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- Tasks: Identify and engage potential customers to create sales opportunities in cybersecurity.
- Company: Fast-growing cybersecurity startup with a focus on innovation.
- Benefits: Remote work, career progression, and a dynamic team environment.
- Why this job: Kickstart your sales career in a booming industry with real growth potential.
- Qualifications: 0-2 years in B2B sales; must speak Spanish or Italian.
- Other info: Join a vibrant team and stay ahead of cybersecurity trends.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a driven and commercially minded Sales Development Representative (SDR) to help fuel our growth in the UK market. As an SDR at a fast-growing cybersecurity startup, you will be responsible for identifying, engaging, and qualifying prospective customers, creating high-quality sales opportunities for the Account Executive team. This role is ideal for someone early in their sales career who wants to build strong fundamentals in B2B SaaS and cybersecurity, with clear progression into a closing role.
Key Responsibilities
- Research and identify target accounts and key stakeholders within mid-market and enterprise organisations
- Execute outbound prospecting campaigns via phone, email, LinkedIn, and other channels
- Qualify inbound and outbound leads against defined criteria (e.g. BANT, MEDDICC-light)
- Book qualified discovery meetings and product demos for Account Executives
- Articulate the company’s cybersecurity value proposition clearly and confidently
- Maintain accurate activity, lead, and opportunity data in the CRM (e.g. Salesforce, HubSpot)
- Collaborate closely with Sales, Marketing, and Product teams to refine messaging and targeting
- Consistently achieve or exceed monthly and quarterly activity and pipeline targets
- Stay informed on cybersecurity trends, threats, and customer challenges
Required Skills & Experience
- 0–2 years’ experience in B2B sales, lead generation, or customer-facing roles (SaaS or tech preferred)
- Strong written and verbal communication skills
- Comfortable making outbound calls and engaging senior stakeholders
- High level of resilience, curiosity, and coachability
- Ability to work in a fast-paced startup environment with changing priorities
- Organised, disciplined, and data-driven approach to sales activity
- Must speak Spanish or Italian to a Professional working level
Sales Development Representative - Appsec Start-up (Remote) in Leeds employer: Xcede
Contact Detail:
Xcede Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative - Appsec Start-up (Remote) in Leeds
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your conversations and show genuine interest when you connect with them.
✨Tip Number 2
Leverage LinkedIn like a pro! Connect with current employees, engage with their posts, and don’t hesitate to reach out for informational chats. It’s a great way to get your foot in the door and learn more about the company culture.
✨Tip Number 3
Practice your pitch! Whether it’s over the phone or in person, being able to articulate the company’s value proposition confidently is key. Role-play with a friend or record yourself to refine your delivery.
✨Tip Number 4
Don’t forget to follow up! After any interaction, send a thank-you note or a quick message expressing your appreciation. It keeps you on their radar and shows your enthusiasm for the role.
We think you need these skills to ace Sales Development Representative - Appsec Start-up (Remote) in Leeds
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Development Representative role. Highlight any relevant experience in B2B sales or lead generation, and don’t forget to showcase your communication skills – they’re key for this position!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re excited about the role and how your background fits with our mission at StudySmarter. Be genuine and let your personality come through!
Showcase Your Research Skills: In your application, demonstrate your ability to research and identify target accounts. Mention any specific strategies you’ve used in the past to engage potential customers, as this will show us you’re ready to hit the ground running.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Xcede
✨Know Your Cybersecurity Stuff
Before the interview, brush up on the latest trends and threats in cybersecurity. Being able to discuss these topics confidently will show that you're genuinely interested in the field and understand the company's value proposition.
✨Master the Art of Prospecting
Familiarise yourself with outbound prospecting techniques. Prepare examples of how you would identify and engage potential customers. This will demonstrate your proactive approach and readiness for the SDR role.
✨Practice Your Communication Skills
Since strong communication is key, practice articulating your thoughts clearly and concisely. You might even want to role-play common sales scenarios with a friend to build your confidence in engaging senior stakeholders.
✨Show Your Organised Side
Be ready to discuss how you manage your time and keep track of leads and activities. Mention any tools you've used, like CRMs, and how you ensure your data is accurate. This will highlight your disciplined and data-driven approach.
