At a Glance
- Tasks: Lead digital marketing analytics and develop scalable reporting frameworks.
- Company: Dynamic company offering remote work and innovative projects.
- Benefits: Competitive pay, flexible hours, and opportunities for professional growth.
- Other info: Collaborate with cross-functional teams in a fast-paced environment.
- Why this job: Make a real impact by driving data-driven marketing decisions.
- Qualifications: 6+ years in digital marketing analytics and strong skills in Tableau and SQL.
The predicted salary is between 36000 - 60000 £ per year.
UK remote / Outside IR35 / Interim
About the role
We are seeking a highly skilled Senior Marketing Analytics Consultant to take ownership of digital marketing reporting and analytics. This role will lead the development of a scalable reporting framework across all digital marketing channels, ensuring data accuracy, actionable insights, and effective decision-making.
Key Responsibilities
• Develop reporting infrastructure: Design and deliver dashboards and reporting systems covering paid search, social, display, email, and other digital channels.
• Data collection & validation: Ensure consistent, accurate data collection from multiple sources; resolve discrepancies across platforms.
• Define KPIs and metrics: Partner with senior stakeholders to align metrics with business goals, ensuring reports focus on impact.
• Data analysis & insight generation: Analyse campaign performance, channel efficiency, acquisition costs, and funnel conversion to provide recommendations.
• Automation: Build scalable reporting processes using Tableau (preferred) or equivalent tools (Metabase, Power BI, Google Data Studio, Looker).
• Cross-functional collaboration: Work with digital marketing, sales, and finance teams to support evolving reporting needs.
• Ad-hoc analysis: Deliver insights on marketing experiments, sales funnel dynamics, and competitive trends.
Requirements
• 6+ years’ experience in data analysis within digital marketing or eCommerce.
• Strong experience with Tableau (preferred)
• Proficiency in SQL and Excel.
• Experience building/managing pipelines in BigQuery or similar.
• Strong knowledge of digital marketing platforms (Google Analytics, Google Ads, Facebook Ads, CRM systems).
• Proven track record of building reporting and analytics frameworks from scratch.
• intermediate level Python – to build cloud functions and support on ML projects.
Preferred
• Familiarity with attribution models and multi-touch attribution.
• Knowledge of A/B testing principles and tools (e.g., Optimizely, VWO).
• Exposure to ML applications in marketing (e.g., scoring, modelling).
Senior Marketing Analytics Consultant in Doncaster employer: Xcede
As a Senior Marketing Analytics Consultant with us, you'll thrive in a dynamic and supportive remote work environment that champions innovation and collaboration. We offer competitive remuneration, flexible working hours, and a commitment to your professional development through ongoing training and mentorship opportunities. Join our team and be part of a culture that values data-driven decision-making and empowers you to make a significant impact on our digital marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analytics Consultant in Doncaster
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing analytics space. Attend industry events or webinars, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best reporting dashboards and analytics projects. This is your chance to demonstrate your expertise with tools like Tableau and SQL. We want to see how you can turn data into actionable insights!
✨Tip Number 3
Prepare for interviews by brushing up on common questions related to digital marketing analytics. Think about how you’ve defined KPIs and generated insights in past roles. We’re looking for candidates who can articulate their thought process clearly and confidently.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Marketing Analytics Consultant in Doncaster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Analytics Consultant. Highlight your experience with digital marketing reporting, data analysis, and any tools like Tableau that you’ve used. We want to see how your skills align with what we’re looking for!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and specific examples to demonstrate how you’ve improved reporting frameworks or increased campaign efficiency. This will help us see the impact you can bring to our team.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Avoid jargon unless it’s relevant to the role, and make sure your passion for analytics shines through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter family!
How to prepare for a job interview at Xcede
✨Know Your Tools Inside Out
Make sure you’re well-versed in Tableau, SQL, and Excel. Brush up on how to build dashboards and reporting systems, as well as your experience with data validation and collection. Being able to discuss specific projects where you've used these tools will really impress.
✨Align with Business Goals
Understand the key performance indicators (KPIs) relevant to the role. Be prepared to discuss how you’ve partnered with stakeholders in the past to align metrics with business objectives. This shows that you can think strategically about data and its impact.
✨Showcase Your Analytical Skills
Prepare examples of how you've analysed campaign performance and provided actionable insights. Think about specific challenges you faced and how your recommendations led to improved outcomes. This will demonstrate your ability to generate insights from data.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like digital marketing, sales, and finance. Be ready to share examples of how you’ve supported evolving reporting needs and contributed to team success. This shows you’re a team player who values collaboration.
