EMEA Field & ABM Marketing Lead in England
EMEA Field & ABM Marketing Lead

EMEA Field & ABM Marketing Lead in England

England Full-Time 36000 - 60000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead innovative marketing strategies across Europe and the Middle East for a cutting-edge AI company.
  • Company: Join Xapien, a fast-growing AI-driven due diligence firm transforming how businesses operate.
  • Benefits: Enjoy unlimited holidays, private health insurance, and a ÂŁ1k professional development fund.
  • Why this job: Shape the future of due diligence while making a real impact in a dynamic environment.
  • Qualifications: 5+ years in B2B SaaS marketing with a focus on enterprise buyers and ABM strategies.
  • Other info: Be part of a collaborative team that values learning and personal growth.

The predicted salary is between 36000 - 60000 ÂŁ per year.

This range is provided by Xapien. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About Us

Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting‑edge AI. Since 2018, we’ve grown from a deep‑tech startup to a global player in AI‑driven due diligence and risk intelligence. 2024 was a landmark year as we closed a $10M Series A, earned recognition in the Chartis RiskTech100® and Everest Group’s Leading 50™, and expanded our products, markets and customer base. 2025 was even bigger: With new regulations, rising compliance pressure and growing reputation risks, organisations everywhere are demanding smarter, faster ways to work and they’re turning to us. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes. Customers in a diverse range of industries, with particular growth in wealth management, financial services and supply chain onboarding. Demand accelerating beyond our UK headquarters, across multiple continents with new customers in the Middle East, Asia, and Oceania.

Why this is an exciting time to join

This isn’t just another commercial role; it’s an opportunity to shape the future of the due diligence industry with a market‑leading product trusted by global organisations. Whether you’re in marketing, communications, sales, or finance, you’ll play a critical role in driving growth, building credibility, and defining how we connect our product to a rapidly evolving market. We’re scaling fast with more customers, more releases, and bigger regulatory and market challenges. Expectations are rising, due diligence now means real‑time insight, delivered efficiently and with impact. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency. For people who love learning, innovating, and making an impact that matters now is the moment to be a part of Xapien.

About the Role

We’re seeking an EMEA Field & ABM Marketing Lead to lead our regional marketing strategy, execution, and team across Europe & the Middle East. This will be someone who pioneers fresh ideas, challenges the status quo, and helps us punch far above our weight as we scale across Europe and the Middle East. This role will launch our enterprise and ABM marketing programme in these regions, whilst building a self‑sustaining fly wheel in our mid‑market marketing efforts. You’ll blend strategy and execution localising global initiatives while creating region‑specific programs that create visibility, drive pipeline, and enable sales success in a diverse, high‑growth region. We want someone who has a scaling mindset, moves fast, and has the creativity and tenacity deliver outsized impact on a daily basis.

Key Responsibilities

  • Execute on and develop the EMEA marketing strategy aligned with the global brand marketing strategy, bringing innovate approaches to the table.
  • Partner closely with regional sales, customer success, solutions and product leaders to refine value proposition, target segments, ICPs, core messaging and overall GTM strategy.
  • Build and deliver integrated demand and ABM drive measurable pipeline for enterprise and mid‑market segments.
  • Own key pipeline KPIs — sourced and influenced revenue, account engagement and pipeline velocity.
  • Represent the brand at events, conferences, and thought leadership forums.
  • Design and deliver regional events (hosted and sponsored) including our annual flagship conference XapienCon, roundtables, customer advisory boards, webinars, and other events delivered to strategic accounts.
  • Develop joint marketing programs with strategic partners in line with our overall marketing strategy.
  • Establish dashboards to measure regional marketing performance, ROI, and pipeline influence.
  • Provide regular updates and insights to sales, leadership, and global marketing teams.
  • Act as the regional voice within the global marketing leadership team — sharing local insights and influencing global strategy.

