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For Companies At a Glance
- Tasks: Transform data into compelling insights and strategies for client marketing.
- Company: Join XCM, a dynamic data-driven marketing firm focused on customer success.
- Benefits: Enjoy a collaborative environment with opportunities for growth and learning.
- Why this job: Be at the forefront of data storytelling and client engagement in a fast-paced setting.
- Qualifications: Experience in B2C insights and strong presentation skills are essential.
- Other info: Familiarity with CRM systems is a big plus!
The predicted salary is between 36000 - 60000 £ per year.
Client Insight Strategist
The Opportunity
We’re looking for a Client Insight Strategist to join our growing team. This role sits at the intersection of data, strategy, and client engagement—perfect for someone who thrives on turning numbers into narratives and insights into action.
You will partner closely with our analytics, client and data actuation teams to uncover key customer insights, build data-led stories, and deliver recommendations that drive measurable marketing outcomes for our clients. This is a client-facing role requiring both analytical credibility and confident communication skills.
Key Responsibilities
• Insight Development:
Translate complex data into simple, impactful insights that inform client marketing strategy.
• Client Engagement:
At times lead the presentation of insights to clients—clearly and persuasively articulating findings, implications, and recommendations.
• Collaboration:
Work with analytics and data teams to define business questions, validate hypotheses, and design segmentation and modelling solutions.
• Strategic Thinking:
Apply a strategic lens to customer data—identifying opportunities for growth, retention, and personalization.
• Reporting & Storytelling:
Help to build and deliver insightful reports, dashboards, and presentations that engage both technical and non-technical audiences.
• Continuous Improvement:
Bring best practices in customer insight, performance measurement, and audience targeting to help evolve and enhance our client offerings.
What We’re Looking For
• Proven experience in B2C customer insight, marketing analytics, or data strategy.
• Strong track record in delivering segmentation, customer profiling, propensity modelling, customer performance or similar analytical projects.
• Highly skilled in storytelling with data—comfortable leading presentations and discussions with clients and senior stakeholders.
• Collaborative and commercially minded—able to balance analytical rigor with practical business context.
• A good working knowledge of analytical tools but very strong in PowerPoint, and ideally experience working with data visualization tools (e.g. Looker, Tableau, Superset, Power BI).
• Familiarity with Customer Data Platforms or CRM systems is a STRONG advantage.
About XCM
XCM is a data-driven customer marketing business powered by our proprietary Horizon Customer Data Platform (CDP). We help B2C brands unlock the full value of their customer data, delivering smarter insights, richer segmentation, and more relevant customer experiences across channels. As a smaller, agile player in the market, we pride ourselves on being fast, flexible, and deeply committed to client success.
Client Insight Strategist employer: XCM
Contact Detail:
XCM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Client Insight Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in customer insight and marketing analytics. Understanding current methodologies and tools will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Practice your storytelling skills with data. Try presenting complex data sets to friends or family in a simple way, focusing on how to make insights relatable and actionable. This will prepare you for client-facing presentations.
✨Tip Number 3
Network with professionals in the industry, especially those who work in B2C marketing analytics. Engaging in conversations can provide valuable insights into what companies like us are looking for in a candidate.
✨Tip Number 4
Get hands-on experience with analytical tools and data visualisation software. If you haven't already, explore platforms like Tableau or Power BI through online tutorials or courses to enhance your technical skills.
We think you need these skills to ace Client Insight Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Client Insight Strategist. Familiarise yourself with the key skills required, such as data storytelling and client engagement, to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in B2C customer insight, marketing analytics, or data strategy. Provide specific examples of projects where you've successfully translated data into actionable insights.
Showcase Your Communication Skills: Since this role requires confident communication, include examples of how you've effectively presented data-driven insights to clients or stakeholders. Highlight any experience leading presentations or discussions.
Tailor Your Application: Customise your CV and cover letter for this specific role. Use keywords from the job description, such as 'segmentation', 'customer profiling', and 'data visualisation tools', to demonstrate your fit for the position.
How to prepare for a job interview at XCM
✨Master the Art of Storytelling
As a Client Insight Strategist, you'll need to translate complex data into compelling narratives. Prepare examples of how you've turned data insights into actionable strategies in previous roles, and practice presenting these stories clearly and confidently.
✨Know Your Analytical Tools
Familiarise yourself with the analytical tools mentioned in the job description, especially PowerPoint and any data visualisation tools like Tableau or Power BI. Be ready to discuss your experience with these tools and how they can enhance client presentations.
✨Engage with Client Scenarios
Since this role is client-facing, think about potential client scenarios you might encounter. Prepare to discuss how you would approach presenting insights and recommendations to clients, ensuring you can articulate findings persuasively.
✨Showcase Collaborative Skills
Collaboration is key in this role. Be prepared to share examples of how you've worked with cross-functional teams in the past, particularly in defining business questions and validating hypotheses. Highlight your ability to balance analytical rigor with practical business context.