Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand marketing strategies and enhance brand awareness while driving sales growth.
- Company: Join a dynamic company that values integrity, passion, and excellence.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Why this job: Make a real impact in B2B marketing and shape the future of our brand.
- Qualifications: 10+ years in B2B marketing and 5+ years in team leadership required.
- Other info: Be part of a culture that promotes respect, ownership, and enthusiasm.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Senior Marketing Manager that will lead the successful development and execution of the company’s brand marketing strategies and tactics across all functions. This role aims to enhance brand awareness while improving sales and profitability, focusing on the following areas:
- Brand building and positioning strategies
- Creative content development
- Digital marketing, including graphic design, art, copywriting, and video
Essential Duties:
- Plans and leads the marketing budget, along with management of team and all marketing components.
- Ability to understand and optimize multi-channel marketing – digital, social media, PR, advertising, website, sales platforms, events.
- Utilize SEO and multiple digital platforms to drive sales growth and brand exposure.
- Ensures all marketing initiatives, digital programs, graphics are in line with brand guidelines.
- Sets the strategic marketing messages and ensures all facets of marketing communications are aligned with the brand promise, messages and image.
- Works to integrate branding and marketing initiatives to reflect service capabilities, gain public awareness, develop synergies, save costs and grow the business.
- Provides leadership and strategic direction in planning, developing and executing marketing projects to enable them to meet their corporate goals and provide better customer service, and create company-wide awareness, support and unity.
- Develops marketing business plans and executes and oversees tactics.
- Actively engages external partners in appropriate strategic and tactical discussions on marketing plans, campaigns and public relations events.
- Oversees all marketing promotional materials, collateral, brochures, direct mail and merchandising, including design, production, and delivery of brochures and sales promotion programs.
- Responsible for website design development, content, maintenance, compliance, branding, messages, product and service offers.
- Responsible for the evolution of website and online presence to reflect current use of technology and search engine tools.
- Responsible for developing the social media strategy plan and framework involving the development of social media policies and compliance; procedures and channels management; overall implementation; postings, monitoring, tracking and reporting.
- Responsible for development of ongoing comprehensive strategy and long-term plans.
- Works with internal partners and outside vendor/agency as appropriate including contract negotiations and fulfillment.
Qualifications:
- 10+ years in B2B marketing experience
- 5+ years managing people and leading teams
- Bachelor’s degree in marketing or related field
- Demonstrated ability of translating business needs into effective marketing plans
XcelHR is an Equal Opportunity Employer. Core Values: Integrity, Passion, Respect, Honor, Excellence, Ownership, and Enthusiasm.
Senior Marketing Manager (B2B) employer: XcelHR
Contact Detail:
XcelHR Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (B2B)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for a Senior Marketing Manager role. You never know who might have the inside scoop on an opportunity that’s not even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, digital content, and any successful projects you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company’s brand and marketing strategies. Be ready to discuss how you can enhance their brand awareness and drive sales growth using your expertise in B2B marketing.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Senior Marketing Manager (B2B)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Senior Marketing Manager role. Highlight your B2B marketing experience and any leadership roles you've had, as we want to see how you can lead our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand marketing and how your past experiences have prepared you for this role. Be sure to mention how you can enhance our brand awareness and drive sales.
Showcase Your Digital Savvy: Since digital marketing is key for us, make sure to include examples of your work in SEO, social media strategies, and any creative content you've developed. We love seeing how you’ve used digital platforms to achieve results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at XcelHR
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and marketing strategies. Understand their current positioning, recent campaigns, and how they engage with their audience. This will not only show your genuine interest but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Leadership Skills
As a Senior Marketing Manager, you'll be leading a team. Be prepared to share specific examples of how you've successfully managed teams in the past. Highlight your approach to motivating team members, resolving conflicts, and driving projects to completion.
✨Prepare for Multi-Channel Marketing Discussions
Given the emphasis on multi-channel marketing, brush up on your knowledge of digital platforms, SEO, and social media strategies. Be ready to discuss how you've utilised these channels in previous roles to drive brand awareness and sales growth.
✨Bring Creative Ideas to the Table
Think about innovative marketing strategies or campaigns you've developed in the past. Prepare to present these ideas during the interview, showcasing your creative thinking and ability to align with the company's brand guidelines and messaging.
