At a Glance
- Tasks: Lead regional marketing efforts and manage exciting events to drive business growth.
- Company: Join a dynamic FinTech company focused on innovation and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Opportunity to work with cutting-edge marketing tools and grow your career in a supportive team.
- Why this job: Make an impact by generating leads and shaping marketing strategies in a fast-paced environment.
- Qualifications: 5-8 years in field marketing, preferably in FinTech/SaaS, with strong event management skills.
The predicted salary is between 60000 - 80000 £ per year.
Requirements
- 5-8 years’ experience in field marketing in the FinTech / SaaS space
- Experience managing tradeshows, and hosted and partner events, both online and in-person, with a targeted, regional focus
- Understanding of marketing platforms (Hubspot) and sales CRM systems (SalesForce – SFDC)
- Ability to experiment with new creative ideas to effectively reach, engage, and persuade external target audiences
- Ability to independently partner with sales executives, communicate and influence to gain buy-in on marketing plans and ambitions
- Demonstrated contribution to revenue growth and customer retention
- Ability to negotiate with external vendors to get the best deals and deliver high quality events within budget
- Results orientated
- Keen eye for detail and focus on high quality is important
- Tech savvy – able to work and understand purpose of various marketing tools and platforms
- Degree accreditation desired, but not essential
What the job involves
- Primary objective is to generate qualified leads in line with Xceptor’s regional business plan
- This will include planning, identifying and analysing customer and prospect demand, developing year on year plans, building regional programs and managing a regional budget
- Develop an understanding of our platform and solutions to create and execute multi-channel demand generation marketing activities that align with market opportunities, driving pipeline growth and achieving revenue goals
- Deliver convertible pipeline for EMEA & APAC aligned to overall business targets for the region, and aligned to regional marketing targets
- Manage our end-to-end events strategy, including planning and coordinating tradeshows, speaking slots, and hosted events, both online and in-person
- Analyse marketing program outcomes, draw insights, and present results to inform decision-making and stakeholders
- Understand lead scoring, the enterprise B2B sales revenue lifecycle (MQLs and SQLs), and have knowledge and experience of working with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (SalesForce)
- Take ownership of the EMEA & APAC regional marketing budget and report on ROI
- Partner with the Product Marketing team to identify campaign themes and content to be delivered at events through speaking engagement, and sharing thought leadership with clients and prospects
- Align and partner with regional BDRs
Regional Field Marketing & Events Lead in London employer: Xceptor
At Xceptor, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, particularly for our Regional Field Marketing & Events Lead role. Our commitment to employee growth is evident through continuous learning opportunities and the chance to innovate within the fast-paced FinTech sector. Located in a vibrant area, we offer competitive benefits and a collaborative environment where your contributions directly impact our success and drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Field Marketing & Events Lead in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the FinTech and SaaS space. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and events you've managed. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out! If you see a job that excites you on our website, drop a message to the hiring manager or someone in the team. A little initiative can go a long way in making you stand out.
✨Tip Number 4
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in generating leads and managing events. Confidence is key!
We think you need these skills to ace Regional Field Marketing & Events Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your 5-8 years of experience in field marketing, especially in the FinTech or SaaS space. We want to see how your past roles align with our needs!
Showcase Your Event Management Skills:Since managing tradeshows and events is key, share specific examples of events you've organised. Whether online or in-person, let us know how you made them successful and what results you achieved.
Demonstrate Your Tech Savviness:We love a tech-savvy candidate! Mention your experience with marketing platforms like HubSpot and CRM systems like Salesforce. Show us how you've used these tools to drive results in your previous roles.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Xceptor
✨Know Your Stuff
Make sure you have a solid understanding of the FinTech and SaaS landscape. Brush up on the latest trends, key players, and how your potential employer fits into the picture. This will not only show your enthusiasm but also help you engage in meaningful conversations during the interview.
✨Showcase Your Event Management Skills
Prepare specific examples of events you've managed, whether they're tradeshows or online webinars. Highlight your role in planning, execution, and any creative strategies you used to drive engagement. Be ready to discuss how these experiences contributed to lead generation and revenue growth.
✨Familiarise Yourself with Tools
Since the job requires knowledge of HubSpot and Salesforce, make sure you're comfortable discussing how you've used these platforms in past roles. If you have experience with other marketing automation tools, mention those too. Being tech-savvy is a big plus!
✨Demonstrate Your Negotiation Skills
Think of instances where you've successfully negotiated with vendors or partners. Be prepared to share how you secured the best deals while maintaining quality. This will showcase your ability to manage budgets effectively and deliver high-quality events.