About You

  • 5+ years in B2B SaaS marketing to enterprise buyers, preferably in RegTech, FinTech, or enterprise software.
  • Proven track record of marketing to enterprise segment, including experience with Account‑Based Marketing (ABM) strategies and tools.
  • Experience of community building preferred.
  • Experience in compliance, risk management, legal technology, or adjacent markets strongly preferred.
  • Demonstrated success in developing go‑to‑market strategies for complex technology solutions.
  • Previous experience at a high‑growth SaaS company that achieved significant scale preferred.
  • Excellent communicator, strategic thinker, and operator who thrives in fast‑paced, high‑growth environments.
  • A team player who is able to work collaboratively across product, sales, marketing, and customer success teams.
  • A storyteller with exceptional written and verbal communication skills who is able to translate complex technical concepts into compelling business narratives.
  • A data‑driven strategic thinker with strong execution capabilities.
  • Proficiency with marketing automation platforms, CRM systems, and sales enablement tools.

Here’s our promise to you

  • We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do your best work.
  • We succeed together- you will own a meaningful part of the business through our employee shares & equity programme.
  • Private health insurance to keep you in tip‑top condition.
  • Life Insurance – let’s hope nobody ever needs this!
  • Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it.
  • Everyone is learning, developing and challenging themselves so we have a ÂŁ1k professional development fund per year if you want to learn new skills, even new things outside of work.
  • Most importantly of all, we will work with you, to help you realise your fullest potential, always.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing

Industries: Software Development

EMEA Field & ABM Marketing Lead in England employer: Xapien

At Xapien, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. With unlimited holidays, a generous professional development fund, and a commitment to employee equity, we empower our team members to grow and thrive in a fast-paced environment. Join us in shaping the future of due diligence while enjoying the benefits of working in a dynamic, high-growth company at the forefront of AI-driven solutions.
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Contact Detail:

Xapien Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land EMEA Field & ABM Marketing Lead in England

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.

✨Tip Number 2

Show off your skills! Create a personal website or portfolio showcasing your work and achievements. This is a great way to stand out and give potential employers a taste of what you can bring to the table.

✨Tip Number 3

Don’t be shy about reaching out! If you see a role you love, drop a message to the hiring manager or recruiter. A friendly note expressing your interest can make a big difference and show your enthusiasm.

✨Tip Number 4

Keep learning and adapting! Stay updated on industry trends and tools relevant to your field. This not only boosts your knowledge but also shows potential employers that you're proactive and committed to growth.

We think you need these skills to ace EMEA Field & ABM Marketing Lead in England

B2B SaaS Marketing
Account-Based Marketing (ABM)
Go-to-Market Strategy Development
Community Building
Compliance Knowledge
Risk Management
Legal Technology
Strategic Thinking
Collaboration Skills
Written and Verbal Communication
Data-Driven Decision Making
Marketing Automation Platforms
CRM Systems
Sales Enablement Tools

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the EMEA Field & ABM Marketing Lead role. Highlight your experience in B2B SaaS marketing and any relevant skills that align with our needs at Xapien.

Showcase Your Creativity: We love fresh ideas! Use your application to demonstrate how you've challenged the status quo in previous roles. Share specific examples of innovative marketing strategies you've implemented.

Be Data-Driven: Since we’re all about measurable impact, include metrics and results from your past marketing campaigns. Show us how you’ve driven pipeline and influenced revenue in your previous positions.

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.

How to prepare for a job interview at Xapien

✨Know Your Stuff

Before the interview, dive deep into Xapien's products and services. Understand how they leverage AI for due diligence and risk intelligence. This knowledge will not only impress your interviewers but also help you articulate how your skills can contribute to their mission.

✨Showcase Your Creativity

As an EMEA Field & ABM Marketing Lead, creativity is key. Prepare examples of innovative marketing strategies you've implemented in the past. Be ready to discuss how you can bring fresh ideas to Xapien’s marketing efforts, especially in a fast-paced environment.

✨Connect the Dots

Make sure to highlight your experience with Account-Based Marketing (ABM) and how it aligns with Xapien's goals. Discuss specific campaigns you've executed that drove measurable results, and be prepared to explain how you would tailor these strategies for the EMEA market.

✨Ask Insightful Questions

Interviews are a two-way street. Prepare thoughtful questions about Xapien's future plans, challenges in the market, and how the marketing team collaborates with sales and product teams. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.

EMEA Field & ABM Marketing Lead in England
Xapien
Location: England
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  • EMEA Field & ABM Marketing Lead in England

    England
    Full-Time
    36000 - 60000 ÂŁ / year (est.)
  • X

    Xapien

    50-100
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