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For Companies At a Glance
- Tasks: Join our Analytics Team to deliver data insights for top industry clients.
- Company: XCM is a leading analytics firm focused on retail, sports, and gaming.
- Benefits: Enjoy private healthcare, a company pension, and competitive salary.
- Why this job: Be part of a dynamic team that values problem-solving and quick insights.
- Qualifications: Ideal candidates are curious, proactive, and have a knack for data analysis.
- Other info: Opportunity to work on exciting projects with industry leaders.
The predicted salary is between 28000 - 35000 £ per year.
We are looking to hire an Insight Analyst to join our Analytics Team here at XCM. Working on mid-level projects, we are looking for someone that can think like a consumer within retail, sports, gaming and deliver complex data insights to companies that are at the top of their industry. You will need to work well under pressure, be a fantastic problem solver, know when it's time to reach out for help, and if you happen to be a SQL and Big Data superstar, that would be great also!
Primary Purpose
- Support the lead analysts and client team in a dual role that strives to be a first go-to place for quick answers to analytical, campaign or data queries.
- Deliver first-class analysis measuring client customer performance of online and offline campaigns, alongside helping understand key client trends in a quick turnaround role.
- Ensure the delivery of key insights for all clients including BAU, projects and planned analytics on their roadmap as requested by the client team or the analytics team.
- Communicate findings to our clients or client team in a visually impactful way with a focus on actionable insight and ROI.
Key Responsibilities
- Work closely with the Lead Analysts and Client Team to drive ROI for our clients by providing fast turnarounds on small to middle size analytics/campaign related jobs.
- Analyse data through a range of marketing tools to serve the needs of each client by analysing; including but not limited to, customer sales and their purchasing behaviour, web traffic and user behaviour, email performance, direct mail performance, SMS performance and social media trends.
- Measure ROI of online and offline campaigns through all platforms available.
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
- Track email campaign metrics (delivery, open, click-through rates).
- Support the CRM team on campaign optimisation recommendations and on occasion implementation.
- Produce analytical recommendations and deliver presentations demonstrating the value and the insight the work has delivered.
- Deliver BAU analysis and reporting within an agreed schedule.
- Confidently present analytics and recommendations both to colleagues and clients.
- Assist on larger, complex statistical projects to produce strategic actionable recommendations.
- Respond to ad-hoc data requests raised by the client team with confidence and pace, utilizing all platforms available including but not limited to Horizon Analytics, Faststats, ESP’s, GA and other campaign platforms.
Attributes
- Ability to explain and present basic statistical terms to non-technical marketers.
- Curious, inquisitive, proactive, organized, and methodical with a passion for problem solving.
- Demonstrate the ambition and determination to succeed.
- Enthusiastic and self-motivated, with the ability to manage multiple requests from the client team alongside analytical workload.
Salary & Benefits
Salary £28-35K Per Annum. Private Healthcare, Company Pension & Death in Service.
Insights Analyst employer: XCM
Contact Detail:
XCM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Insights Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in retail, sports, and gaming analytics. Understanding the industry landscape will help you speak confidently about how your insights can drive ROI for clients.
✨Tip Number 2
Brush up on your SQL and Big Data skills. Being able to demonstrate your technical prowess in these areas during discussions will set you apart as a strong candidate for the Insights Analyst role.
✨Tip Number 3
Prepare to showcase your problem-solving abilities. Think of examples where you've successfully tackled analytical challenges and be ready to discuss them in detail during your interview.
✨Tip Number 4
Practice presenting data insights in a visually impactful way. Being able to communicate complex findings clearly and effectively will be crucial in this role, so consider creating mock presentations to refine your skills.
We think you need these skills to ace Insights Analyst
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Insights Analyst position. Familiarise yourself with key terms like ROI, campaign metrics, and data analysis tools mentioned in the job description.
Tailor Your CV: Highlight relevant experience in data analysis, particularly in retail, sports, or gaming. Emphasise your problem-solving skills and any experience with SQL or Big Data. Make sure to include specific examples of how you've delivered insights or improved performance in previous roles.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for analytics and your understanding of the client's needs. Mention how your skills align with the role and provide examples of past successes that demonstrate your ability to deliver actionable insights.
Prepare for Potential Questions: Think about how you would explain complex data insights to non-technical stakeholders. Be ready to discuss your analytical approach and how you handle tight deadlines or multiple requests, as these are key aspects of the role.
How to prepare for a job interview at XCM
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis tools and techniques. Highlight specific projects where you've successfully delivered insights, especially in retail, sports, or gaming sectors.
✨Demonstrate Problem-Solving Abilities
Think of examples where you've tackled complex problems under pressure. Be ready to explain your thought process and how you reached your conclusions, as this role requires quick thinking and effective solutions.
✨Communicate Clearly and Effectively
Practice explaining analytical concepts in simple terms. Since you'll be presenting findings to non-technical stakeholders, clarity is key. Use visuals or examples to make your points more impactful.
✨Familiarise Yourself with Key Metrics
Understand the marketing KPIs relevant to the role, such as conversion rates and ROI. Be ready to discuss how you would measure and report on these metrics, demonstrating your knowledge of campaign performance.
