At a Glance
- Tasks: Analyse and optimise demand generation using AI, collaborating with engineers to drive innovation.
- Company: Join a forward-thinking company at the forefront of AI transformation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with potential for significant impact on future marketing strategies.
- Why this job: Be part of a transformative journey in marketing operations with cutting-edge AI solutions.
- Qualifications: Experience in AI projects, process discovery, and knowledge architecture is essential.
The predicted salary is between 70000 - 90000 £ per year.
Business Analyst / Knowledge Architect – AI Transformation (Demand Generation)
We are seeking a Business Analyst / Knowledge Architect to partner with an AI Engineer on a programme to analyse, optimise and automate Demand Generation and Marketing Operations using AI.
The successful consultant will assess how demand generation currently operates, identify opportunities for AI and workflow automation, structure organisational knowledge for AI-enabled solutions, and help define the future operating model required to support scalable, AI-driven marketing operations.
This role follows the same BA model being recruited elsewhere within the programme, with the primary difference being the business function under review.
- What You’ll Do
- Audit and map how demand generation and wider marketing currently operates through stakeholder interviews, workshops and system analysis.
- Quantify manual effort, cycle times, operational costs and business impact; build business cases with clear ROI.
- Identify opportunities for AI, automation and workflow optimisation across marketing and demand generation processes.
- Design taxonomies and knowledge structures for the marketing knowledge base, ensuring information can be effectively consumed by AI systems and RAG pipelines.
- Produce SOPs, process maps, requirements documentation and RACI frameworks.
- Support governance, adoption and handover activities.
- Recommend the future operating model required to support AI-enabled demand generation following project completion.
Requirements
- A specific, evidenced AI/RAG transformation project — able to clearly articulate what AI solution, assistant, copilot or RAG capability your discovery and knowledge work supported, and the business outcomes achieved.
- Strong process discovery, stakeholder interviewing and workshop facilitation experience.
- Knowledge architecture or information architecture experience, including taxonomies, metadata, content structuring and governance.
- Experience preparing business documentation, operational knowledge and processes for AI-enabled consumption.
- Ability to quantify operational processes, manual effort, cycle times, inefficiencies and automation opportunities.
- Strong documentation, operating model design and handover experience.
- Experience working alongside technical delivery teams on transformation initiatives.
- Highly Desirable
- Exposure to enterprise search, AI knowledge bases or knowledge management programmes.
- Experience working with Hub Spot, Salesforce, marketing operations, customer operations or revenue operations.
- SQL, analytics or strong data literacy.
- Experience within Saa S or technology-led environments.
- Nice to Have
- Demand generation or marketing operations experience.
- Confluence, Notion or similar documentation platforms.
- Experience supporting AI-enabled marketing transformation.
- #J-18808-Ljbffr
Demand Gen. Business Analyst (Knowledge Architecture & AI Transformation) in London employer: Xcede Recruitment Solutions
As a Data Delivery Manager at our Reigate location, you will thrive in a dynamic and supportive work culture that prioritises collaboration and innovation. We offer a competitive salary, hybrid working options, and a comprehensive benefits package, including generous holiday and an annual bonus, ensuring that our employees are well taken care of while they grow their careers in the data field.
Contact Details:
Xcede Recruitment Solutions Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Demand Gen. Business Analyst (Knowledge Architecture & AI Transformation) in London
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We think you need these skills to ace Demand Gen. Business Analyst (Knowledge Architecture & AI Transformation) in London
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