At a Glance
- Tasks: Create and optimise engaging content for customer journeys across email, push, and web.
- Company: Join a dynamic team at Xe, focused on growth and innovation.
- Benefits: Enjoy competitive salary, generous leave, and mental health support.
- Other info: Inclusive workplace committed to diversity and personal development.
- Why this job: Make a real impact by blending creativity with data-driven insights.
- Qualifications: 2-4 years in lifecycle marketing or content creation; strong copywriting skills.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a Lifecycle & Web Content Specialist (EMEA) to join our Growth Marketing team and drive high-impact content across the full customer journey. This role blends CRM lifecycle content execution with website content management, ensuring cohesive, conversion‑focused experiences across owned channels. You’ll be responsible for crafting and optimizing content within our lifecycle marketing programs (email, push, in‑app) while also owning key elements of EMEA website content delivery via our CMS. Working closely with global and regional stakeholders, you’ll localize and optimize content to support acquisition, conversion, and retention across EMEA markets. This is an ideal role for someone who thrives at the intersection of content, data, and technology, and enjoys turning insights into measurable growth.
Roles & Responsibilities
- Build, QA, and deploy lifecycle campaigns and journeys across email, push, and in‑app channels using our CRM platform (e.g. Iterable).
- Write clear, engaging, and conversion‑focused lifecycle copy including subject lines, email body copy, push notifications, and in‑app messages, aligned with brand and regional guidelines.
- Support customer acquisition, activation, repeat usage, and retention through targeted CRM programs such as onboarding, reactivation, promotional, and transactional flows.
- Partner with analytics and lifecycle teams to use customer data and behavioral insights to identify drop‑offs, opportunities, and personalization strategies.
- Monitor performance KPIs (open rate, CTR, conversion rate, retention, ROI) and continuously optimize campaigns through testing and iteration.
- Ensure all lifecycle messaging meets brand, compliance, and regulatory requirements across EMEA markets.
Website & CMS Content
- Own the creation, publishing, and maintenance of EMEA website content using our CMS (e.g. Contentful, Webflow, or similar).
- Adapt and localize global website content for EMEA audiences while maintaining brand consistency and messaging clarity.
- Collaborate with Product, Design, SEO, and Regional Marketing to deliver content that supports full‑funnel growth across awareness, acquisition, and conversion.
- Optimize web content using SEO best practices, on‑page insights, and performance data.
- Manage content workflows, calendars, and stakeholder alignment to ensure timely and accurate content delivery.
- Monitor website content performance using analytics tools (GA4, GSC, Amplitude) and implement data‑driven improvements.
Collaboration & Ways of Working
- Work cross‑functionally with Lifecycle Marketing, Growth, Product, Design, Compliance, Analytics, and Regional teams.
- Support EMEA‑specific initiatives such as regional campaigns, product launches, seasonal moments, and market‑specific promotions.
- Act as a key content partner for ensuring a consistent customer experience across CRM and web touchpoints.
Position Requirements
- 2–4+ years of experience in lifecycle marketing, CRM, content marketing, or digital marketing.
- Hands‑on experience with CRM or marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, or similar).
- Experience working with a CMS (Contentful, Webflow, or equivalent).
- Strong copywriting and editing skills, with an understanding of conversion‑focused content.
- Familiarity with analytics and experimentation tools (Amplitude, GA4, Looker, A/B testing).
- Experience localizing content for EMEA or international markets.
- Solid understanding of SEO fundamentals, lifecycle metrics, and full‑funnel marketing.
- Bachelor’s degree or equivalent practical experience.
- A content‑driven marketer who enjoys blending creative execution with performance insights.
- Comfortable operating across both CRM and CMS environments.
- Highly organized, detail‑oriented, and confident managing multiple priorities and deadlines.
- A strong communicator who can collaborate effectively across global and regional teams.
- Curious, proactive, and eager to test, learn, and improve customer experiences.
Perks & Benefits
- Competitive Salary & Discretionary Bonus
- 23 days annual leave increasing with each year of service (capped at 28 days)
- Paid day off for your Birthday
- 4% employer pension contribution
- Discounted Euronet Employee Share Purchase Plan (ESPP)
- Life Cover, Income Protections Scheme & Critical Illness cover
- Healthcare
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organisation that encourages diversity in all respects. At Xe we are committed to making our recruitment practices barrier‑free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long‑term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com.
The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassignment duty and responsibilities to this job as needed.
Lifecycle and Content Specialist employer: Xe.com
At Xe, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. Our commitment to employee growth is evident through competitive salaries, generous leave policies, and a focus on mental health and wellbeing, ensuring that our team members thrive both personally and professionally. Located in the vibrant EMEA region, we provide unique opportunities for individuals passionate about lifecycle marketing and content creation to make a meaningful impact while enjoying a diverse and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle and Content Specialist
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your expertise in lifecycle and content management.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially in CRM and content marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Lifecycle and Content Specialist
Some tips for your application 🫡
Tailor Your Content:Make sure to customise your application to reflect the specific skills and experiences that align with the Lifecycle & Content Specialist role. Highlight your expertise in CRM and content management, and don’t forget to sprinkle in some examples of your past successes!
Showcase Your Copywriting Skills:Since this role is all about crafting engaging content, include samples of your best copywriting. Whether it’s emails, web content, or push notifications, let us see how you can create conversion-focused messaging that resonates with audiences.
Be Data-Driven:We love a candidate who can back up their creative ideas with data! Mention any experience you have with analytics tools and how you've used insights to optimise campaigns. This will show us that you understand the importance of performance metrics in driving growth.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Xe.com
✨Know Your Content Inside Out
As a Lifecycle and Content Specialist, you'll be crafting engaging content. Make sure you understand the nuances of lifecycle marketing and have examples ready to showcase your copywriting skills. Familiarise yourself with the types of campaigns you've worked on and how they drove conversions.
✨Showcase Your Data Savvy
This role requires a blend of content and data. Be prepared to discuss how you've used analytics tools like GA4 or Amplitude to optimise campaigns. Bring specific examples of how data insights led to measurable growth in your previous roles.
✨Demonstrate Your Collaboration Skills
You'll be working cross-functionally with various teams. Share experiences where you've successfully collaborated with product, design, or analytics teams. Highlight how you ensured alignment and delivered cohesive content across channels.
✨Be Ready to Localise
Since this role focuses on EMEA markets, be prepared to discuss your experience in localising content. Have examples ready that demonstrate your understanding of cultural nuances and how you've adapted content for different audiences.
