At a Glance
- Tasks: Identify new opportunities and create qualified leads for our sales team.
- Company: Join a growing data tech company transforming customer insights.
- Benefits: Hybrid work, clear career path, and supportive team culture.
- Other info: Real responsibility from day one with excellent growth potential.
- Why this job: Make a real impact by shaping our London sales function.
- Qualifications: Customer-facing experience and strong communication skills.
The predicted salary is between 31500 - 38500 £ per year.
Location: London Office: Hybrid, 3 days a week near Liverpool Street
Employment type: Permanent
Company Overview
We are a growing data technology business in the Customer Data Platform (CDP), analytics & data activation space. We have 55+ staff and partner with leading UK and international brands to transform how they understand and monetise their data. Our proprietary CDP platform, Horizon, enables clients to gain deep customer insight and activate data to drive measurable commercial outcomes. XCM delivers a full solution across data, technology, people and partnership, offering a high-touch, “white glove” service that differentiates us in the market. Following recent investment, we are entering a critical phase of growth and scaling the business significantly across product, platform, delivery and commercial functions. Our growth is guided by three strategic pillars: World-Class Technology, Deep Expertise, and Exceptional Relationships.
Help build our London sales team
We’ve just secured a second round of investment and are opening a brand-new London office. We’re building our revenue function from the ground up, and we’re looking for an SDR to be part of that journey. This isn’t a role where you’ll be joining an established machine. You’ll help shape our sales playbooks, build pipeline and create the foundations of our London team. If you’re looking for a role where you can learn quickly, make an impact and progress into an Account Executive position, this could be a great fit.
About Horizon
Horizon is a customer intelligence platform. We bring together a company’s customer data from multiple sources in real time, creating a single, trusted customer view. We then combine that data with analytics, machine learning and audience automation, helping marketing teams turn customer data into intelligence. Our customers include Frasers Group, Aston Villa and the Jack Daniel’s Distillery.
The role
As a Sales Development Representative, you’ll be responsible for identifying new opportunities, starting conversations with prospective customers and creating qualified pipeline for the sales team. You’ll:
- Generate new business through outbound prospecting, research and lead generation
- Manage inbound enquiries and turn interest into sales conversations
- Book qualified meetings for the sales team
- Understand prospect needs and demonstrate how Horizon can help
- Communicate confidently across phone, email and video
- Build and manage your own prospecting routine
- Own your activity and pipeline targets
It’s a fast-moving environment, so you’ll need to be comfortable adapting, learning and trying new approaches.
What we’re looking for
You don’t need to have everything on the list. We’re particularly interested in people who are motivated to learn and develop. You’ll bring:
- Experience in a customer-facing or sales-related role
- Strong communication and presentation skills
- Good organisation and time management
- Confidence using everyday productivity tools, including Microsoft Office
- A thoughtful approach to building professional relationships
- Resilience and persistence when things don’t go to plan
- Initiative and the ability to build consistent prospecting habits
- Strong listening skills and the confidence to communicate with people at different levels
Just as importantly, you’ll be curious, collaborative and willing to take ownership.
Real responsibility from day one: The pipeline you build will have a direct impact on our growth.
A clear career path: Structured onboarding, regular coaching and a defined route to Account Executive.
A product you’ll be proud to sell: Horizon is trusted by the worlds leading brands including Frasers Group, Aston Villa and the Jack Daniel’s Distillery.
A chance to build: You’ll help shape our London sales function rather than joining an established team.
A supportive team: We work hard, celebrate progress and recognise great performance.
Package
3 days a week in the new London office, Liverpool Street area
Sales Development Representative employer: XCM
As a Marketing Executive at XCM, you will thrive in a dynamic and supportive work environment that champions creativity and collaboration. With opportunities for professional growth across various marketing disciplines and a commitment to employee development, XCM fosters a culture of innovation and teamwork. Located in vibrant cities like Manchester, Leeds, and London, you'll enjoy the unique advantage of engaging with diverse markets while contributing to impactful marketing initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Development Representative at XCM, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including XCM. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Development Representative
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for XCM:When writing your cover letter, make sure to tailor your message specifically for XCM. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at XCM
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show XCM that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show XCM that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with XCM’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
