EMEA Field & ABM Marketing Lead in London

This range is provided by Xapien. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About Us

Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting‐edge AI. Since 2018, we’ve grown from a deep‐tech startup to a global player in AI‐driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100 and Everest Group's Leading 50TM, and expanded our products, markets and customer base. 2025 was even bigger: With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes.

Why this is an exciting time to join

This isn’t just another commercial role; it’s an opportunity to shape the future of the due diligence industry with a market‐leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real‐time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency.

About the Role

We’re seeking an EMEA Field & ABM Marketing Lead to lead our regional marketing strategy, execution, and team across Europe & the Middle East. This will be someone who pioneers fresh ideas, challenges the status quo, and helps us punch far above our weight as we scale across Europe and the Middle East. This role will launch our enterprise and ABM marketing programme in these regions, whilst building a self‐sustaining flywheel in our mid‐market marketing efforts. You’ll blend strategy and execution localising global initiatives while creating region‐specific programs that create visibility, drive pipeline, and enable sales success in a diverse, high‐growth region. We want someone who has a scaling mindset, moves fast, and has the creativity and tenacity to deliver outsized impact on a daily basis.

Key Responsibilities

• Execute on and develop the EMEA marketing strategy aligned with the global brand marketing strategy, bringing innovative approaches to the table.
• Partner closely with regional sales, customer success, solutions and product leaders to refine value proposition, target segments, ICPs, core messaging and overall GTM strategy.
• Build and deliver integrated demand and ABM to drive measurable pipeline for enterprise and mid‐market segments.
• Own key pipeline KPIs — sourced and influenced revenue, account engagement and pipeline velocity.
• Represent the brand at events, conferences, and thought leadership forums.
• Design and deliver regional events (hosted and sponsored) including our annual flagship conference XapienCon, roundtables, customer advisory boards, webinars, and other events delivered to strategic accounts.
• Develop joint marketing programs with strategic partners in line with our overall marketing strategy.
• Establish dashboards to measure regional marketing performance, ROI, and pipeline influence.
• Provide regular updates and insights to sales, leadership, and global marketing teams.
• Act as the regional voice within the global marketing leadership team — sharing local insights and influencing global strategy.

About You

• 5+ years in B2B SaaS marketing to enterprise buyers, preferably in RegTech, FinTech, or enterprise software.
• Proven track record of marketing to enterprise segment, including experience with Account‐Based Marketing (ABM) strategies and tools.
• Experience of community building preferred.
• Experience in compliance, risk management, legal technology, or adjacent markets strongly preferred.
• Demonstrated success in developing go‐to‐market strategies for complex technology solutions.
• Previous experience at a high‐growth SaaS company that achieved significant scale preferred.
• Excellent communicator, strategic thinker, and operator who thrives in fast‐paced, high‐growth environments.
• A team player who is able to work collaboratively across product, sales, marketing, and customer success teams.
• A storyteller with exceptional written and verbal communication skills who is able to translate complex technical concepts into compelling business narratives.
• A data‐driven strategic thinker with strong execution capabilities.
• Proficiency with marketing automation platforms, CRM systems, and sales enablement tools.

Here’s our promise to you

• We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do your best work.
• We succeed together - you will own a meaningful part of the business through our employee shares & equity programme.
• Private health insurance to keep you in tip‐top condition.
• Life Insurance – let’s hope nobody ever needs this!
• Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it.
• Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work.
• Most importantly of all, we will work with you, to help you realise your fullest potential, always.

Seniority level: Mid‐Senior level

Employment type: Full‐time

Job function: Marketing

Industries: Software Development