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- Tasks: Lead digital marketing analytics and develop scalable reporting frameworks.
- Company: Dynamic company offering remote work and innovative projects.
- Benefits: Competitive pay, flexible hours, and opportunities for professional growth.
- Why this job: Make a real impact by driving data-driven marketing decisions.
- Qualifications: 6+ years in digital marketing analytics and strong skills in Tableau and SQL.
- Other info: Collaborate with cross-functional teams in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
Senior Marketing Analytics Consultant
UK remote / Outside IR35 / Interim
About the role
We are seeking a highly skilled Senior Marketing Analytics Consultant to take ownership of digital marketing reporting and analytics. This role will lead the development of a scalable reporting framework across all digital marketing channels, ensuring data accuracy, actionable insights, and effective decision-making.
Key Responsibilities
• Develop reporting infrastructure: Design and deliver dashboards and reporting systems covering paid search, social, display, email, and other digital channels.
• Data collection & validation: Ensure consistent, accurate data collection from multiple sources; resolve discrepancies across platforms.
• Define KPIs and metrics: Partner with senior stakeholders to align metrics with business goals, ensuring reports focus on impact.
• Data analysis & insight generation: Analyse campaign performance, channel efficiency, acquisition costs, and funnel conversion to provide recommendations.
• Automation: Build scalable reporting processes using Tableau (preferred) or equivalent tools (Metabase, Power BI, Google Data Studio, Looker).
• Cross-functional collaboration: Work with digital marketing, sales, and finance teams to support evolving reporting needs.
• Ad-hoc analysis: Deliver insights on marketing experiments, sales funnel dynamics, and competitive trends.
Requirements
• 6+ years’ experience in data analysis within digital marketing or eCommerce.
• Strong experience with Tableau (preferred)
• Proficiency in SQL and Excel.
• Experience building/managing pipelines in BigQuery or similar.
• Strong knowledge of digital marketing platforms (Google Analytics, Google Ads, Facebook Ads, CRM systems).
• Proven track record of building reporting and analytics frameworks from scratch.
• intermediate level Python – to build cloud functions and support on ML projects.
Preferred
• Familiarity with attribution models and multi-touch attribution.
• Knowledge of A/B testing principles and tools (e.g., Optimizely, VWO).
• Exposure to ML applications in marketing (e.g., scoring, modelling).
Senior Marketing Analytics Consultant employer: Xcede
Contact Detail:
Xcede Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analytics Consultant
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing analytics space. Attend industry events or webinars, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best reporting dashboards and analytics projects. This is your chance to demonstrate your expertise with tools like Tableau and SQL. We want to see how you can turn data into actionable insights!
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of digital marketing platforms and KPIs. Be ready to discuss how you’ve tackled data discrepancies and improved reporting processes in the past. We love candidates who can share real-world examples!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who can help us elevate our marketing analytics game!
We think you need these skills to ace Senior Marketing Analytics Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Analytics Consultant. Highlight your experience with digital marketing reporting, data analysis, and any tools like Tableau that you’ve used. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about marketing analytics and how your background makes you the perfect fit for this role. Don’t forget to mention specific projects or achievements that showcase your expertise.
Showcase Your Technical Skills: Since this role involves a lot of data work, make sure to highlight your proficiency in SQL, Excel, and any experience with automation tools. If you’ve built reporting frameworks or worked with BigQuery, let us know! We love seeing those technical chops.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Xcede
✨Know Your Tools Inside Out
Make sure you’re well-versed in Tableau, SQL, and Excel. Be ready to discuss how you've used these tools in past roles to build reporting frameworks or analyse data. Having specific examples at hand will show your expertise and confidence.
✨Understand the Metrics that Matter
Familiarise yourself with key performance indicators (KPIs) relevant to digital marketing. Be prepared to explain how you’ve defined and aligned metrics with business goals in previous positions. This shows you can think strategically and understand the bigger picture.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and insight generation. Think of a few campaigns you’ve worked on and be ready to share what you learned from them, including any recommendations you made based on your findings.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like sales and finance. Share examples of how you’ve supported evolving reporting needs and contributed to team success. This demonstrates your ability to work well with others and adapt to changing requirements.