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- Tasks: Drive marketing campaigns for Mini MBA courses and boost brand awareness.
- Company: Xeim empowers marketers with insights and connections through top brands like Marketing Week and Econsultancy.
- Benefits: Enjoy 25 days holiday, stunning office views, free coffee, and access to valuable training programmes.
- Why this job: Join a vibrant team, enhance your marketing skills, and make a real impact in the e-learning space.
- Qualifications: Experience in digital marketing, data analysis, and campaign management is essential.
- Other info: Work in a fast-paced environment with a focus on continuous learning and growth.
The predicted salary is between 36000 - 60000 £ per year.
Xeim helps our clients achieve excellence in marketing by providing insight, advice, and connections that marketing professionals need to stand apart from their peers. The Mini MBA courses are fully online, global, CPD accredited, MBA-level training programmes covering the same content and theories as the marketing core class taught on MBA programmes at top business schools.
The Role
An experienced, proactive, and strategically minded Marketing Manager is needed to drive and manage campaigns, support revenue growth, and brand awareness for the three Mini MBA courses: Mini MBA in Marketing, Mini MBA in Brand Management, and Mini MBA in Management. The Marketing Manager will support the Head of Marketing to develop, manage, and implement the marketing plans for all three courses. Working closely with the Senior Marketing Executive, the objective is to generate new leads for ecommerce purchases.
Key responsibilities will include:
- Attract and increase the number of site visitors with the aim to convert them into prospects (leads) and ultimately get them to book a place on the course.
- Support the achievement of ecommerce revenue targets by regularly analysing key funnel metrics and channel performance.
- Support the Head of Marketing in managing marketing projects including developing marketing strategy as needed, ensuring our marketing outputs remain competitive and in line with market needs.
- Lead on the content strategy and its implementation.
- Proactively find new ways to optimise the current Mini MBA website and lead conversion strategies.
- Organise promotional events such as online webinars with lead acquisition as the main objective and course live events to support course delivery.
- Increase brand awareness and support brand building across paid and organic channels.
- Work with our agencies (creative and digital) to increase customer acquisition and brand recognition.
- Plan and build full funnel email nurture programmes led by data-driven decisions.
- Evaluate and improve marketing campaigns with viable solutions to fit within budgetary constraints.
- Measure, analyse, and report on marketing outcomes with optimisation recommendations.
What skills & experience are required?
In a period of continuous YoY growth, we are looking for a talented, self-sufficient, and well-motivated teammate to join our vibrant team. You have:
- Previous experience in a similar acquisition focused digital marketing role, ideally obtained in e-learning, ecommerce, or training sector.
- Experience in data analysis and reporting.
- Proven marketing expertise with a track record of running acquisition and nurture programmes in an online (ecommerce) business.
- Experience with Pardot or a similar marketing automation tool is a big plus.
- Experience in managing marketing campaigns across various channels, and reporting on them.
- Exceptional project management skills with the ability to manage multiple tasks, honouring deadlines and prioritising accordingly.
You are:
- Self-sufficient, proactive, and have the ability to lead the prospect acquisition side of the ecommerce business.
- Results-driven and use data to help inform decision-making.
- Interested in continuous learning and exploring new online and offline marketing methods and tools.
- Able to work in a fast-paced and team-oriented environment.
- Experienced in setting and managing budgets.
- Detail focused, organised, and have great interpersonal skills.
What we can offer you:
- 25 days holiday, increasing by one day p.a. to a maximum of 30 days for every year served.
- Stunning Waterloo offices with views of the Thames plus complimentary barista coffee / free bar / table tennis tables.
- Complimentary access to accredited training programmes worth thousands of pounds including our Mini MBA.
- Active Diversity and Inclusivity agenda (DICE – Diversity Inclusion, Culture, Engagement).
Marketing Manager – Mini MBA employer: Xeim - Excellence in marketing
Contact Detail:
Xeim - Excellence in marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – Mini MBA
✨Tip Number 1
Familiarise yourself with the Mini MBA courses and their unique selling points. Understanding the content and benefits of these courses will allow you to speak confidently about them during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the e-learning and ecommerce sectors. Attend relevant webinars or industry events to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Showcase your data analysis skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes that highlight your ability to optimise campaigns effectively.
✨Tip Number 4
Research the latest trends in digital marketing, especially in the context of online education and ecommerce. Being knowledgeable about current strategies and tools will help you stand out as a candidate who is proactive and forward-thinking.
We think you need these skills to ace Marketing Manager – Mini MBA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in e-learning or ecommerce. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your previous experiences align with the responsibilities of the Marketing Manager role. Mention specific campaigns you've managed and their outcomes to showcase your expertise.
Showcase Data Analysis Skills: Since the role requires data analysis, include examples of how you've used data to inform marketing decisions in past roles. Highlight any tools you've used, such as Pardot or similar marketing automation platforms.
Demonstrate Project Management Experience: Provide examples of your project management skills in your application. Discuss how you've successfully managed multiple tasks and met deadlines in a fast-paced environment, which is crucial for this position.
How to prepare for a job interview at Xeim - Excellence in marketing
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics and analytics, especially those relevant to ecommerce. Be prepared to discuss how you've used data analysis in past roles to drive successful campaigns.
✨Showcase Your Project Management Skills
Highlight your experience in managing multiple marketing projects simultaneously. Provide examples of how you prioritised tasks and met deadlines, as this role requires exceptional project management abilities.
✨Demonstrate Your Creativity
Think of innovative marketing strategies that could enhance the Mini MBA's visibility and lead generation. Be ready to share your ideas during the interview to show your proactive approach.
✨Understand the Brand and Its Audience
Research Xeim and its Mini MBA offerings thoroughly. Understand their target audience and be prepared to discuss how you would tailor marketing strategies to attract and convert leads effectively.
