Insights Analyst

We are looking to hire a Insight Analyst to join our Analytics Team here at XCM

Working on Mid Level projects we are looking for someone that can think like a Consumer within Retail, Sports, Gaming and deliver complex data insights to Companies that are at the top of their industry.

You will need to work well under pressure, be a fantastic problem solver, know when its time to reach out for help and if you happen to be a SQL and Big Data Superstar that would be great also!

Primary Purpose

• Support the lead analysts and client team in a dual role that strives to be a first go to place for quick answers to analytical, campaign or data queries.
• To deliver first class analysis measuring client customer performance of online and offline campaigns, alongside helping understand key client trends in a quick turnaround role.
• To ensure the delivery of key insights for all clients including BAU, projects and planned analytics on their roadmap as requested by the client team or the analytics team
• Communicating findings to our clients or client team in a visually impactful way with a focus on actionable insight and ROI

Key Responsibilities

• Working closely with the Lead Analysts and Client Team to drive ROI for our clients by providing fast turnarounds on small to middle size analytics/Campaign related jobs
• Analysing data through a range of marketing tools to serve the needs of each client by analysing; including but not limited to, customer sales and their purchasing behaviour, web traffic and user behaviour, email performance, direct mail performance, SMS performance and social media trends
• Measure ROI of online and offline campaigns through all platforms available (being a strong user of everything)
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Supporting the CRM team on campaign optimisation recommendations and on occasion implementation
• Produce analytical recommendations and deliver presentations demonstrating the value and the insight the work has delivered
• Deliver BAU analysis and reporting within an agreed schedule
• Confidently present analytics and recommendations both to colleagues and clients
• Assist on larger, complex statistical projects to produce strategic actionable recommendations
• Respond to ad-hoc data requests raised by the client team with confidence and pace, utilizing all platforms available including but not limited to Horizon Analytics, Faststats, ESP’s, GA and other campaign platforms.

Attributes

• Ability to explain and present basic statistical terms to non-technical marketers
• Curious, inquisitive, proactive, organized, and methodical and have a passion for problem solving
• Demonstrate the ambition and determination to succeed
• Enthusiastic and self-motivated, with the ability to manage multiple requests from the client team alongside analytical workload

Salary & Benefits

Salary £28-35K Per Annum

Private Healthcare, Company Pension & Death in Service