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For Companies At a Glance
- Tasks: Join our Analytics Team to deliver data insights for top industry clients.
- Company: XCM is a leading analytics firm focused on retail, sports, and gaming.
- Benefits: Enjoy private healthcare, a company pension, and competitive salary of £28-35K.
- Why this job: Be part of a dynamic team that values problem-solving and quick thinking.
- Qualifications: Ideal candidates are curious, proactive, and have a knack for data analysis.
- Other info: Opportunity to work on exciting projects with major brands in various sectors.
The predicted salary is between 28000 - 35000 £ per year.
We are looking to hire an Insight Analyst to join our Analytics Team here at XCM. Working on mid-level projects, we are looking for someone that can think like a consumer within retail, sports, gaming and deliver complex data insights to companies that are at the top of their industry. You will need to work well under pressure, be a fantastic problem solver, know when it's time to reach out for help, and if you happen to be a SQL and Big Data superstar, that would be great also!
Primary Purpose
- Support the lead analysts and client team in a dual role that strives to be a first go-to place for quick answers to analytical, campaign or data queries.
- Deliver first-class analysis measuring client customer performance of online and offline campaigns, alongside helping understand key client trends in a quick turnaround role.
- Ensure the delivery of key insights for all clients including BAU, projects and planned analytics on their roadmap as requested by the client team or the analytics team.
- Communicate findings to our clients or client team in a visually impactful way with a focus on actionable insight and ROI.
Key Responsibilities
- Work closely with the Lead Analysts and Client Team to drive ROI for our clients by providing fast turnarounds on small to middle size analytics/campaign related jobs.
- Analyse data through a range of marketing tools to serve the needs of each client by analysing customer sales and their purchasing behaviour, web traffic and user behaviour, email performance, direct mail performance, SMS performance and social media trends.
- Measure ROI of online and offline campaigns through all platforms available.
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
- Track email campaign metrics (delivery, open, click-through rates).
- Support the CRM team on campaign optimisation recommendations and on occasion implementation.
- Produce analytical recommendations and deliver presentations demonstrating the value and the insight the work has delivered.
- Deliver BAU analysis and reporting within an agreed schedule.
- Confidently present analytics and recommendations both to colleagues and clients.
- Assist on larger, complex statistical projects to produce strategic actionable recommendations.
- Respond to ad-hoc data requests raised by the client team with confidence and pace, utilizing all platforms available including but not limited to Horizon Analytics, Faststats, ESP’s, GA and other campaign platforms.
Attributes
- Ability to explain and present basic statistical terms to non-technical marketers.
- Curious, inquisitive, proactive, organized, and methodical with a passion for problem solving.
- Demonstrate the ambition and determination to succeed.
- Enthusiastic and self-motivated, with the ability to manage multiple requests from the client team alongside analytical workload.
Salary & Benefits
Salary £28-35K Per Annum. Private Healthcare, Company Pension & Death in Service.
Insights Analyst employer: XCM
Contact Detail:
XCM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in retail, sports, and gaming analytics. Understanding the industry landscape will help you speak confidently about how your insights can drive ROI for clients.
✨Tip Number 2
Brush up on your SQL and Big Data skills. Being able to demonstrate your technical prowess in these areas during discussions will set you apart as a strong candidate for the Insights Analyst role.
✨Tip Number 3
Prepare to showcase your problem-solving abilities. Think of examples where you've successfully tackled analytical challenges, as this will highlight your capability to thrive under pressure.
✨Tip Number 4
Practice presenting complex data insights in a visually impactful way. Being able to communicate findings clearly and effectively is crucial, so consider creating mock presentations to refine your skills.
We think you need these skills to ace Insights Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in analytics, particularly in retail, sports, or gaming. Emphasise any projects where you've delivered data insights and mention your proficiency in SQL and Big Data.
Craft a Compelling Cover Letter: In your cover letter, express your passion for problem-solving and your ability to work under pressure. Mention specific examples of how you've successfully communicated complex data insights to non-technical audiences.
Showcase Analytical Skills: When detailing your experience, focus on your analytical skills. Include examples of how you've measured ROI, tracked marketing KPIs, and provided actionable recommendations based on data analysis.
Prepare for Interviews: If you get an interview, be ready to discuss your analytical approach and how you handle multiple requests. Prepare to explain statistical terms in simple language, as you'll need to communicate findings effectively to clients.
How to prepare for a job interview at XCM
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis tools and techniques. Highlight any specific projects where you've successfully delivered insights, especially in retail, sports, or gaming sectors.
✨Demonstrate Problem-Solving Abilities
Think of examples where you've tackled complex problems under pressure. Be ready to explain your thought process and how you reached your conclusions, as this will show your capability to handle the demands of the role.
✨Communicate Clearly and Effectively
Practice explaining analytical concepts in simple terms. Since you'll be presenting findings to non-technical stakeholders, clarity in communication is key. Consider preparing a mock presentation to refine your delivery.
✨Familiarise Yourself with Key Metrics
Understand the key performance indicators relevant to the role, such as ROI, conversion rates, and customer behaviour metrics. Being able to discuss these confidently will demonstrate your readiness for the position.
