At a Glance
- Tasks: Lead product marketing to drive growth in the AI-driven due diligence market.
- Company: Join Xapien, a fast-growing AI company transforming due diligence with innovative solutions.
- Benefits: Enjoy unlimited holidays, private health insurance, and a £1k professional development fund.
- Other info: Collaborative culture focused on learning, growth, and employee equity.
- Why this job: Shape the future of due diligence and make a real impact in a dynamic industry.
- Qualifications: 7+ years in B2B SaaS product marketing, preferably in RegTech or FinTech.
The predicted salary is between 70000 - 90000 € per year.
About Us
Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting-edge AI. Since 2018, we’ve grown from a deep-tech startup to a global player in AI-driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100® and Everest Group’s Leading 50™, and expanded our products, markets and customer base. 2025 was even bigger: With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes.
Our momentum so far
- Customers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain onboarding.
- Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, and Oceania.
Why this is an exciting time to join
This isn’t just another job role; it’s an opportunity to shape the future of the due diligence industry with a market-leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real-time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency. For people who love learning, innovating, and making an impact that matters now is the moment to be a part of Xapien.
The opportunity
We're seeking an exceptional Product Marketing Lead to drive growth in both mid-market and enterprise segments within the rapidly expanding third party screening market. Xapien's AI-driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market, which is valued at $43.65B today and is forecast to grow to $111.31B by 2032. This role will be instrumental in positioning Xapien as the definitive leader in due diligence, uncompromised. You’ll work closely with our product, marketing and sales teams to accelerate our market expansion.
Key responsibilities
- Partner with Product Managers to translate complex AI capabilities into clear business benefits and value propositions for diverse personas.
- Conduct customer & market research and competitive analysis to inform product & go-to-market strategies.
- Develop competitive product positioning and messaging frameworks.
- Develop and execute product launch campaigns and content for new features and capabilities including positioning frameworks, marketing campaigns & sales enablement material.
- Create sales enablement materials for diverse markets and use cases including sales decks, battlecards, demo videos, training packs, ROI calculators, case studies and more.
- Work with our content function to develop landing pages, thought leadership, webinar and event content that showcases our platform's capabilities and value proposition.
- Build advocacy programs that leverage satisfied customers for marketing and sales activities.
- Own our analyst relations programme building relationships with Gartner, Forrester and other relevant firms to shape how they cover Xapien, actively soliciting their market intelligence and feedback to inform product strategy, and working towards recognition in key Magic Quadrants and Market Guides.
- Own & develop content for our community product room.
- Develop customer advisory board initiatives to drive product feedback and market validation.
Required Qualifications
Experience & Background
- 7+ years of product marketing experience in B2B SaaS, preferably in RegTech, FinTech, or enterprise software.
- Experience in compliance, risk management, legal technology, or adjacent markets strongly preferred.
- Demonstrated success in developing go-to-market strategies for complex technology solutions.
- Proven track record of marketing to both mid-market and enterprise segments, including experience with Account-Based Marketing (ABM) strategies and tools.
Skills & Competencies
- A team player who is able to work collaboratively across product, sales, marketing, and customer success teams.
- A storyteller with exceptional written and verbal communication skills who is able to translate complex technical concepts into compelling business narratives.
- A data-driven strategic thinker with strong execution capabilities.
- Proficiency with marketing automation platforms, CRM systems, and sales enablement tools.
Preferred Qualifications
- Previous experience at a high-growth SaaS company that achieved significant scale.
Here’s our promise to you: We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do your best work. We succeed together- you will own a meaningful part of the business through our employee shares & equity programme. Private health insurance to keep you in tip-top condition. Life Insurance – let's hope nobody ever needs this! Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it. Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work. Most importantly of all, we will work with you, to help you realise your fullest potential, always.
Product Marketing Lead in London employer: Xapien
At Xapien, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. With unlimited holidays, a generous professional development fund, and a commitment to employee growth, we empower our team to thrive in a fast-paced environment while shaping the future of due diligence. Join us in our vibrant UK headquarters and be part of a mission-driven company that values your contributions and offers meaningful opportunities for impact.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to showcase what you can bring to the table, especially in product marketing where creativity and strategy go hand in hand.
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their products, and think about how you can contribute to their goals. Practice common interview questions and come armed with your own questions to show your interest and enthusiasm.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent that fits our culture and vision. Plus, applying directly shows your genuine interest in being part of our team at Xapien.
We think you need these skills to ace Product Marketing Lead in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to shape the future of due diligence with us.
Tailor Your Application:Make sure to customise your application to highlight your relevant experience and skills. We’re looking for someone who can translate complex AI capabilities into clear business benefits, so show us how you've done that before!
Be Clear and Concise:Keep your writing straightforward and to the point. We appreciate clarity, especially when it comes to complex topics. Use simple language to explain your past achievements and how they relate to the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Xapien
✨Know Your Product Inside Out
Before the interview, dive deep into Xapien's AI-driven platform. Understand its features, benefits, and how it stands out in the due diligence market. This knowledge will help you articulate how your experience aligns with their product marketing needs.
✨Showcase Your Storytelling Skills
As a Product Marketing Lead, you'll need to translate complex concepts into compelling narratives. Prepare examples from your past where you've successfully communicated technical information to diverse audiences. This will demonstrate your ability to connect with various personas.
✨Research the Market Landscape
Familiarise yourself with the current trends in RegTech and FinTech, especially around compliance and risk management. Being able to discuss competitors and market dynamics will show that you're not just knowledgeable but also strategic in your approach.
✨Prepare for Collaborative Scenarios
Expect questions about teamwork and collaboration, as this role requires working closely with product, sales, and marketing teams. Think of specific instances where you've successfully partnered with others to achieve a common goal, highlighting your team player mentality.
