At a Glance
- Tasks: Develop and execute content strategies to boost brand awareness and engagement.
- Company: Xapo Bank is a global, remote-first company focused on economic freedom and wealth protection.
- Benefits: Work from anywhere, enjoy flexible hours, and access a yearly learning budget.
- Why this job: Join a high-performance team and make a global impact with cutting-edge technology.
- Qualifications: Bachelor's degree in Marketing or related field; experience in content marketing and SEO required.
- Other info: Must comply with Xapo's Device Policy for corporate-approved devices.
The predicted salary is between 28800 - 43200 £ per year.
Content Specialist (Remote – Work from Anywhere)
Work from anywhere, impact everywhere
Diversity is at the heart of who we are at Xapo Bank. We’re a fully distributed team of over 140 Xapiens that work remotely from 40+ countries around the world.
Our beginning: A world that enjoys economic freedom and wealth protection, no matter where you live or who is running your country.
To achieve that, we search the world for the best people for the job. We work hard, think globally, and inspire each other to learn and grow. We are committed to changing the way things are done.
Risk is inherent in all of our business activities and managing risk well is the responsibility of every Xapien. Sound risk management enables us to serve our customers and deliver value for our shareholders, and helps make Xapo a great place to work.
Although we are headquartered in Gibraltar, this is a full time, 100% remote position
Work from anywhere!
Position overview
The Content Specialist, reporting into the VP of Marketing, will play a crucial role in developing and executing Xapo Bank’s content strategy to drive brand awareness, engagement, and ultimately, conversions.
Responsibilities:
- Develop and implement a comprehensive content marketing strategy that aligns with the company’s growth objectives and brand positioning.
- Lead SEO efforts to increase visibility and organic search rankings, collaborating closely with web developers.
- Manage content production across various formats including blogs, white papers, video, and social media, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
- Oversee the editorial calendar and ensure content is scheduled, produced, and published in a timely manner.
- Analyze content marketing data and SEO performance to continually refine strategies and tactics, maximizing effectiveness and ROI.
- Own the content and design for Xapo Bank\’s website
- Collaborate with cross-functional teams, including product, PR, and digital marketing, to create synergies and leverage content across all channels.
- Lead and expand the content marketing team, nurturing talent and developing skills to meet evolving market and organizational demands.
- Foster relationships with key influencers, thought leaders, and external partners to amplify outreach and content distribution efforts.
- Stay current with industry trends and competitor strategies to ensure that our content is ahead of the curve.
Skills needed:
- Solid experience in a similar role spanning content and organic marketing
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred.
- Proven experience in content marketing and SEO, with a strong track record of enhancing organic search and engagement.
- Video content creation, video production and editing skills would be highly beneficial.
- Strong analytical skills with an ability to interpret data to make informed content decisions.
- Exceptional writing and editing skills, with a keen understanding of what resonates with target audiences.
- Experience with content management systems, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms (e.g., GA4, Search Console).
- Experience having worked in the Crypto industry.
Other requirements
- A dedicated workspace.
- A reliable internet connection with the fastest speed possible in your area.
- Devices and other essential equipment that meet minimal technical specifications.
- Alignment with Our Values and the Xapo Values-Driven Leadership principles.
Why work for Xapo?
IMPACT GLOBALLY, WORK REMOTELY.
- Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
- Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
- Expect Excellence: Collaborate, learn, and grow with a high-performance team. Learn how you learn best – from books to conferences, you’ll get a yearly budget for your individual learning and development goals.
At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.
Xapo Device Policy
Consultants joining Xapo Bank must comply with the Xapo Device Policy, which governs the use of corporate-approved laptops under Corporate-Owned, Personally Purchased Device (reimbursed up to $1,500) or Corporate-Owned, Personally Enabled Device (personal device with enforced security controls).
All devices must meet security requirements, enroll in Xapo’s Mobile Device Management (MDM), and adhere to compliance rules. COPPD devices remain Xapo property with buyback options upon exit. COPED users agree to data control measures, including mandatory corporate data wipes.
Compliance with the Xapo Device Policy is mandatory for all consultants, onboarding will not proceed without adherence to the policy.
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Content Marketing Specialist (Remote - Work from Anywhere) New Gibraltar (Remote) employer: Xapo Bank
Contact Detail:
Xapo Bank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Specialist (Remote - Work from Anywhere) New Gibraltar (Remote)
✨Tip Number 1
Familiarise yourself with Xapo Bank's mission and values. Understanding their commitment to economic freedom and wealth protection will help you align your content marketing strategies with their goals, making you a more attractive candidate.
✨Tip Number 2
Showcase your knowledge of SEO and content marketing trends in your conversations. Being able to discuss recent changes in algorithms or successful case studies can demonstrate your expertise and passion for the field.
✨Tip Number 3
Network with current or former employees of Xapo Bank on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 4
Prepare examples of your previous work that highlight your content creation and analytical skills. Be ready to discuss how you've used data to inform your content strategies, as this aligns closely with the responsibilities of the role.
We think you need these skills to ace Content Marketing Specialist (Remote - Work from Anywhere) New Gibraltar (Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content marketing and SEO. Use keywords from the job description to demonstrate that you meet the specific requirements for the Content Marketing Specialist role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content marketing and your understanding of Xapo Bank's mission. Mention specific examples of your previous work that align with their goals, such as successful content strategies or SEO improvements.
Showcase Your Skills: Include a portfolio or links to your previous content work, especially if it involves video production or SEO-driven articles. This will give the hiring team a clear idea of your capabilities and style.
Highlight Your Analytical Abilities: In your application, emphasise your analytical skills by providing examples of how you've used data to inform content decisions in the past. Mention any tools you are familiar with, like SEMrush or Google Analytics, to strengthen your application.
How to prepare for a job interview at Xapo Bank
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experience in developing and executing content marketing strategies. Highlight specific examples where your strategies led to increased brand awareness or engagement, as this aligns directly with the role's responsibilities.
✨Demonstrate SEO Knowledge
Since the position involves leading SEO efforts, brush up on your SEO skills and be ready to explain how you've improved organic search rankings in the past. Familiarity with tools like SEMrush or Ahrefs will be a plus, so mention any relevant experience.
✨Prepare for Data-Driven Discussions
The role requires strong analytical skills, so be ready to discuss how you've used data to inform your content decisions. Bring examples of how you’ve analysed content performance and adjusted strategies accordingly to maximise effectiveness.
✨Align with Company Values
Xapo Bank values diversity and ethical conduct, so make sure to express your alignment with their values during the interview. Share experiences that demonstrate your commitment to these principles, especially in a remote work environment.