Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support client projects and deliver high-quality CRM campaigns.
- Company: Join XCM, a leader in digital communications and CRM solutions.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping innovative marketing strategies.
- Qualifications: Post-graduate degree in Marketing preferred; experience with marketing platforms is a plus.
- Other info: Ideal for proactive individuals eager to make an impact in the marketing world.
The predicted salary is between 30000 - 42000 £ per year.
Primary Purpose
To support the Head of Data Activation with:
- The concept, management and successful delivery of all Data Activation client-based projects (across the full XCM client portfolio).
- All associated departmental reporting, KPI's and insight, to measure the success of campaigns and departmental outputs.
- To collaborate with our clients and client management team across their digital communications and CRM requirements.
- To attend and contribute to strategic client planning sessions and to support all subsequent projects briefs and tasks.
- To expand XCM’s understanding of the latest CRM tactics and technologies.
- General departmental administration duties as and where required, including task tracking across activity.
Key Responsibilities
- Support the Head of Data Activation and Client Management team with:
- All ongoing client project work through the PAD (Projects & Actions Document) framework.
- The development and execution of high-quality CRM and digital client campaigns and communications.
- The scoping of campaign and communications to support client’s engagement with customers through the whole lifecycle.
- All briefing associated with the XCM communications & contact strategy.
- Managing, updating and improving all reporting and KPI's associated with Marketing & Strategic Services projects.
- Sourcing and delivering competitor and industry research/benchmarks.
- Internal and client workshops around all associated disciplines and marketing techniques.
- Standard XCM reporting and dashboards, their framework, presentation and delivery both internally and to clients.
- The evolution of campaigns through testing strategies, performance indicators and audience insight.
Experience & Qualities
- Preferably holding a post-graduate degree in a Marketing related discipline.
- A solid understanding of the full, end-to-end marketing mix, covering both traditional (offline) and digital (online) marketing.
- Experience of working with marketing platforms (for example Emarsys, Dotdigital, Adobe Campaign etc…) specifically around maximising the use of different data types (Customer, relational data and event based).
- Ability to tackle and understand End-to-End Customer Lifecycle Marketing & Triggered/Behavioural Marketing Programmes.
- A good level of understanding of Campaign Process, Execution & Delivery.
- Polished skill sets in Microsoft Excel, Powerpoint, and Word.
- Some comprehension of Google Analytics or similar web analytics tools.
- Must be able to understand and analyse campaign performance at a basic level.
Attributes
- Must possess effective communication skills and have the ability to communicate confidently across all levels of the business.
- First Class presentation skills (across verbal, written and graphical outputs).
- First Class attention to detail.
- First Class numerical skills.
- Razor sharp time management skills.
- Enthusiastic, Proactive & Confident.
- Positive & Transformational, both internally and across the client base.
- Demonstrate ambition and attitude to succeed.
Customer Relationship Management Executive employer: XCM
Contact Detail:
XCM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Executive
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies mentioned in the job description, such as Emarsys or Adobe Campaign. This will not only help you understand the role better but also show your proactive approach during interviews.
✨Tip Number 2
Engage with industry-related content on platforms like LinkedIn to stay updated on trends in customer relationship management. This knowledge can be a great conversation starter and demonstrate your passion for the field.
✨Tip Number 3
Practice your presentation skills by creating mock presentations on CRM strategies or campaign performance analysis. Being able to communicate your ideas clearly will be crucial in client planning sessions.
✨Tip Number 4
Network with professionals in the CRM space through online forums or local meetups. Building connections can provide insights into the role and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Customer Relationship Management Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer relationship management and digital marketing. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of CRM tactics and technologies. Mention specific examples of past projects where you've successfully managed client communications or campaigns.
Showcase Your Skills: Emphasise your proficiency in tools like Microsoft Excel, PowerPoint, and any marketing platforms you've used. Provide examples of how you've utilised these skills in previous roles to achieve results.
Highlight Your Communication Abilities: Since effective communication is key for this role, include examples of how you've successfully communicated with clients or team members. Mention any presentations you've delivered or workshops you've facilitated.
How to prepare for a job interview at XCM
✨Showcase Your CRM Knowledge
Make sure to highlight your understanding of Customer Relationship Management tactics and technologies during the interview. Be prepared to discuss specific platforms you've worked with, like Emarsys or Adobe Campaign, and how you've maximised data usage in past projects.
✨Demonstrate Your Analytical Skills
Since the role involves analysing campaign performance, be ready to share examples of how you've used tools like Google Analytics to measure success. Discuss any insights you've gained from data and how they influenced your marketing strategies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle client projects. Think of scenarios where you've had to manage multiple tasks or adapt to changing client needs, and be ready to explain your approach.
✨Exhibit Strong Communication Skills
Effective communication is key in this role. Practice articulating your thoughts clearly and confidently, both verbally and in writing. You might also want to prepare a brief presentation on a relevant topic to showcase your presentation skills.