Web Marketing Manager (Remote - Work from Anywhere) Gibraltar (Remote)

Web Marketing Manager (Remote – Work from Anywhere)

Work from anywhere, impact everywhere

Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 140 Xapiens that work remotely from 40+ countries around the world.

To achieve that, we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow.

Position overview

Xapo Bank is seeking an innovative expert to craft and optimize our website strategy, transforming it into a dynamic growth engine that drives traffic, engagement, and conversions while delivering an exceptional user experience. This role seamlessly blends analytical insights, backend expertise, and creative design, ensuring our website not only performs at the highest level but also aligns perfectly with the company’s ambitious objectives.

Responsibilities

• Develop and execute the strategy for optimizing Xapo’s website to maximize traffic, engagement, and conversions.
• Work closely with product and engineering teams to implement and improve website analytics tracking, translating business analytics needs into technical requirements.
• Apply technical SEO principles to ensure optimal organic search rankings and site performance.
• Monitor website performance using analytics tools, making data-driven recommendations for improvement.
• Create comprehensive reports on site performance, SEO performance, and key metrics to inform content and growth strategies.
• Utilize content management systems (CMS) to create and manage website content effectively.
• Enhance website UI/UX to provide a sticky and engaging user experience.
• Collaborate with the design team to create and integrate design elements into the website.
• Leverage web analytics tools (e.g., Google Analytics), CDPs (e.g., Segment), BI tools (e.g., Looker), and Google Tag Manager to track and analyze performance.

Skills needed

• Proven experience in website management, digital marketing, or related roles in the crypto industry.
• Demonstrated expertise in website optimization, analytics, and SEO strategies.
• Proficiency with web analytics tools (e.g., Google Analytics, Amplitude), CDPs (e.g., Segment), BI tools (e.g., Looker), and Google Tag Manager.
• Fluent in technical SEO principles, including on-page, off-page, and backend optimization.
• Strong analytical mindset with the ability to translate data insights into actionable strategies.
• Experience in creating detailed performance reports for website and SEO metrics.
• Ability to align website strategy with broader business objectives and growth goals.
• Experience working cross-functionally with product, engineering, and marketing teams to implement improvements.
• Knowledge of UX/UI principles to enhance the user experience.

Other requirements

• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.

Why work for Xapo?

• Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
• Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
• Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best – from books to conferences, you’ll get a yearly budget for your individual learning and development goals.

At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.

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