the role and the company.
✨Demonstrate Project Management Skills
Be ready to talk about your project management experience, especially in fast-paced environments. Discuss how you prioritise tasks and manage multiple projects simultaneously, as this is crucial for the role.
