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- Tasks: Lead and build a high-energy sales team while personally closing new business deals.
- Company: Dynamic data technology company transforming customer data into actionable insights.
- Benefits: Competitive salary, commission, and a comprehensive benefits package.
- Why this job: Join a fast-growing company and make a significant impact in the data space.
- Qualifications: 6+ years in B2B tech sales with proven success in complex deal closures.
- Other info: Opportunity to shape a performance-driven culture and drive scalable revenue growth.
The predicted salary is between 110000 - 140000 £ per year.
We are a growing data technology business in the Customer Data Platform (CDP), analytics & data activation space. We have 55+ staff and partner with leading UK and international brands to transform how they transform and monetise their data. Our proprietary CDP platform, Horizon, helps clients truly understand their customers in great detail and activate their data to deliver measurable commercial outcomes.
This is a major hire for the business and only the very best candidate will be given this opportunity. The main purpose of the role is to build & lead XCM’s sales function while remaining deeply hands-on in winning new business, selling complex B2C data, analytics and martech solutions delivered through a blend of technology platform (Horizon) and high-value services. This role is responsible for personally closing new revenue with the wider team, building momentum quickly, and establishing a repeatable, defensible sales engine.
Core Focus:
- Personally win and close new business
- Sell a mix of technology and services which are almost always combined together
- Leverage existing relationships to accelerate pipeline
- Build a high-energy, performance-driven sales culture & function
- Lead the team forward ensuring they are fully focused and developing continuously
Key Responsibilities:
- Personally own and close a significant share of new ARR targets
- Lead a mix of sales cycles from complex, consultative sales spanning B2C customer data, analytics, martech activation and services
- Run deep discovery across commercial, marketing, data and technology stakeholders
- Position XCM and Horizon against CDPs, data warehouses, analytics platforms, CDXP platforms and in-house solutions
- Build compelling ROI- and growth-led business cases
- Lead pricing, negotiation and contract close signed off by CEO
- Lead, coach and motivate Account Executives and SDRs
- Set daily standards for pace, intensity and quality
- Support and lead active deals through joint calls and close planning
- Create a motivated, competitive & accountable sales culture
- Embed strong qualification and deal governance
- Maintain accurate pipeline management and forecasting - weekly
- Feed live market and client insight back into Product and Marketing
Essential Experience (Non-Negotiable):
- 6+ years’ experience in solution-based B2B tech sales focused on B2C businesses
- Proven experience selling a mix of technology platforms and professional services
- Background in high-growth and/or scale-up environments
- Strong hands-on experience selling B2C data, analytics and martech platforms
- A demonstrable track record of personally closing complex, multi-stakeholder deals
- Experience selling into some or all of the retail, e-commerce, sport and/or hospitality sectors
- Experience in selling to C-Suite stakeholders
- Experience presenting to internal boards and investors
Strongly Desired:
- An existing, relevant network of potential clients, partners and senior decision-makers
- Ability to activate previous relationships to generate early pipeline
- Experience working with consumer brands operating at scale
What Success Looks Like (First 6–18 Months):
- Multiple high-quality wins across target sectors
- Two Account Executives fully ramped and closing consistently
- SDR engine producing predictable, qualified pipeline that the business can start to rely on
- Founder dependency on sales materially reduced
Why This Role Matters at XCM:
- XCM sells solutions, not products
- Horizon requires credibility across data, analytics and activation
- A blended tech and services model demands experienced, confident sellers
- Sector knowledge accelerates trust and deal velocity
- This role underpins defensible, scalable revenue growth
£110-£140k plus commission and benefits package
Sales Director in London employer: XCM
Contact Detail:
XCM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews by doing your homework. Research the company, understand their products, and be ready to discuss how your experience aligns with their needs. Show them you’re not just another candidate; you’re genuinely interested in what they do!
✨Tip Number 3
Practice your pitch! You need to be able to sell yourself just like you would sell a product. Keep it concise, highlight your achievements, and make sure to convey your passion for the role. Remember, you’re not just looking for a job; you’re looking to make an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly. Let’s get you on board and making waves in the sales world!
We think you need these skills to ace Sales Director in London
Some tips for your application 🫡
Show Your Sales Savvy: When you're writing your application, make sure to highlight your hands-on sales experience. We want to see how you've personally closed deals and built relationships in the B2C space. Use specific examples that showcase your ability to sell complex solutions and drive revenue.
Be Authentic: Let your personality shine through in your application! We’re looking for someone who can inspire and motivate a team while keeping the focus on results. Don’t be afraid to show us what makes you unique and how you can contribute to our high-energy sales culture.
Tailor Your Application: Make sure to tailor your application to reflect the specifics of the role. Mention your experience with data, analytics, and martech solutions, and how they relate to our proprietary platform, Horizon. This shows us that you understand what we do and how you can fit into our vision.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets the attention it deserves. Plus, it gives you a chance to explore more about our company and culture!
How to prepare for a job interview at XCM
✨Know Your Stuff
Make sure you have a solid understanding of the B2C data, analytics, and martech landscape. Familiarise yourself with XCM's Horizon platform and how it differentiates from other CDPs. Being able to discuss specific use cases and success stories will show that you're not just knowledgeable but genuinely interested in the role.
✨Showcase Your Sales Success
Prepare to share concrete examples of your past sales achievements, especially those involving complex, multi-stakeholder deals. Highlight your experience in high-growth environments and how you've personally closed significant revenue. This is your chance to demonstrate that you can deliver results right from the get-go.
✨Engage with the Team
Since this role involves leading a team, be ready to discuss your leadership style and how you motivate others. Think about how you can create a high-energy, performance-driven culture. Share examples of how you've successfully coached and developed sales teams in the past.
✨Ask Insightful Questions
Prepare thoughtful questions that show your understanding of the industry and the company's challenges. Inquire about their current sales strategies, how they measure success, and what the biggest opportunities are for growth. This not only demonstrates your interest but also helps you gauge if the company aligns with your career goals.