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For Companies At a Glance
- Tasks: Lead SME growth strategy and drive customer success through innovative solutions.
- Company: Join Xe, a dynamic fintech company revolutionising currency services.
- Benefits: Enjoy competitive salary, generous leave, and mental health support.
- Why this job: Make a real impact in a fast-paced environment while growing your career.
- Qualifications: 8+ years in B2B growth roles with strong leadership skills.
- Other info: Inclusive workplace committed to diversity and community engagement.
The predicted salary is between 80000 - 100000 ÂŁ per year.
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.
We are currently looking for a Head of SME Growth to join our growing team. You will own the end‑to‑end growth engine for the SME segment—from inbound demand and conversion to activation, retention, and expansion. You will lead our Inbound Sales and Customer Success functions as one integrated lifecycle, partnering cross‑functionally (Digital/Marketing, Product, Finance, Compliance) to deliver sustainable, scalable growth.
Scope & Key Outcomes
- Acquire: Turn qualified inbound demand into high-quality opportunities and new SME customers.
- Activate: Drive time‑to‑first value and onboarding completion for new SME accounts.
- Retain & Expand: Lift NRR via cross‑sell/upsell motions, health‑score management, and risk‑based outreach.
- Delight: Improve CSAT/NPS while reducing avoidable churn.
- Scale: Build a high‑performing, data‑driven team with clear playbooks and enablement.
OUR PRINCIPLES
- AMBITION: We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery.
- RESPONSIBILITY: We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility.
- COMMUNITY: We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community.
Roles & Responsibilities
- Strategy & Planning: Set the SME growth strategy, quarterly OKRs, and integrated plan across Inbound Sales and Customer Success. Define segment ICPs, buyer journeys, and commercial plays.
- Inbound Sales: Own inbound qualification, routing, SLAs, and conversion optimization. Partner with Digital to tune campaign‑to‑pipeline performance. Establish consistent discovery, pricing guidance, and clean hand‑offs to Customer Success.
- Customer Success: Build activation and onboarding playbooks; reduce time‑to‑first‑value. Implement health scoring, success plans, renewal risk management, and expansion motions. Create scalable self‑serve and tech‑touch programs for SME tiers.
- Growth/Activation & Experimentation: Run ongoing test‑and‑learn programs (A/B tests on offers, onboarding steps, comms cadences). Partner with Product and Marketing on lifecycle campaigns.
- Data, Insights & Tooling: Own funnel analytics and CS motions. Use Salesforce dashboards for visibility and coaching. Maintain accurate forecasting and capacity planning. Own analytics and communication tooling stack (Salesforce, Amplitude for behavioural insights, for lifecycle messaging).
- People Leadership & Enablement: Recruit, develop, and performance‑manage managers and ICs. Stand up enablement tracks and foster a customer‑centric culture.
- Governance & Risk: Ensure compliant conduct across sales and CS processes. Align with Finance and Compliance on pricing and regulated flows.
Success Metrics (KPIs)
- Revenue growth (SME) and Net Revenue Retention (NRR)
- Inbound conversion rate and speed‑to‑lead
- Activation rate and time‑to‑first‑value
- Adoption, CSAT/NPS, and churn/retention
- Expansion (upsell/cross‑sell), LTV/CAC payback
- SLA adherence, pipeline hygiene, forecast accuracy
Position Requirements
- 8+ years in B2B growth roles (SME/SMB focus), with leadership across Inbound Sales and Customer Success.
- Proven track record of building scalable lifecycle playbooks and delivering measurable growth.
- Strong data fluency; hands‑on experience with Salesforce and CS tooling.
- Background in fintech/payments/FX or adjacent regulated industries is an advantage.
Perks & Benefits
- Competitive Salary & Discretionary Bonus
- 25 days annual leave increasing with each year of service (capped at 30 days)
- Paid day off for your Birthday
- 5% employer pension contribution
- Discounted Euronet Employee Share Purchase Plan (ESPP)
- Life Cover, Income Protection Scheme & Critical Illness cover
- Healthcare
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects. At Xe we are committed to making our recruitment practices barrier‑free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long‑term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us at recruitment@xe.com.
Head of SME Growth employer: Xe.com
Contact Detail:
Xe.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SME Growth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Xe and its products. Understand their SME growth strategy and think about how your experience aligns with their goals. This will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can drive growth and improve customer success at Xe. Highlight your past achievements and how they relate to the responsibilities of the Head of SME Growth position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to Xe's mission.
We think you need these skills to ace Head of SME Growth
Some tips for your application 🫡
Show Your Ambition: When writing your application, let your ambition shine through! We love candidates who dream big and aren't afraid to ask 'why not?' or 'what if?'. Share examples of how you've pushed boundaries in your previous roles.
Be Clear and Concise: Keep your application clear and to the point. We appreciate straightforward communication, so make sure your experience and skills are easy to spot. Use bullet points if it helps!
Tailor Your Application: Make sure to tailor your application to the Head of SME Growth role. Highlight your experience in B2B growth, inbound sales, and customer success. Show us how your background aligns with our goals!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Xe.com
✨Know Your Numbers
As a Head of SME Growth, you'll need to demonstrate your data fluency. Brush up on key metrics like inbound conversion rates and net revenue retention. Be ready to discuss how you've used data in past roles to drive growth and make informed decisions.
✨Showcase Your Leadership Style
This role involves leading teams across Inbound Sales and Customer Success. Prepare examples that highlight your leadership style, how you develop talent, and how you've built high-performing teams. Think about specific challenges you've faced and how you overcame them.
✨Understand the Customer Journey
Familiarise yourself with the buyer journey for SMEs. Be prepared to discuss how you've activated and retained customers in previous roles. Highlight any playbooks or strategies you've implemented that improved customer satisfaction and reduced churn.
✨Be Ready to Collaborate
This position requires cross-functional collaboration with teams like Digital, Marketing, and Product. Think of examples where you've successfully partnered with other departments to achieve common goals. Show that you're open to new ideas and can adapt your strategies based on feedback.