At a Glance
- Tasks: Lead regional marketing efforts and manage exciting events to generate qualified leads.
- Company: Join a dynamic FinTech company focused on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on creativity and results-driven strategies.
- Why this job: Make a real impact in the fast-paced world of FinTech while honing your marketing skills.
- Qualifications: 5-8 years in field marketing, preferably in FinTech or SaaS, with strong event management experience.
The predicted salary is between 50000 - 65000 £ per year.
Requirements:
- 5-8 years’ experience in field marketing in the FinTech / SaaS space.
- Experience managing tradeshows, and hosted and partner events, both online and in-person, with a targeted, regional focus.
- Understanding of marketing platforms (Hubspot) and sales CRM systems (SalesForce – SFDC).
- Ability to experiment with new creative ideas to effectively reach, engage, and persuade external target audiences.
- Ability to independently partner with sales executives, communicate and influence to gain buy-in on marketing plans and ambitions.
- Demonstrated contribution to revenue growth and customer retention.
- Ability to negotiate with external vendors to get the best deals and deliver high-quality events within budget.
- Results orientated.
- Keen eye for detail and focus on high quality is important.
- Tech savvy – able to work and understand the purpose of various marketing tools and platforms.
- Degree accreditation desired, but not essential.
What the job involves:
- Primary objective is to generate qualified leads in line with Xceptor’s regional business plan.
- This will include planning, identifying and analysing customer and prospect demand, developing year-on-year plans, building regional programs and managing a regional budget.
- Develop an understanding of our platform and solutions to create and execute multi-channel demand generation marketing activities that align with market opportunities, driving pipeline growth and achieving revenue goals.
- Deliver convertible pipeline for EMEA & APAC aligned to overall business targets for the region, and aligned to regional marketing targets.
- Manage our end-to-end events strategy, including planning and coordinating tradeshows, speaking slots, and hosted events, both online and in-person.
- Analyse marketing program outcomes, draw insights, and present results to inform decision-making and stakeholders.
- Understand lead scoring, the enterprise B2B sales revenue lifecycle (MQLs and SQLs), and have knowledge and experience of working with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (SalesForce).
- Take ownership of the EMEA & APAC regional marketing budget and report on ROI.
- Partner with the Product Marketing team to identify campaign themes and content to be delivered at events through speaking engagement, and sharing thought leadership with clients and prospects.
- Align and partner with regional BDRs, account executives and sales executives, to understand target segments and accounts, account history and client information needs to ensure plans deliver needs of the market.
Regional Field Marketing & Events Lead employer: Xceptor
At Xceptor, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Regional Field Marketing & Events Lead role. Our commitment to employee growth is evident through continuous learning opportunities and the chance to collaborate with innovative teams across EMEA and APAC, all while enjoying the vibrant atmosphere of our regional offices. With a focus on creativity and results, we empower our employees to make meaningful contributions that drive both personal and company success.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Field Marketing & Events Lead
✨Tip Number 1
Get to know the company inside out! Research Xceptor's products and services, and understand their market position. This will help you tailor your conversations and show that you're genuinely interested in contributing to their success.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, or even local meetups related to FinTech and SaaS. Connecting with people in the field can lead to valuable insights and potential referrals that could land you an interview.
✨Tip Number 3
Showcase your creativity! Prepare some innovative ideas for marketing campaigns or events that align with Xceptor’s goals. Presenting fresh concepts during interviews can set you apart from other candidates.
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s an interview or networking event, send a quick thank-you note. It keeps you on their radar and shows your enthusiasm for the role.
We think you need these skills to ace Regional Field Marketing & Events Lead
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 5-8 years of field marketing experience, especially in the FinTech or SaaS space. We want to see how you've managed events and tradeshows, so share specific examples that demonstrate your skills!
Get Creative:We love innovative ideas! When writing your application, don’t hesitate to showcase any unique strategies you've used to engage target audiences. Let us know how you’ve experimented with new approaches to drive results.
Know Your Tools:Mention your familiarity with marketing platforms like HubSpot and CRM systems such as Salesforce. We’re looking for someone tech-savvy, so if you’ve used these tools to achieve success, make it clear in your application!
Tailor Your Application:Take the time to align your application with our job description. Highlight how your skills and experiences match what we’re looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Xceptor
✨Know Your Stuff
Make sure you have a solid understanding of the FinTech and SaaS landscape. Brush up on Xceptor’s platform and solutions, as well as the marketing tools like HubSpot and Salesforce. This will show that you're not just interested in the role but also invested in the company’s success.
✨Showcase Your Event Experience
Prepare to discuss your past experiences managing tradeshows and events. Be ready to share specific examples of how you’ve successfully planned and executed events, both online and in-person, and how these contributed to lead generation and revenue growth.
✨Demonstrate Your Analytical Skills
Highlight your ability to analyse marketing program outcomes. Bring examples of how you've drawn insights from data to inform decision-making. This will show that you can not only execute plans but also evaluate their effectiveness and make improvements.
✨Communicate and Collaborate
Emphasise your experience working with sales teams and external vendors. Be prepared to discuss how you’ve influenced stakeholders and negotiated deals to deliver high-quality events within budget. This will demonstrate your ability to partner effectively and drive results.
